Ronak's Marketing Resources

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Everything I've bookmarked about marketing, B2B, and developer marketing.

Ronak

ronakganatra.com

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crowd.dev

Why traditional marketing fails for developers and what to do about it

Build a great product, and developers will come, right? Well, no, not really.

Link · crowd.dev · #developers

ronakganatra.com

Launching developer tools on Product Hunt

What goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right?

Link · ronakganatra.com · #developers · #launch

kajabi.com

Kajabi

Kajabi is the operating system for human expertise—helping real experts build, sell, and grow trusted businesses with clarity, momentum, and AI-powered support.

Link · kajabi.com · #inspiration

blog.bitreach.io

How to dev marketing

Photo by Stephen Phillips - Hostreviews.co.uk / Unsplash If developers use your product, you probably spend a lot of your time wondering how to do dev marketing. If you want to succeed in marketing to

Link · blog.bitreach.io

drip.com

Drip

Link · drip.com · #inspiration

blog.garrytan.com

Masterclass: How to sell to 20M software developers with an amazing onboarding experience

20M software developers in the world— if you can convince this set of people in the world to use your software, you've got a very very valuable startup. Today I wanted to sit down with the folks...

Link · blog.garrytan.com · #developers · #onboarding

mattermost.com

Building a Go-to-Market Strategy for Developer Tools

CEO Ian Tien shares the challenges of finding a market for developer tools and the role of open source in Mattermost's business strategy.

Link · mattermost.com · #developers

a16z.com

a16z Podcast: Selling to Developers

Developers are more than just influencers inside the enterprise — they’re now buyers, too. That’s a huge shift from before, when only IT and other departments had that kind of purchasing power. (It’s not just a Silicon Valley thing, either, as every company becomes a software company.) So what’s different then about selling and marketing...

Link · a16z.com · #developers · #podcast

graphcms.com

GraphCMS (Shameless Plug)

A GraphQL-native headless CMS that marketers and developers love. Structure content, scale with AI, and launch faster across every channel.

Link · graphcms.com · #inspiration

indiehackers.com

Selling to Developers: Ten Lessons Learned

Link · indiehackers.com · #developers

metadata.io

Metadata

Run B2B campaigns across 12 channels with almost no manual setup. metadata.io creates audiences, landing pages, ad creatives and commercials, then runs and optimizes campaigns autonomously.

Link · metadata.io · #inspiration

firstmark.medium.com

How GitHub Built a $7.5B Sales Machine

Link · firstmark.medium.com

offers.openviewpartners.com

The developer-focused go-to-market playbook

Link · offers.openviewpartners.com · #developers

draft.dev

How to Find Technical Writers for Hire

Discover proven strategies for finding and hiring technical writers. Learn where to search, how to evaluate candidates, payment methods, and common pitfalls.

Link · draft.dev · #team

monday.com

Monday

Get more work done with AI agents that work side by side with your people. Execute, manage, and operate together on one AI work platform to drive business results.

Link · monday.com · #inspiration

draft.dev

The Technical Content Manager's Playbook

Download our Technical Marketing Playbook: Learn everything you need to produce high-quality technical marketing content.

Link · draft.dev · #content · #team

taskade.com

Taskade

Turn business processes into live apps. Build and run CRMs, dashboards, and client portals that use AI agents and automated workflows, all with Taskade Genesis.

Link · taskade.com · #inspiration

draft.dev

How to Write Better Technical Content

Improve your technical writing with 9 proven strategies for engineers. Learn organization, editing, consistency, and promotion techniques to create content that engages readers and ranks well.

Link · draft.dev · #content

miro.com

Miro

Speed up product development from ideation to launch. Align teams, break tool silos and ship what customers need in one AI-powered visual platform.

Link · miro.com · #inspiration

tylerjewell.substack.com

The Developer-Led Landscape

$40 billion generated by products consumed, influenced or purchased by software developers.

Link · tylerjewell.substack.com · #developers

heap.io

Heap CRM

Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

Link · heap.io · #inspiration

twitter.com

50 Lessons in Developer Marketing

THREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀

Link · twitter.com · #developers · #must-read

openviewpartners.com

The many flavors of developer-focused software - OpenView

Link · openviewpartners.com · #developers

mollie.com

Mollie Payments

One platform to accept payments, manage money, and access funding. Eliminate financial friction and grow your business with Mollie.

Link · mollie.com · #inspiration

copper.com

copper

Copper CRM

Win clients for life with Copper CRM software solutions. Give us a try and see how we can help your business build stronger customer relationships.

Link · copper.com · #inspiration

reallygoodemails.com

Really Good Emails

Email inspiration for every email use case

Link · reallygoodemails.com · #email

moesif.com

Developer Relations and Marketing (Category)

Best API practices for category: Developer Relations and Marketing

Link · moesif.com · #developers · #devrel

noise.beehiiv.com

Elon Musk's Storytelling Framework

Link · noise.beehiiv.com

dev.to

Amir Shevat on Measuring Developer Relations

a16z podcast on DevRel management

Link · dev.to · #developers · #devrel

ahrefs.com

16 Ways to Generate Stellar Content Ideas

Link · ahrefs.com · #content

dev.to

Developers don't hate marketing

In September I attended Evans Data Developer Marketing Summit. During a panel one person...

Link · dev.to · #developers

animalz.co

The Animalz Content Marketing Benchmark Report 2021 by Ryan Lewis

Link · animalz.co · #content

cloud.google.com

Developers hate marketing

Link · cloud.google.com · #developers · #must-read

hashnode.com

Why do Developers hate marketing?

Link · hashnode.com · #developers

marketingexamples.com

17 tips for great copywriting

Link · marketingexamples.com

stephaniemorillo.co

Do Software Developers hate marketing?

Here are mistakes marketing teams make when marketing to developers.

Link · stephaniemorillo.co · #developers

notion.so

Content marketing for founding teams

Link · notion.so · #content · #team

animalz.co

The four forces of bad content

Link · animalz.co · #content

tapes.scalevp.com

Marketing doesn't work on developers

Link · tapes.scalevp.com · #developers · #must-read

heavybit.com

Building Vibrant Developer Communities

We brought together a group of developer relations experts to discuss how they’ve built and maintained vibrant, active developer communities for their orgs.

Link · heavybit.com · #community · #developers

linkedin.com

Knowing when to use "How to" versus "Why to" content

Link · linkedin.com · #content · #linkedin

unbounce.com

Visual Hierarchy: A 2021 Optimization Guide For Marketers

Link · unbounce.com

heavybit.com

Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni

If you’ve already watched our Speaker Series with Twilio’s CMO Sara Varni, read on to dive deeper as she responds to some questions from the audience.

Link · heavybit.com · #devrel · #growth

buzzsumo.com

100m Posts Analyzed: What You Need To Write The Best Headlines

Link · buzzsumo.com

dev.to

Developer Marketing KPIs

What makes a developer program successful? This is the question we asked in the Developer...

Link · dev.to · #developers

growandconvert.com

"Mirage Content" Is the Reason Your Company Blog Isn’t Generating Leads

Link · growandconvert.com · #content

heavybit.com

Community Lessons from GitHub, Google & GitLab with Jono Bacon

In this Speaker Series, leading consultant and author, Jono Bacon shares decades of experience in how communities supercharge your business, brand, and teams.

Link · heavybit.com · #community

indiehackers.com

Acquisition Channel Opportunities

Link · indiehackers.com

heavybit.com

Third Party Tools as a Marketing Tactic

Craig talks about a less traditional kind of developer marketing that involves creating and interacting with third party channels. Learn how to turn things like beginner guides, utilities, and newsletters into valuable channels for your product.

Link · heavybit.com

heavybit.com

Lessons from Twilio: Content Marketing to Developers

Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write about? How do you maintain a steady supply of fresh content? Former Twilio Marketing Director and Mattermark CEO Danielle Morrill discusses how she built a sustainable content pipeline, got mileage out of individual pieces, and evolved content marketing as her community grew from few to 100,000+.

Link · heavybit.com · #content · #developers

marketermilk.com

SaaS content marketing: The ultimate (but simple) guide

SaaS content marketing is a powerful growth lever in 2025. Learn how to create a SaaS content marketing strategy to stand out from your competitors.

Link · marketermilk.com · #b2b · #content

heavybit.com

Dev Marketing: GA to Product Market Fit

In this Speaker Series presentation, Heavybit Marketing Faculty Chair Nisha Ahluwalia lays out the elements of her developer marketing curriculum. With examples from her experiences as a marketing consultant and as the former CMO of PagerDuty, Ahluwalia shows how to reach audiences with messages that matter most to them.

Link · heavybit.com

lennysnewsletter.com

Content Driven Growth

A great writeup on Content Driven Growth from Lenny's Newsletter, focusing on Hubspot, aHrefs, Intercom, and Slidebean

Link · lennysnewsletter.com · #content · #email

medium.com

How Morning Brew's referral program built an audience of 1.5 million subscribers

Link · medium.com

tomtunguz.com

How Developer Marketing Parallels Consumer Marketing

Discover how developer marketing mirrors consumer strategies through influencer partnerships, brand building, and community engagement in modern B2B tech companies.

Link · tomtunguz.com · #developers · #must-read

twitter.com

Marketing to Developers

One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in <10 mins - Explain how it works - Show how real companies use in prod

Link · twitter.com · #developers · #must-read

airtable.com

Kevin Indig's 2020 Roundup

An Airtable of 225 bookmarks from 2020

Link · airtable.com

twitter.com

Marketing to Developers and building developer relations

In the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why **Technical Community Builder is the hottest new job in Tech**👇

Link · twitter.com · #developers · #devrel