# Ronak's Savepad 525 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad Everything I've bookmarked about marketing, B2B and developer marketing, sorted. ## Folders - [Marketing](https://my.savepad.app/@gunnyganatra/ronaks-savepad/marketing.md) - [B2B Marketing](https://my.savepad.app/@gunnyganatra/ronaks-savepad/b2b-marketing.md) - [Developer Marketing](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing.md) ## Saves - [What to do Next When You Have a Business Idea?](https://blog.startupstash.com/what-to-do-next-when-you-have-a-business-idea-7f94ca5db844) (link, blog.startupstash.com) - [39 Moves to Survive (& Thrive) in a Downturn: 2022 Edition](https://www.nfx.com/post/39-moves-survive-thrive-downturn) (link, nfx.com) NFX's Pete Flint shares 39 battle-tested tactics for operating your startup during a downturn. How to think about fundraising, and more. - [Focus is king, do not waste it](https://www.indiehackers.com/post/focus-is-king-do-not-waste-it-b5997ed2e8) (link, indiehackers.com) Recently with my Ex cofounders, we were analyzing the reasons behind the failures of our attempt to build 12 startups in 12 months \_ala\_ @levelsio. In t... - [Early-stage marketing compensation explained](https://mkt1.substack.com/p/marketing-compensation?s=r) (link, mkt1.substack.com) Salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer. - [The Company-Building Cornerstones Every Founder Needs to Focus On](https://review.firstround.com/the-company-building-cornerstones-every-founder-needs-to-focus-on-advice-from-hubspots-dharmesh-shah) (link, review.firstround.com) Dharmesh Shah has spent the last 15 years as co-founder & CTO of HubSpot. He pinpoints the inflection points and key decisions that other founders face in the early days, from choosing a co-founder to crafting the culture, and shares unconventional advice. - [30 Years of dodging repetitive work with automation](https://www.tines.com/blog/my-thirty-years-of-dodging-repetitive-work-with-automation-tools) (link, tines.com) What do VAX minicomputers, Yahoo and obscure programming languages have to do with modern security automation tools? Lots! - [The Decision Making Pendulum](https://candost.blog/the-decision-making-pendulum/) (link, candost.blog) The inflexibility in decision-making is at the root of various problems. Many leaders either use a lot of authority or seek consensus. What they need is a pendulum. - [Persistence and predictability of SaaS growth](https://medium.com/point-nine-news/persistence-and-predictability-of-saas-growth-bd7b90ee20d3) (link, medium.com) A few years ago, Rory O’Driscoll of Scale Venture Partners, an early investor in Box, DocuSign, ExactTarget, and many other large… Tags: #b2b #growth - [Personalization Case Studies from Ninetailed](https://www.personalizationdecoded.com/) (link, personalizationdecoded.com) Every two weeks, we break down a website and write a short case study demonstrating how to personalize it. Click to read Personalization Decoded, a Substack publication with hundreds of subscribers. - [Creating the Ideal Customer Profile as a Startup: A Step-by-step Guide](https://baremetrics.com/blog/creating-the-ideal-customer-profile-as-a-startup-a-step-by-step-guide) (link, baremetrics.com) The most sure-fire way to achieve rapid growth in your business is to make sure you’re marketing to the right people. In the early stages of founding a Here’s a simple step-by-step guide on how to create your Ideal Customer Profile and use it effectively. \| Baremetrics Blog - [Annual Planning is Killing Your Growth – Try This Plan Instead](https://review.firstround.com/Annual-Planning-is-Killing-Your-Growth-Try-This-Instead) (link, review.firstround.com) The need to plan a year ahead can cripple fast-changing startups. Instead, here's a system to think long-term with short-term agility. Tags: #growth - [37 Tasks Every Marketer Should Automate](https://blog.hubspot.com/marketing/tasks-every-marketer-should-automate) (link, blog.hubspot.com) HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing. - [Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders](https://www.nfx.com/post/keep-them-coming-back/) (link, nfx.com) A collection of 23 insights to help Founders uncover ideas for hooks, habits, and happiness that you can build into your products. - [Why millennial managers are burned out](https://www.bbc.com/worklife/article/20211109-why-millennial-managers-are-burned-out) (link, bbc.com) Middle management has always been tough. But the young workers filling these roles today face a unique set of circumstances that make burnout more likely. What next? Tags: #team - [What to look for when you're hiring a Head of Growth](https://andrewchen.com/hiring-head-of-growth/) (link, andrewchen.com) Tags: #growth #team - [Product Validation Frameworks are Mostly Useless Without Taste](https://commoncog.com/blog/product-validation-taste/) (link, commoncog.com) Product validation frameworks often describe processes without talking about taste. Here's why this is almost always a bad idea. - [How to calculate and implement value-based pricing](https://paddle.com/blog/how-to-calculate-implement-value-based-pricing/) (link, paddle.com) Tags: #pricing - [6 Questions To Ask Before Adopting Usage-Based Pricing](https://adilaijaz.medium.com/6-questions-to-ask-before-adopting-usage-based-pricing-77bf2a669309) (link, adilaijaz.medium.com) Usage-based pricing (aka consumption-based pricing) is a popular pricing strategy, especially among developer-focused startups. Amazon AWS… Tags: #pricing - [Your website is your most important marketing asset. Here's how to build it right the 1st time.](https://mkt1.substack.com/p/your-website-is-your-most-important) (link, mkt1.substack.com) How to make sure your website is your GTM source of truth & why you should just use Webflow - [How to Tackle SaaS Homepage Design for Your B2B SaaS Company](https://www.poweredbysearch.com/blog/b2b-saas-homepage-design/) (link, poweredbysearch.com) See examples and learn first principles of effective B2B SaaS homepage design. Tags: #b2b - [Welcome to your bland new world](https://www.bloomberg.com/opinion/articles/2020-09-07/welcome-to-your-bland-new-world-of-consumer-capitalism?utm_source=morning_brew) (link, bloomberg.com) Tags: #must-read - [Stop Letting OKRs Masquerade as Strategy](https://rogermartin.medium.com/stop-letting-okrs-masquerade-as-strategy-a57fc2cea915) (link, rogermartin.medium.com) Desire is not a Strategy - [Books people (re)read](https://rauchg.com/2020/books-people-reread) (link, rauchg.com) A list of books people re-read, sorted by how frequently they were suggested on Twitter. - [How to Find Product Market Fit](https://www.youtube.com/watch?v=_6pl5GG8RQ4) (video, youtube.com) Peter Reinhardt (Segment) talk at Y Combinator Tags: #video - [Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)](https://nicolascole77.medium.com/your-pricing-should-be-free-or-ultra-expensive-and-what-to-do-if-its-stuck-in-the-middle-126d2248a674) (link, nicolascole77.medium.com) In a world where companies try to nickel and dime each other to death, “price” almost always becomes a race to the sides. Tags: #pricing - [The Unicornian](https://www.theunicornian.io/) (link, theunicornian.io) The onion for startups? - [Kevin Indig's Good Reads](https://www.kevin-indig.com/good-reads/) (link, kevin-indig.com) List of articles, books, and videos recommended by Kevin Indig - [Bottlenecks of Startups](https://martinfowler.com/articles/bottlenecks-of-scaleups/) (link, martinfowler.com) Common bottlenecks that prevent startups from scaling as quickly as they should - [The mental models of Chinese tech](https://lillianli.substack.com/p/the-mental-models-of-chinese-tech) (link, lillianli.substack.com) On the reflexivity of fengkous - [Kevan Lee's Interview Prep](https://kevanlee.substack.com/p/206-interview-prep-) (link, kevanlee.substack.com) list of resources for marketing interviews - [How to bring Fintech products to market faster](https://twitter.com/rohitdotmittal/status/1508515492537016321) (link, twitter.com) An important tip I learned to bring fintech products to market at lightning speed. Translate the product to a set of atomic variables to understand regulatory feasibility. By doing this, you'll move faster with lawyers, regulators, and compliance folks. Here's an example 👇: Tags: #thread - [Customers don't care about how novel your startup is](https://twitter.com/levie/status/1508968954043113474) (link, twitter.com) Remember: customers rarely care about how novel your technology is, only what problems it solves for them. Never lose sight of that as a startup. Tags: #thread - [Is Your Startup on Fire?](https://twitter.com/immad/status/1492963839071055875) (link, twitter.com) 1/ Is your startup on fire? A big investor says no, a big customers is churning, an important employee quits, a competitor raises a big round! Often it can feel like your startup is in existential crisis. Here are some techniques to deal with the situation: Tags: #thread - [The "Why Now?" of Startups](https://twitter.com/ashleymayer/status/1490724881952038918) (link, twitter.com) "Why now" is my favorite part of every startup story, and yet it's often skipped. It's the connective tissue to your broader context: what has changed about the world (technological, economic, behavioral, etc) that makes this problem solvable and your solution possible? Tags: #thread - [Blueprint to Optimize Landing Pages](https://twitter.com/alexgarcia_atx/status/1467534440884846598) (link, twitter.com) Your landing page can either bottleneck growth or drastically impact revenue. And after working on 300+ landing pages I put together a blueprint for you to optimize yours. Here are 10 tips to increase your conversion rate 🧵 Tags: #thread - [30 Things You Can Do To Improve Your Marketing Right Now](https://twitter.com/iammarcthomas/status/1471849622544916482) (link, twitter.com) 30 things you can do to improve your marketing right now: Tags: #thread - [The best marketing doesn't look like marketing](https://twitter.com/george__mack/status/1461454197698662402?s=20) (link, twitter.com) Rule of thumb: The best marketing doesn't look like marketing. Tags: #thread - [How Freshboards doubled their traffic in 3 months pre-IPO](https://twitter.com/RyanMcCready1/status/1448335054598508549) (link, twitter.com) Imagine your company is about to file for an IPO. But your organic traffic has....plateaued. So your boss says "You have 3 months to 2x our traffic!" Could you do it? The team at @FreshworksInc did. And we are going to break it down exactly how they did it. 🧵 Tags: #thread - [How to pick a North Star metric](https://twitter.com/shreyas/status/1441866360313634823) (link, twitter.com) How to pick a North Star Metric? Start with the chemical(s) your product deals with & consider the associated metric: Oxytocin - Brand metric Cortisol - Revenue metric Dopamine - Usage Frequency metric Adrenaline - Session Duration metric Endorphins - Freemium Conversion metric Tags: #thread - [An intro to startup growth](https://twitter.com/Julian/status/1445282615972429827) (link, twitter.com) 1/ An intro to startup growth. Most fast-growing startups have something in common: Product-led growth (PLG) I define it as when existing users drive your growth.\* PLG only works for these startups: Tags: #growth #must-read #thread - [7 ways to get attention for your product](https://twitter.com/lennysan/status/1447932659905318925) (link, twitter.com) Seven ways to get attention for your product Read on for 60+ examples 🧵 Tags: #must-read #thread - [Long list of free and paid Marketing tools](https://twitter.com/CJ_250marketing/status/1379195336099385344) (link, twitter.com) \#MarketingTwitter, what are your favourite tools (can be free or paid)? I'll list mine below. 👇👇👇 Tags: #thread - [SEO is the magic ingredient behind billion-dollar companies](https://twitter.com/searchbrat/status/1391043242901262343) (link, twitter.com) SEO is the magic ingredient behind billion-dollar companies. Companies like https://t.co/1cMGcf8Vga, Pinterest, Canva, Wise took creative SEO approaches to win on Google. These 6 SEO strategies were worth +500 million monthly visits in traffic. 🧵👇 Tags: #must-read #seo #thread - [The top 0.1% of marketing mental models.](https://twitter.com/george__mack/status/1391824470977941516) (link, twitter.com) THREAD: The top 0.1% of marketing mental models. Compressing a 6-year career into the best 8 ideas: Tags: #thread - [Linear Growth vs. Non-Linear Growth](https://twitter.com/dharmesh/status/1394368667350097922) (link, twitter.com) Linear Growth: Create value by using resources in your company. Non-Linear Growth: Create value by by connecting resources in your ecosystem. Tags: #growth #must-read #thread - [Landing Page Copywriting Tips](https://twitter.com/jmoserr/status/1395025640022237186) (link, twitter.com) I've done copywriting for 100s of landing pages and home pages. Here are 10 landing page copywriting tips for more conversions: Tags: #must-read #thread - [Driving others to change to your product](https://twitter.com/joulee/status/1395016837646020617) (link, twitter.com) Imagine you're using a product and something bothers you about it. Maybe it takes 5 clicks to do anything. Maybe it works but is kinda ugly and clunky. "I bet I could make a new app that's 15% better," you think. "Instant business success!" This is a fallacy. Thread 👇 Tags: #thread - [Playing long term games in business](https://twitter.com/dunkhippo33/status/1396978785665253377) (link, twitter.com) Today's tweet thread is on playing long term games in business and what that means. Read on \>\> Tags: #thread - [OnlyFans grew faster than any other creator platform this year](https://twitter.com/petergyang/status/1333088904296026119) (link, twitter.com) 🔒 OnlyFans grew faster than any other creator platform this year. Let's explore why 👇 1. Overview 2. Flywheel 3. Creators 4. Fans 5. What's next Tags: #must-read #thread - [Founder "Types", and how to hire accordingly](https://twitter.com/msuster/status/1373332637029298177) (link, twitter.com) 1/ A thread on "founder types" & how to hire those who complement you There are no "exact types" of founders but to simplify: A framework I think most founders broadly fall into: 1. Product centric 2. Tech centric 3. Customer centric It helps to figure out which you have / are Tags: #team #thread - [Best SaaS Company Blogs](https://twitter.com/dr/status/1370002350614618116) (link, twitter.com) What are the best blogs by SaaS companies (or similar)? Looking for some brilliant inspiration. Tags: #b2b #thread - [Building a Community from Scratch](https://twitter.com/mkobach/status/1254918328516333574) (link, twitter.com) One year ago today I decided to see if I could build a community from scratch. Mostly I wanted prove to myself that I could do it. So I decided to take what I knew about community building and apply it to my personal Twitter handle. Tags: #community #thread - [Turning opinions into marketing proof](https://twitter.com/thinking_slow/status/1366433850994397184) (link, twitter.com) Here's my talk from Wynter Games 4, one tweet per slide. Thanks to @wynter\_com and @peeplaja for having me - you can check out the full session recording over on Youtube: https://t.co/0OiH1wjFTq Tags: #thread - [M&A Marketing and Acquiring Communities](https://twitter.com/coreyhainesco/status/1369123488867389440) (link, twitter.com) We’re gonna see more and more M&A Marketing. There are a few forces driving this. ↓ Tags: #community #thread - [Uncommon SEO Knowledge](https://twitter.com/patrickstox/status/1292484953503158275) (link, twitter.com) Uncommon SEO Knowledge \#2 Titles and Meta Descriptions + Snippets Let's see if I can cover something most SEOs don't know about the tags they're most familiar with. (thread) Tags: #must-read #seo #thread - [Oatly case study](https://twitter.com/kevinleeme/status/1286716796448301057) (link, twitter.com) 1/ Oatly doesn't think like the rest. They've been around for 20 years as a Swedish company fighting for attention. Last week, the oat milk company raised $200mm at a $2bn valuation. This is a lesson on creativity and how @oatly turns disadvantages into massive opportunities. Tags: #thread - [The SaaS Board Meeting](https://twitter.com/DavidSacks/status/1367532639247163392) (link, twitter.com) New post: The SaaS Board Meeting An agenda and board deck template for SaaS startups. https://t.co/q6g3UFrspb Tags: #b2b #thread - [How to determine value of backlinks](https://twitter.com/jmoserr/status/1364605133347151877) (link, twitter.com) How to determine the value of backlinks for SEO, a thread: Not all backlinks are created equal. Straight from John Mueller of Google, quality \> quantity. Here is what to analyze 👇 Tags: #thread - [Best Threads on Twitter](https://twitter.com/jmoserr/status/1360014458962075648) (link, twitter.com) Here are the best threads I've ever read on Twitter. A collection on: - Marketing - Life & purpose - Startups - Entrepreneurship - Passion I'll be adding to this list as I discover more from amazing creators I see on this app every day. You need to read these ASAP 👇 Tags: #thread - [Mapping the Creator Economy](https://twitter.com/trengriffin/status/1358980425230610439) (link, twitter.com) @ljin18 @jayacunzo @Patreon @ConvertKit https://t.co/320LLVTTht Tags: #thread - [100 Landing Page Hot Tips](https://twitter.com/robhope/status/1265278107088347136) (link, twitter.com) Leading up to my Landing Page course, here are 100 Landing Page hot tips over the next 100 days. Simply follow this thread 👇 or get em dripped to email: https://t.co/syJPSICkaH 🔥 Landing Page Hot Tip \#01 - Utilize testimonials to further highlight features & answer doubts: Tags: #must-read #thread - [Simple Copywriting](https://twitter.com/VeryGoodCopy/status/1356643717562703872) (link, twitter.com) Avoid using “fancy” words in your \#copywriting. Fancy words are usually big. And a big word will never impress The Reader as much as a big idea, clearly expressed. Good copy, first and foremost, is understood. Below are 23 words you can simplify 👇 Feel free to add on :) Tags: #thread - [How to Grow Startups](https://twitter.com/Julian/status/1353764328030130179) (link, twitter.com) My day job is growing startups. I've worked with a few hundred by now. Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter. Hope this helps! A thread: Tags: #growth #thread - [Digital PR for SEO Rankings](https://twitter.com/_spamtaylor/status/1354179118120775689) (link, twitter.com) Tags: #seo #thread - [10 Questions for Teasing Out Market Opportunities](https://twitter.com/derrickreimer/status/1353072467435081733) (link, twitter.com) 10 Questions for Teasing Out Market Opportunities 💡 1. What established companies are resting on their laurels? 2. What products have gone so far up-market that a broad base of customers can no longer afford them? Tags: #thread - [2020 Best Campaigns we didn't create](https://twitter.com/ichbinGisele/status/1351274398314090498) (link, twitter.com) At NeoMam, we spend our days trying to produce the best link-worthy content we can. But we also follow the work of others, and every so often we feel a slight pang of jealousy. We curated those pangs into a list of the best work of 2020 by our peers: https://t.co/evqXVPGVSB Tags: #thread - [Turn any SERP into a keyword research tool](https://twitter.com/Kammie_Jenkins/status/1349753139612639236) (link, twitter.com) How you can turn any SERP into a keyword research tool using Keywords Everywhere + SEO Minion. This gives you: — Monthly search volume — Keyword trendline — Questions people also ask — Related keywords You can even export to sort/filter in sheets! Tags: #thread - [10 ideas that changed my life: (thread)](https://twitter.com/jackbutcher/status/1345081536295669760) (link, twitter.com) 10 ideas that changed my life: (thread) Illustrations by @visualizevalue Tags: #thread - [The first line of your copy is crucial.](https://twitter.com/GoodMarketingHQ/status/1344671219057090562) (link, twitter.com) The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. How can you make it so compelling that every reader reads it? Make it short. Tags: #must-read #thread - [Top Marketers in SaaS](https://twitter.com/coreyhainesco/status/1304794143063826432) (link, twitter.com) Top marketers in SaaS? 👇 Tags: #b2b #thread - [When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES.](https://twitter.com/KateBour/status/1292101482293211137) (link, twitter.com) When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES. Real life stories go much deeper and will reveal more insight about what motivates your customer. It's marketing gold. Tags: #thread - [Letter to a new Startup CMO](https://www.lenmarkidan.com/members/posts/46760-letter-to-a-new-startup-cmo) (link, lenmarkidan.com) - [Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice](https://cxl.com/blog/marketing-integrations/) (link, cxl.com) - [What's your Marketing Stack?](https://www.reddit.com/r/marketing/comments/55myuq/whats_your_complete_marketing_stack/) (link, reddit.com) - [Build Your DXP](https://buildyourdxp.com) (link, buildyourdxp.com) Community durated list of API-first tools for Martech stacks Tags: #community - [MarTech Base](http://martechbase.com/) (link, martechbase.com) Resource for building stacks and seeing who's using what - [The 2021 Marketing Tech Stack](https://www.intercom.com/blog/the-ultimate-marketing-technology-stack) (link, intercom.com) Recommended stack from Intercom - [What Happens When Stress Runs in Your Team](https://ivonahirschi.medium.com/what-happens-when-stress-runs-in-your-team-eb7108df566a) (link, ivonahirschi.medium.com) Stress is like a virus. If you let it spread in your team, it causes the end of teamwork. Tags: #team - [Owner economics and Strategy](https://rogermartin.medium.com/owner-economics-strategy-37a02f4a34e3) (link, rogermartin.medium.com) - [Annual planning is a colossal waste of time](https://www.fishmanafnewsletter.com/p/annual-planning-is-a-waste-of-time) (link, fishmanafnewsletter.com) How to plan appropriately and make it last with contributions from leaders at Reforge, Spendesk, Eaze, Grove Collaborative, Figure, Snyk, Masterclass, and Slack. - [A Recipe to Grow Leverage](https://productlife.to/p/a-recipe-to-grow-leverage) (link, productlife.to) Grow your career by embracing accountability Tags: #growth - [If you feel Stuck, Read this (Everyday)](https://twitter.com/PhilOfLife_/status/1528710150009364481) (link, twitter.com) If you feel Stuck, Read this (Everyday) Psychology Thread Tags: #thread - [28% of people quit because of bad managers: The best way to confront your boss before it’s too late](https://www.cnbc.com/2022/05/25/how-to-handle-a-difficult-boss.html) (link, cnbc.com) Nearly a third of people who quit their last job did so because of bad management. Before leaving, try giving your boss examples of some of your challenges. Tags: #team - [Genuine VS toxic positivity in language: communicating with empathy](https://readable.com/blog/genuine-vs-toxic-positivity-in-language-communicating-with-empathy/) (link, readable.com) Can positivity be toxic? We’ll investigate the concept of toxic positivity. From this, we'll learn how we can communicate authentically. - [103 Bits of Advice I Wish I Had Known](https://kk.org/thetechnium/103-bits-of-advice-i-wish-i-had-known/) (link, kk.org) UPDATE Several years ago on my 68th birthday I wrote up 68 bits of advice for my adult children, and posted them here. The bits were extremely popular, and they were widely shared by others. I was encouraged to write … Continue reading → - [Ask HN: I burned out but I don't want to let my team down](https://news.ycombinator.com/item?id=31072465) (link, news.ycombinator.com) Tags: #team - [Ditch Your To-Do List and Use These Docs To Make More Impact](https://review.firstround.com/ditch-your-to-do-list-and-use-these-docs-to-make-more-impact) (link, review.firstround.com) After tackling startup challenges from Stripe Press to Figma Education, Brie Wolfson shares her personal collection of templates — the docs that she's used to stay focused on the work that matters and true to her own career goals. Tags: #docs - [Managing Your Mental Health While Running a Startup](https://future.com/managing-your-mental-health-while-running-a-startup/) (link, future.com) Okta co-founder Frederic Kerrest explains why all startup founders need to stay mentally, emotionally, and physically fit. Tags: #team - [This Is What Happens When There Are Too Many Meetings](https://www.theatlantic.com/newsletters/archive/2022/04/triple-peak-day-work-from-home/629457/) (link, theatlantic.com) - [GET YOUR OKRS OUT OF MY GEMS](https://kathkeating.com/get-your-okrs-out-of-my-gems/) (link, kathkeating.com) Discover the GEMs framework focused on Goals, Experiments, and Measures. A simpler, more effective alternative to OKRs and SMART goals for driving real results. - [The People Roadmap for Startups](https://tomtunguz.com/architecting-teams/) (link, tomtunguz.com) Learn how successful startups build scalable org structures, from first marketing hire to full team. A data-driven guide to startup team growth and organizational planning. - [What are your company's anti-values?](https://willsewell.com/posts/2022-02-15-what-are-your-companys-anti-values.html) (link, willsewell.com) Musing on what makes effective company values. - [The power of Amazon's written Narratives](https://www.sachinrekhi.com/colin-bryar-working-backwards) (link, sachinrekhi.com) For years now I've been obsessed with understanding unique product cultures and how they enable companies to build world class products. - [The Best Leaders in the World Are “Quiet Managers”](https://medium.com/swlh/the-best-leaders-in-the-world-are-quiet-managers-8bcc575d74ec) (link, medium.com) Tags: #team - [Managing people 🤯](https://klinger.io/posts/managing-people-%F0%9F%A4%AF) (link, klinger.io) I believe almost all first-time founders burn out their first employees – maybe this article helps you avoiding this Tags: #team - [Heuristics That Almost Always Work](https://astralcodexten.substack.com/p/heuristics-that-almost-always-work?s=r) (link, astralcodexten.substack.com) ... - [How To Be Assertive At Work Without Being a Jackass](https://bootcamp.uxdesign.cc/how-to-be-assertive-at-work-without-being-a-jackass-1bcc9ad3c119) (link, bootcamp.uxdesign.cc) - [Here's How Google Knows in Less Than 5 Minutes if a New Employee Will Get Off to the Perfect Start](https://www.inc.com/jeff-haden/heres-how-google-knows-in-less-than-5-minutes-if-a-new-employee-will-get-off-to-perfect-start.html) (link, inc.com) Tags: #must-read - [20 Technical Skills Every Marketer Needs](https://blog.hubspot.com/marketing/technical-skills) (link, blog.hubspot.com) To advance in your marketing career, you need the right balance of creative and technical skills. This post breaks down the skills you need to add to your professional toolkit to stand out. - [The 25 Micro-Habits of High-Impact Managers](https://review.firstround.com/the-25-micro-habits-of-high-impact-managers) (link, review.firstround.com) Sharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up about failure, and sending praise up the chain. Tags: #must-read #team - [How to Get Started with Agile Marketing](https://blog.hubspot.com/marketing/agile-marketing) (link, blog.hubspot.com) Need a quick primer on Agile marketing? Find out how to get started with some helpful examples. - [How the Best CEOs Use ‘Thinking Time’](https://openviewpartners.com/blog/ceo-thinking-time) (link, openviewpartners.com) Sometimes CEOs and leaders don't think they're doing "real work" unless they're focusing on day-to-day business operations, and that's a mistake. Tags: #must-read - [All your VPs really need to do is tilt the curve](https://www.saastr.com/all-your-vps-really-need-to-do-is-tilt-the-curve/) (link, saastr.com) https://twitter.com/jasonlk/status/1404447383111409666 We've written a lot on SaaStr on how to increase the odds your first management team is a success. - [Your Marketing Org is Slow. Here’s a Framework to Move Faster](https://review.firstround.com/your-marketing-org-is-slow-heres-a-framework-to-move-faster) (link, review.firstround.com) Former Gusto marketing leader Jaleh Rezaei shares a six-step framework for how marketers can "get out of the basement" and start thinking speed-first. - [Leaders Whose Time Has Passed](https://staysaasy.com/management/2021/08/06/Transient-Executives.html) (link, staysaasy.com) Tech has a standard set of leadership profiles that are discussed regularly. However, that set is missing a number of common personas, whose time is limited. Tags: #team - [The Startup Org Chart from Founding to IPO](https://theorg.com/insights/the-startup-org-chart-from-founding-to-ipo) (link, theorg.com) How to build an organization for growth. Who you should hire, when, and ways to structure the team at every stage from the perspective of a repeat founder. - [The playbook for hiring the right marketer at the right time for your startup](https://review.firstround.com/the-playbook-for-hiring-the-right-marketer-at-the-right-time-for-your-startup) (link, review.firstround.com) Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates. Tags: #team - [Trendjacking Without the Cringe](https://sparktoro.com/blog/trendjacking-without-the-cringe/) (link, sparktoro.com) Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will - [Taking Your Customer’s Side Is The Most Underrated Growth Hack](https://entrepreneurshandbook.co/taking-your-customers-side-is-the-most-underrated-growth-hack-6e216516e9f) (link, entrepreneurshandbook.co) Tags: #growth - [High Output Marketing](https://www.positivehuman.co/articles/high-output-marketing) (link, positivehuman.co) Articles on lifecycle marketing, SaaS growth, and email strategy for $1M–$10M ARR companies. - [Exponential Growth Isn’t Cool. Combinatorial Explosion Is](https://www.torbair.com/blog/2015/12/26/4mvxoio4tc8j28reqsbz449tlab4ss) (link, torbair.com) So much of the tech industry is obsessed with exponential growth. Anything linear is dying, or has been dead for years. Moore’s Law had transistor density doubling every two years. Available bandwidth is increasing exponentially - perhaps 50% annually. Every digital product needs viral exponential Tags: #growth - [Product Driven Vs. Customer Driven](https://www.ribbonfarm.com/2014/04/24/product-driven-versus-customer-driven/) (link, ribbonfarm.com) I have lost track of the number of times I've had conversations about product-driven versus customer-driven businesses in recent years. It's a distinction that… - [What is Hypergrowth?](https://www.drift.com/blog/what-is-hypergrowth/) (link, drift.com) Tags: #growth - [240+ Dev. Content Creators by CrowdDotDev](https://github.com/CrowdDotDev/devcontentcreators) (link, github.com) A directory of 240+ creators that make content for developers. - octolens/devcontentcreators Tags: #content - [Karl L Hughes](https://twitter.com/KarlLHughes) (link, twitter.com) Former CTO. Founder (@draftdev) and acquirer (@podconsultant). Building niche service businesses and sharing what I learn along the way. Tags: #thread - [How to accelerate growth in 2022](https://kylepoyar.substack.com/p/how-to-accelerate-growth-in-2022) (link, kylepoyar.substack.com) Six areas to consider for your year-end planning Tags: #growth - [Adam DuVander](https://twitter.com/adamd) (link, twitter.com) Author of Developer Marketing Does Not Exist. I help dev-focused marketers build a content strategy to reach more developers. Previously @zapier, @sendgrid Tags: #thread - [Marketing is Everything](https://hbr.org/1991/01/marketing-is-everything) (link, hbr.org) The 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a “do more” marketing that simply turns up the volume on the sal - [The Best Way to Set Marketing Priorities and Smash Your Goals](https://coschedule.com/blog/marketing-priorities) (link, coschedule.com) Learn how to set project priorities with a free template and complete guide to walk you through the entire process. - [Sarah Drasner](https://twitter.com/sarah_edo) (link, twitter.com) Opinions my own. Area Tech Lead, AI and Web Ecosystem @chrome, Formerly Sr. Director of Core Infra @google • O'Reilly Author • https://t.co/HhzYWwxqL9 Tags: #thread - [Scott Spence](https://twitter.com/spences10) (link, twitter.com) @SvelteSociety London events organiser. Svelte ambassador. Engineering Lead @XtendOps I just want to make cool content that helps people! Tags: #thread - [When and How to Take Big Swings](https://www.reforge.com/blog/taking-big-swings) (link, reforge.com) Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply. - [Scaling to $100 Million - The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond)](https://www.bvp.com/atlas/scaling-to-100-million) (link, bvp.com) The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond). Tags: #growth - [Cassie Stewart](https://twitter.com/cassiestewart) (link, twitter.com) 👧👧 Girl mom, Developer Marketing. Family, house plants, chocolate, @cubuffs, and running. Tags: #thread - [Caroline Lewko](https://twitter.com/CarolineLewko) (link, twitter.com) Developer Relations, DevRel, outdoor enthusiast, cat lover, author - https://t.co/Q07cAwq8Lu Tags: #thread - [Six rules of hiring for growth](https://www.lennysnewsletter.com/p/hiring-growth) (link, lennysnewsletter.com) How to hire and build your growth team—guest post by Elena Verna Tags: #growth #must-read #team - [SWYX](https://twitter.com/swyx) (link, twitter.com) achieve ambition with intentionality, intensity, integrity & insanity. affiliations: - @smol\_ai - @dxtipshq - @cognition - @aidotengineer - @latentspacepod Tags: #thread - [Product-led Growth Companies: A Framework for Prioritization](https://productled.com/blog/plg-framework-for-success/) (link, productled.com) Discover a product-led growth framework for your SaaS companies. Learn how to prioritize activation and scale to drive profitable growth. Tags: #growth - [Where Freemium Thrives and Dies](https://productled.com/freemium-business-model/) (link, productled.com) With the rise of PLG, companies are launching a freemium business model canvas. We debunk where your free plan will thrive or flop. - [Lauren Lee](https://twitter.com/LoLoCoding) (link, twitter.com) DevRel & DX Leader ✨ Developer experience is strategy. Educate • Empower • Ship Tags: #thread - [Lauren Buchman](https://twitter.com/LaurenJBuchman) (link, twitter.com) I'm not a boy mom, but I have a son. Alum of @Cloudflare, @Google, @Tailscale and @GitHub. Very chalant. Tags: #thread - [What’s A High Performance Organization?](https://rob-bier.medium.com/whats-a-high-performance-organization-eb0dd664af4d) (link, rob-bier.medium.com) - [Why premature scaling fails: The Traction Treadmill](https://andrewchen.com/traction-treadmill/) (link, andrewchen.com) - [John Papa](https://twitter.com/John_Papa) (link, twitter.com) Family, Catholic, Disney, StoryTeller 🎭, technology leader, Siena College grad. DevRel @ MSFT - he/him {@IG \_john.papa} Tags: #thread - [Ashley Smith](https://twitter.com/ashl3ysm1th) (link, twitter.com) Founder @vermilionfund, a pre-seed & seed fund for technical founders creating technical products. Before @GitHub @GitLab @Parseit @twilio Tags: #thread - [The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel](https://www.convertflow.com/blog/conversion-marketing) (link, convertflow.com) The traditional sales funnel is too rigid. Learn how to capture more leads and revenue with a more fluid conversion marketing funnel instead. Tags: #must-read - [The GACC Marketing Brief: The best framework we’ve created](https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best) (link, mkt1.substack.com) I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution. Tags: #must-read - [Salma](https://twitter.com/whitep4nth3r) (link, twitter.com) Tags: #thread - [John Britton](https://twitter.com/johndbritton) (link, twitter.com) Founder & CEO @Workbrew\_ Developer and Educator. Curious. College escapee. World traveling vagabond. Past: @github @p2pu @mozilla @twilio. Tags: #thread - [Product-Led Growth’s Failure](https://every.to/napkin-math/product-led-growth-s-failure) (link, every.to) How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway Tags: #growth - [The 6 Patterns Of Uncommonly Successful Teams](https://www.nfx.com/post/patterns-of-uncommonly-successful-teams/) (link, nfx.com) High-leverage learning mapping out the shared strengths of Similarweb & Global-e, to uncover patterns that might drive the next startup’s success — maybe your own. Tags: #must-read #team - [Mary Thengvall](https://twitter.com/mary_grace) (link, twitter.com) Director \#DevRel @Camunda🥑 \#DevRelBook author https://t.co/GE5CCm19wQ 📚 @community\_pulse🎙 \#DevRelWeekly📝 @jermops's partner 💗 \#MayaMalle \#LillieRaptor 🐶 Tags: #thread - [Danielle Morrill](https://twitter.com/DanielleMorrill) (link, twitter.com) philosopher making stuff, cofounder/CEO @awhileapp @groupthinkai @ineffablevc \|\| past: @twilio @ycombinator (S12) @mattermark @meltanodata @gitlab Tags: #thread - [3 Unusual Drivers of Early-Stage Growth](https://openviewpartners.com/blog/drivers-early-stage-growth/) (link, openviewpartners.com) Tags: #growth - [Jamie Barton](https://twitter.com/notrab) (link, twitter.com) focuses on GraphQL, shipping out weekly videos on his \[GraphQL WTF\](https://graphql.wtf) channel Tags: #thread - [How to Measure “Hard-to-Measure” Marketing Channels](https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels) (link, sparktoro.com) I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types - [Colby Fayock](https://twitter.com/colbyfayock?lang=en) (link, twitter.com) focuses on teaching Jamstack and NextJS, and has a weekly newsletter via \[his website\](https://www.colbyfayock.com/) Tags: #email #thread - [Ania Kubow](https://twitter.com/ania_kubow) (link, twitter.com) focuses on APIs, Jamstack, frontend, and GraphQL, with a very popular \[YouTube channel\](https://www.youtube.com/@AniaKubow) Tags: #thread - [How People Discover New Products](https://www.lennysnewsletter.com/p/how-people-discover-new-products) (link, lennysnewsletter.com) The seven places we learn about new stuff Tags: #must-read - [Cassidy Williams](https://twitter.com/cassidoo) (link, twitter.com) creates great content on frontend, Jamstack, and developer experience, and pushes out a great \[newsletter\](https://cassidoo.co/newsletter/) Tags: #content #developers #email #thread - [Why Your Marketing Strategy Needs a Conversion Funnel](https://unbounce.com/campaign-strategy/conversion-funnel/) (link, unbounce.com) Learn what a conversion funnel is and how to optimize yours so you can turn visitors into shoppers. - [Designing for Buying: How to Break Through the Ceiling in Product-Led Growth](https://sarahguo.com/blog/designing-for-buying) (link, sarahguo.com) Tags: #growth - [Kent Dodds](https://twitter.com/kentcdodds) (link, twitter.com) focuses on frontend dev, and offers some courses via his \[website\](https://kentcdodds.com/) Tags: #thread - [Sarah Dayan](https://twitter.com/frontstuff_io) (link, twitter.com) focuses on Jamstack, Search, and Developer Experience Tags: #developers #thread - [The three types of “good” onboarding friction](https://www.productled.org/blog/three-types-good-onboarding-friction) (link, productled.org) Improve the user onboarding experience with this three-step formula to identify the good friction that will reduce your product's time-to-value. Tags: #onboarding - [Hussein Nasser](https://twitter.com/hnasr) (link, twitter.com) focuses on backend development and on his \[YouTube channel\](https://www.youtube.com/c/HusseinNasser-software-engineering/about) Tags: #thread - [Do Your Marketing Metrics Show You the Full Picture?](https://hbr.org/2022/04/do-your-marketing-metrics-show-you-the-full-picture) (link, hbr.org) To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the role of marketing programs in driving sales and satisfaction, the value of the brand and capabilities, and the impact of mark - [International Growth is no longer optional for SaaS Companies](https://openviewpartners.com/blog/international-growth-saas/) (link, openviewpartners.com) Tags: #b2b #growth - [Jason Lengstorf](https://twitter.com/jlengstorf) (link, twitter.com) focuses on educational JS content on his \[Learn with Jason\](https://www.learnwithjason.dev/about) show Tags: #content #thread - [How Amazon Built It's Growth Ecosystem](https://growthhackers.com/growth-studies/how-amazon-built-its-growth-ecosystem) (link, growthhackers.com) Explore how Amazon leveraged growth hacking strategies to become the world's largest online retailer. Our growth study analyzes their tactics and provides key takeaways for your own business. Tags: #growth - [Marketing Jobs in Dev Tooling Companies](https://devtooljobs.com/marketing) (link, devtooljobs.com) - [How to use FOMO to Increase Conversions](https://www.smashingmagazine.com/2019/11/fomo-increase-conversions/) (link, smashingmagazine.com) You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? It’s possible to do and in this article, Suzanna Scacca w - [Marketing Jobs in OSS Startups](https://www.ossjobs.dev/?category=Marketing) (link, ossjobs.dev) Discover a curated collection of open source startup jobs in engineering, DevRel, marketing, sales, operations, and more. Explore OSS opportunities - 100% free! Tags: #open-source - [The 4 Types of Defensibility](https://www.nfx.com/post/the-four-types-of-defensibility/) (link, nfx.com) This is the story of Amazon vs. eBay, and why not all defensibilities are created equal. - [Scaling DevTools](https://podcast.bitreach.io/) (link, podcast.bitreach.io) Interviews with the founders and marketers building great developer tools. Tags: #podcast - [Blogging For Devs](https://bloggingfordevs.com/) (link, bloggingfordevs.com) Learn how to write content that reaches thousands without an existing audience. - [Is it time to ditch the old SaaS metrics?](https://kylepoyar.substack.com/p/plg-saas-metrics) (link, kylepoyar.substack.com) How to manage a SaaS company in the era of Product Led Growth Tags: #b2b - [The API Landscape](https://apilandscape.platformable.com/) (link, apilandscape.platformable.com) The API Landscape - [SaaS Churn and Short-Term Customers: The Contrarian View](https://sparktoro.com/blog/saas-churn-and-short-term-customers-the-contrarian-view/) (link, sparktoro.com) Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so Tags: #b2b #must-read - [How to Market to Developers with Paid Marketing](https://www.moesif.com/blog/developer-marketing/paid-ads/Best-Practices-for-Paid-Marketing-To-Developers/) (link, moesif.com) How to market to developers efficiently using paid advertising leveraging inbound marketing techniques Tags: #developers - [How to know if you've got product-market fit](https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket) (link, lennysnewsletter.com) Insights from Marc Andreessen, Elad Gil, Steve Blank, Andy Rachleff, Michael Seibel, and many more - [How to get your company out of the MQL trap](https://www.yaagneshwaran.com/blog/mql-trap/) (link, yaagneshwaran.com) - [The Case for ‘Developer Experience’](https://future.a16z.com/the-case-for-developer-experience/) (link, future.a16z.com) How are developers supposed to manage and coordinate fast-moving, heterogeneous systems including maintenance & operations — and free themselves to build? Tags: #developers - [Sendgrid's State of the Marketer-Developer Relationship, 2019](https://sendgrid.com/resource/state-of-the-marketer-developer-relationship-in-2019/) (link, sendgrid.com) Unlock free articles, guides, research, videos, and more to help build modern customer engagement for your business. Tags: #developers #devrel - [Flywheels And How To Create Content Communities](https://andyjohns.co/posts/flywheels-and-how-to-create-content-communities) (link, andyjohns.co) Tags: #community #content #must-read - [SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch](https://techcrunch.com/2021/05/11/saas-companies-can-grow-to-20m-arr-by-selling-exclusively-to-developers) (link, techcrunch.com) Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona. Tags: #b2b #developers #growth - [Don't Let Your North Star Metric Deceive You](https://www.reforge.com/blog/north-star-metric-growth) (link, reforge.com) Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply. Tags: #must-read - [Developer Marketing does not exist with Adam Duvander](https://dev.to/slashdatahq/developer-marketing-does-not-exist-with-adam-duvander-oh9) (link, dev.to) Theme of the week: Does developer marketing exist? I know what you are thinking: what kind of a ques... Tags: #developers - [Improving Your SaaS' Free to Paid Conversion Rate](https://www.forgetthefunnel.com/resources/saas-free-to-paid-conversion-rate) (link, forgetthefunnel.com) In this live Q&A, we answered tough questions on how to improve SaaS free-to-paid conversion rates, including how to address churn, how to manage internal expectations, and how to measure success. Create your free Forget The Funnel membership today to join our next live Q&A. Tags: #b2b - [11 Channels that consistently work](https://www.indiehackers.com/post/11-marketing-channels-that-consistently-work-for-founders-8992a89a03) (link, indiehackers.com) I've analyzed all 497 founder interviews on Indie Hackers and uncovered the marketing channels that worked consistently for founders. After I finished m... - [Swag for Devs](https://github.com/swapagarwal/swag-for-dev) (link, github.com) 😎 swag opportunities for developers. Contribute to swapagarwal/swag-for-dev development by creating an account on GitHub. Tags: #must-read - [Growth vs Profitability](https://www.zacksiri.com/growth-vs-profitability/) (link, zacksiri.com) Creator of Memovee.com, and building the next gen Digital Assistant Framework Tags: #growth - [Enterprise is sexy, but B2D is sexier](https://news.ycombinator.com/item?id=4829229) (link, news.ycombinator.com) Tags: #developers - [X with Y](https://xwithy.com/) (link, xwithy.com) A marketplace for developer content Tags: #content #developers - [SaaS Renewal Best Practices](https://www.process.st/saas-renewal-best-practices/) (link, process.st) Every 28 days, a lovely Hermes delivery-person brings a crate of the world's finest craft beer to my house. But if it were up to me, I wouldn't receive these beer boxes at all. In early 2020, I tried to unsubscribe from \[REDACTED\] , a monthly beer subscription company , as I felt it was Tags: #b2b - [List of Dev-centric newsletters curated by language by zudochkin](https://github.com/zudochkin/awesome-newsletters) (link, github.com) A list of amazing Newsletters. Contribute to zudochkin/awesome-newsletters development by creating an account on GitHub. Tags: #email - [Hyper-growth is great, but don’t die while trying](https://medium.com/point-nine-news/hyper-growth-is-great-but-dont-die-while-trying-3b5125a79135) (link, medium.com) Tags: #growth - [Systems Thinking 101](https://www.kevin-indig.com/growth-memo/systems-thinking-101/) (link, kevin-indig.com) - [140+ Dev-centric newsletters curated by Jack Bridger](https://bitreach.notion.site/Developer-Newsletters-1320315a0f314e76b2016b39359cb560) (link, bitreach.notion.site) A list of 140 developer newsletters, with information on how to sponsor them. Tags: #email - [How to Master Product Virality](https://productled.com/blog/product-virality/) (link, productled.com) Learn how to design viral product loops - explore network effects, referral programs & real examples from Figma, Loom, TikTok, and more. - [Github20K by Nevo from Novu](https://www.github20k.com/) (link, github20k.com) home - [Newslepear by Kuba](https://newslepear.beehiiv.com/) (link, newslepear.beehiiv.com) Developer marketing insights and something about pears every week - [The Product Strategy Stack](https://www.reforge.com/blog/the-product-strategy-stack) (link, reforge.com) Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply. - [DevTools Brew by Morgan Perry](https://morganperry.substack.com/) (link, morganperry.substack.com) Every week I uncover the stories, strategies, and insights behind the most successful devtool companies. Click to read DevTools Brew, by Morgan Perry, a Substack publication with thousands of subscribers. - [How marketing sneakily affects our decision-making](https://memod.com/MrBusiness/how-does-marketing-affect-our-decision-making-629) (link, memod.com) The most effective forms of marketing influence unconscious behavior. And the most powerful... • 2 mins read - [DevFirst By Francesca Krihely](https://devfirst.substack.com/) (link, devfirst.substack.com) Building Developer-first products that drive powerful go-to-market motions. Click to read DevFirst, a Substack publication with hundreds of subscribers. - [The SaaS Metrics That Matter](https://sacks.substack.com/p/the-saas-metrics-that-matter) (link, sacks.substack.com) Plus now you can easily generate them using our secret sauce SaaSGrid. Tags: #b2b - [Colby Fayock](https://www.colbyfayock.com/newsletter/) (link, colbyfayock.com) Read more about Newsletter - [Introducing enterprise sales to a product-led growth organization](https://www.bvp.com/atlas/introducing-enterprise-sales-to-a-product-led-growth-organization) (link, bvp.com) Layering on enterprise sales to a bottoms-up motion can be a breakthrough, or it can be a dangerous pitfall if not implemented well—these six lessons are proven best practices to launch an enterprise go-to-market engine in a PLG company. Tags: #growth - [Scott Spence](https://scottspence.com/newsletter/) (link, scottspence.com) Occasional first-hand notes from Scott Spence about coding agents, MCP tools, production AI systems, SvelteKit, and open-source developer tooling. Showing the newest 200. The rest are at https://my.savepad.app/@gunnyganatra/ronaks-savepad