# B2B Marketing

128 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/b2b-marketing

## Saves

- [Persistence and predictability of SaaS growth](https://medium.com/point-nine-news/persistence-and-predictability-of-saas-growth-bd7b90ee20d3) (link, medium.com)
  A few years ago, Rory O’Driscoll of Scale Venture Partners, an early investor in Box, DocuSign, ExactTarget, and many other large…
  Tags: #b2b #growth
- [How to calculate and implement value-based pricing](https://paddle.com/blog/how-to-calculate-implement-value-based-pricing/) (link, paddle.com)
  Tags: #pricing
- [6 Questions To Ask Before Adopting Usage-Based Pricing](https://adilaijaz.medium.com/6-questions-to-ask-before-adopting-usage-based-pricing-77bf2a669309) (link, adilaijaz.medium.com)
  Usage-based pricing (aka consumption-based pricing) is a popular pricing strategy, especially among developer-focused startups. Amazon AWS…
  Tags: #pricing
- [How to Tackle SaaS Homepage Design for Your B2B SaaS Company](https://www.poweredbysearch.com/blog/b2b-saas-homepage-design/) (link, poweredbysearch.com)
  See examples and learn first principles of effective B2B SaaS homepage design.
  Tags: #b2b
- [Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)](https://nicolascole77.medium.com/your-pricing-should-be-free-or-ultra-expensive-and-what-to-do-if-its-stuck-in-the-middle-126d2248a674) (link, nicolascole77.medium.com)
  In a world where companies try to nickel and dime each other to death, “price” almost always becomes a race to the sides.
  Tags: #pricing
- [Best SaaS Company Blogs](https://twitter.com/dr/status/1370002350614618116) (link, twitter.com)
  What are the best blogs by SaaS companies (or similar)? Looking for some brilliant inspiration.
  Tags: #b2b #thread
- [The SaaS Board Meeting](https://twitter.com/DavidSacks/status/1367532639247163392) (link, twitter.com)
  New post: The SaaS Board Meeting An agenda and board deck template for SaaS startups. https://t.co/q6g3UFrspb
  Tags: #b2b #thread
- [Top Marketers in SaaS](https://twitter.com/coreyhainesco/status/1304794143063826432) (link, twitter.com)
  Top marketers in SaaS? 👇
  Tags: #b2b #thread
- [Trendjacking Without the Cringe](https://sparktoro.com/blog/trendjacking-without-the-cringe/) (link, sparktoro.com)
  Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will
- [Taking Your Customer’s Side Is The Most Underrated Growth Hack](https://entrepreneurshandbook.co/taking-your-customers-side-is-the-most-underrated-growth-hack-6e216516e9f) (link, entrepreneurshandbook.co)
  Tags: #growth
- [High Output Marketing](https://www.positivehuman.co/articles/high-output-marketing) (link, positivehuman.co)
  Articles on lifecycle marketing, SaaS growth, and email strategy for $1M–$10M ARR companies.
- [Exponential Growth Isn’t Cool. Combinatorial Explosion Is](https://www.torbair.com/blog/2015/12/26/4mvxoio4tc8j28reqsbz449tlab4ss) (link, torbair.com)
  So much of the tech industry is obsessed with exponential growth. Anything linear is dying, or has been dead for years. Moore’s Law had transistor density doubling every two years. Available bandwidth is increasing exponentially - perhaps 50% annually. Every digital product needs viral exponential
  Tags: #growth
- [Product Driven Vs. Customer Driven](https://www.ribbonfarm.com/2014/04/24/product-driven-versus-customer-driven/) (link, ribbonfarm.com)
  I have lost track of the number of times I've had conversations about product-driven versus customer-driven businesses in recent years. It's a distinction that…
- [What is Hypergrowth?](https://www.drift.com/blog/what-is-hypergrowth/) (link, drift.com)
  Tags: #growth
- [How to accelerate growth in 2022](https://kylepoyar.substack.com/p/how-to-accelerate-growth-in-2022) (link, kylepoyar.substack.com)
  Six areas to consider for your year-end planning
  Tags: #growth
- [Marketing is Everything](https://hbr.org/1991/01/marketing-is-everything) (link, hbr.org)
  The 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a “do more” marketing that simply turns up the volume on the sal
- [The Best Way to Set Marketing Priorities and Smash Your Goals](https://coschedule.com/blog/marketing-priorities) (link, coschedule.com)
  Learn how to set project priorities with a free template and complete guide to walk you through the entire process.
- [When and How to Take Big Swings](https://www.reforge.com/blog/taking-big-swings) (link, reforge.com)
  Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.
- [Scaling to $100 Million - The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond)](https://www.bvp.com/atlas/scaling-to-100-million) (link, bvp.com)
  The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond).
  Tags: #growth
- [Six rules of hiring for growth](https://www.lennysnewsletter.com/p/hiring-growth) (link, lennysnewsletter.com)
  How to hire and build your growth team—guest post by Elena Verna
  Tags: #growth #must-read #team
- [Product-led Growth Companies: A Framework for Prioritization](https://productled.com/blog/plg-framework-for-success/) (link, productled.com)
  Discover a product-led growth framework for your SaaS companies. Learn how to prioritize activation and scale to drive profitable growth.
  Tags: #growth
- [Where Freemium Thrives and Dies](https://productled.com/freemium-business-model/) (link, productled.com)
  With the rise of PLG, companies are launching a freemium business model canvas. We debunk where your free plan will thrive or flop.
- [What’s A High Performance Organization?](https://rob-bier.medium.com/whats-a-high-performance-organization-eb0dd664af4d) (link, rob-bier.medium.com)
- [Why premature scaling fails: The Traction Treadmill](https://andrewchen.com/traction-treadmill/) (link, andrewchen.com)
- [The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel](https://www.convertflow.com/blog/conversion-marketing) (link, convertflow.com)
  The traditional sales funnel is too rigid. Learn how to capture more leads and revenue with a more fluid conversion marketing funnel instead.
  Tags: #must-read
- [The GACC Marketing Brief: The best framework we’ve created](https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best) (link, mkt1.substack.com)
  I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution.
  Tags: #must-read
- [Product-Led Growth’s Failure](https://every.to/napkin-math/product-led-growth-s-failure) (link, every.to)
  How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway
  Tags: #growth
- [The 6 Patterns Of Uncommonly Successful Teams](https://www.nfx.com/post/patterns-of-uncommonly-successful-teams/) (link, nfx.com)
  High-leverage learning mapping out the shared strengths of Similarweb & Global-e, to uncover patterns that might drive the next startup’s success — maybe your own.
  Tags: #must-read #team
- [3 Unusual Drivers of Early-Stage Growth](https://openviewpartners.com/blog/drivers-early-stage-growth/) (link, openviewpartners.com)
  Tags: #growth
- [How to Measure “Hard-to-Measure” Marketing Channels](https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels) (link, sparktoro.com)
  I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types
- [How People Discover New Products](https://www.lennysnewsletter.com/p/how-people-discover-new-products) (link, lennysnewsletter.com)
  The seven places we learn about new stuff
  Tags: #must-read
- [Why Your Marketing Strategy Needs a Conversion Funnel](https://unbounce.com/campaign-strategy/conversion-funnel/) (link, unbounce.com)
  Learn what a conversion funnel is and how to optimize yours so you can turn visitors into shoppers.
- [Designing for Buying: How to Break Through the Ceiling in Product-Led Growth](https://sarahguo.com/blog/designing-for-buying) (link, sarahguo.com)
  Tags: #growth
- [The three types of “good” onboarding friction](https://www.productled.org/blog/three-types-good-onboarding-friction) (link, productled.org)
  Improve the user onboarding experience with this three-step formula to identify the good friction that will reduce your product's time-to-value.
  Tags: #onboarding
- [Do Your Marketing Metrics Show You the Full Picture?](https://hbr.org/2022/04/do-your-marketing-metrics-show-you-the-full-picture) (link, hbr.org)
  To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the role of marketing programs in driving sales and satisfaction, the value of the brand and capabilities, and the impact of mark
- [International Growth is no longer optional for SaaS Companies](https://openviewpartners.com/blog/international-growth-saas/) (link, openviewpartners.com)
  Tags: #b2b #growth
- [How Amazon Built It's Growth Ecosystem](https://growthhackers.com/growth-studies/how-amazon-built-its-growth-ecosystem) (link, growthhackers.com)
  Explore how Amazon leveraged growth hacking strategies to become the world's largest online retailer. Our growth study analyzes their tactics and provides key takeaways for your own business.
  Tags: #growth
- [How to use FOMO to Increase Conversions](https://www.smashingmagazine.com/2019/11/fomo-increase-conversions/) (link, smashingmagazine.com)
  You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? It’s possible to do and in this article, Suzanna Scacca w
- [The 4 Types of Defensibility](https://www.nfx.com/post/the-four-types-of-defensibility/) (link, nfx.com)
  This is the story of Amazon vs. eBay, and why not all defensibilities are created equal.
- [Is it time to ditch the old SaaS metrics?](https://kylepoyar.substack.com/p/plg-saas-metrics) (link, kylepoyar.substack.com)
  How to manage a SaaS company in the era of Product Led Growth
  Tags: #b2b
- [SaaS Churn and Short-Term Customers: The Contrarian View](https://sparktoro.com/blog/saas-churn-and-short-term-customers-the-contrarian-view/) (link, sparktoro.com)
  Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so
  Tags: #b2b #must-read
- [How to know if you've got product-market fit](https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket) (link, lennysnewsletter.com)
  Insights from Marc Andreessen, Elad Gil, Steve Blank, Andy Rachleff, Michael Seibel, and many more
- [How to get your company out of the MQL trap](https://www.yaagneshwaran.com/blog/mql-trap/) (link, yaagneshwaran.com)
- [Flywheels And How To Create Content Communities](https://andyjohns.co/posts/flywheels-and-how-to-create-content-communities) (link, andyjohns.co)
  Tags: #community #content #must-read
- [SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch](https://techcrunch.com/2021/05/11/saas-companies-can-grow-to-20m-arr-by-selling-exclusively-to-developers) (link, techcrunch.com)
  Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona.
  Tags: #b2b #developers #growth
- [Don't Let Your North Star Metric Deceive You](https://www.reforge.com/blog/north-star-metric-growth) (link, reforge.com)
  Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.
  Tags: #must-read
- [Improving Your SaaS' Free to Paid Conversion Rate](https://www.forgetthefunnel.com/resources/saas-free-to-paid-conversion-rate) (link, forgetthefunnel.com)
  In this live Q&A, we answered tough questions on how to improve SaaS free-to-paid conversion rates, including how to address churn, how to manage internal expectations, and how to measure success. Create your free Forget The Funnel membership today to join our next live Q&A.
  Tags: #b2b
- [11 Channels that consistently work](https://www.indiehackers.com/post/11-marketing-channels-that-consistently-work-for-founders-8992a89a03) (link, indiehackers.com)
  I've analyzed all 497 founder interviews on Indie Hackers and uncovered the marketing channels that worked consistently for founders. After I finished m...
- [Growth vs Profitability](https://www.zacksiri.com/growth-vs-profitability/) (link, zacksiri.com)
  Creator of Memovee.com, and building the next gen Digital Assistant Framework
  Tags: #growth
- [SaaS Renewal Best Practices](https://www.process.st/saas-renewal-best-practices/) (link, process.st)
  Every 28 days, a lovely Hermes delivery-person brings a crate of the world's finest craft beer to my house. But if it were up to me, I wouldn't receive these beer boxes at all. In early 2020, I tried to unsubscribe from \[REDACTED\] , a monthly beer subscription company , as I felt it was
  Tags: #b2b
- [Hyper-growth is great, but don’t die while trying](https://medium.com/point-nine-news/hyper-growth-is-great-but-dont-die-while-trying-3b5125a79135) (link, medium.com)
  Tags: #growth
- [Systems Thinking 101](https://www.kevin-indig.com/growth-memo/systems-thinking-101/) (link, kevin-indig.com)
- [How to Master Product Virality](https://productled.com/blog/product-virality/) (link, productled.com)
  Learn how to design viral product loops - explore network effects, referral programs & real examples from Figma, Loom, TikTok, and more.
- [The Product Strategy Stack](https://www.reforge.com/blog/the-product-strategy-stack) (link, reforge.com)
  Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.
- [How marketing sneakily affects our decision-making](https://memod.com/MrBusiness/how-does-marketing-affect-our-decision-making-629) (link, memod.com)
  The most effective forms of marketing influence unconscious behavior. And the most powerful... • 2 mins read
- [The SaaS Metrics That Matter](https://sacks.substack.com/p/the-saas-metrics-that-matter) (link, sacks.substack.com)
  Plus now you can easily generate them using our secret sauce SaaSGrid.
  Tags: #b2b
- [Introducing enterprise sales to a product-led growth organization](https://www.bvp.com/atlas/introducing-enterprise-sales-to-a-product-led-growth-organization) (link, bvp.com)
  Layering on enterprise sales to a bottoms-up motion can be a breakthrough, or it can be a dangerous pitfall if not implemented well—these six lessons are proven best practices to launch an enterprise go-to-market engine in a PLG company.
  Tags: #growth
- [The Elephant in the room: The myth of exponential hypergrowth](https://longform.asmartbear.com/docs/exponential-growth/) (link, longform.asmartbear.com)
  Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.
  Tags: #growth
- [Metrics to focus on before and after product/market fit. How to better understand your product at different stages?](https://gopractice.io/product/metrics-to-focus-on-before-and-after-product-market-fit-how-to-better-understand-your-product-at-different-stages/) (link, gopractice.io)
  Learn the key metrics and approaches to focus on before and after achieving product/market fit to understand your product at different stages.
- [How to Run a Growth Experiment - Learn the 4 Steps](https://mannhowie.com/growth-experiment) (link, mannhowie.com)
  4 steps to a successful growth experiment: 1) Hypothesis; 2) Trigger; 3) Action; 4) Measure. Practical example for how teams can run growth experiments quickly and cheaply.
  Tags: #growth
- [This marketing strategy actually made me happier](https://www.indiehackers.com/post/this-marketing-strategy-actually-made-me-happier-320c36a798) (link, indiehackers.com)
  Like many of us in the Indie Hackers community, marketing is not an activity that I inherently enjoy. I much prefer \*building\* something cool rather tha...
- [Growth as a Mindset](https://debliu.substack.com/p/growth-as-a-mindset) (link, debliu.substack.com)
  Twelve Principles Used to Grow Facebook Marketplace that Every Product Can Use
  Tags: #growth
- [25 Growth Strategies](https://mashable.com/2017/11/07/influencer-markting-tips-tricks-25-most-influential/) (link, mashable.com)
  Learn from the best.
  Tags: #growth
- [Growth Marketing Summit: Marketing with Speed and Data](https://valchanova.me/growth-marketing-summit) (link, valchanova.me)
  I've never written an "event diary" from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a
  Tags: #growth
- [The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques from 7 Tech Startups](https://totempool.com/blog/growth-strategy/) (link, totempool.com)
  Tags: #growth
- [Difference between SLG, MLG, and PLG](https://blog.close.com/product-led-sales-led-marketing-led/) (link, blog.close.com)
  Discover how product-led growth (PLG) reshapes SaaS strategies, enhancing user engagement and cutting costs.
- [SaaS Growth Strategy — Step-by-Step Worksheet](https://medium.com/@StartupBusinesstips/saas-growth-strategy-guide-8bc6cd82f048) (link, medium.com)
  Hey everyone,
  Tags: #b2b #growth
- [Why You Don’t Need to be “Enterprise-Ready” or “Scalable” as Yet and Other Notes on Crafting B2B Software with Contenda’s Founder, Lilly Chen](https://www.gorelay.co/t/why-you-don-t-need-to-be-enterprise-ready-or-scalable-as-yet-and-other-notes-on-crafting-b2b-software-with-contenda-s-founder-lilly-chen/743) (link, gorelay.co)
  Fretting over scaling issues too soon, often means laboriously imagining and lugging product freight from the future. It’s believing that the faint, distorted, mostly unreachable calls of possible features and overnight adoption fears matter more than the asks of the present roadmap. In the followin
  Tags: #b2b
- [How to Build a Product-Led Growth Strategy](https://productled.com/blog/product-led-growth-strategy-playbook/) (link, productled.com)
  Follow our step‑by‑step PLG Strategy Playbook - covering self‑serve models, onboarding, value metrics & viral loops to drive product‑led growth.
  Tags: #growth
- [A Founder's Guide to Community](https://www.lennysnewsletter.com/p/building-community) (link, lennysnewsletter.com)
  When to invest in community, how to get started, setting goals, crafting a strategy, hiring, scaling, and much more—guest post by David Spinks
  Tags: #community
- [How to Create a Product Content Strategy](https://www.departmentofproduct.com/blog/how-to-create-a-product-content-strategy/) (link, departmentofproduct.com)
  Why UX content writers are the unsung heroes of the modern product team and what you can do about it
  Tags: #content #must-read
- [You Can't Buy Integration](https://martinfowler.com/articles/cant-buy-integration.html) (link, martinfowler.com)
  The usual build-versus-buy rules for applications don't apply to integration
- [Crash Course in Marketing Goal Setting](https://mkt1.substack.com/p/goals) (link, mkt1.substack.com)
  Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups.
  Tags: #must-read
- [Product-Led Growth Tech Stack: 199 SaaS tools for growth](https://productled.com/blog/product-led-growth-tech-stack/) (link, productled.com)
  Explore the essential product-led growth tools - from onboarding and analytics to ops and project management - used by high-growth SaaS teams to scale effectively.
  Tags: #b2b #growth
- [The Buyer Intent Playbook: How Marketers Can Utilize Intent Data](https://learn.g2.com/buyer-intent-playbook-marketing) (link, learn.g2.com)
  Even great products can't sell themselves. Learn to drive demand gen, craft personalized campaigns, and encourage customer loyalty with G2 Buyer Intent.
- [Selling to the Enterprise: Crafting Product Narratives](https://staysaasy.com/product/2021/08/29/narratives-in-enterprise-saas.html) (link, staysaasy.com)
  As a product leader, you can accelerate your company's sales growth by steering development in ways that reinforce the central narrative of your product. There are four common narratives that drive a buyer's decision to open up their wallet. Let's go through each, explain what they are, and discuss 
  Tags: #must-read
- [Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market](https://future.a16z.com/community-%E2%89%A0-marketing-why-we-need-go-to-community-not-just-go-to-market/) (link, future.a16z.com)
  Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans
  Tags: #community #must-read
- [Yes, you can pivot to Product Led Growth](https://kylepoyar.substack.com/p/yes-you-can-pivot-to-product-led) (link, kylepoyar.substack.com)
  I'll show you the receipts
  Tags: #growth #must-read
- [Online communities at every stage of the startup journey](https://gummysearch.com/insights/online-communities/) (link, gummysearch.com)
  Product makers can tap into online communities in 5 ways to advance their business.
  Tags: #community
- [Relationship First Management](https://worklifenotes.com/2021/06/09/relationship-first-management/) (link, worklifenotes.com)
  Below are few principles that summarize my today's prospective on management and role of relationships:
  Tags: #team
- [A Guide to B2B SaaS Product Onboarding](https://arrows.to/resources/onboarding-101/) (link, arrows.to)
  Tags: #b2b #must-read #onboarding
- [Community-Led Growth: The Product-Led Growth Expansion Pack](https://corinneriley.medium.com/community-led-growth-the-product-led-growth-expansion-pack-b474ab9a7940) (link, corinneriley.medium.com)
  The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find…
  Tags: #community #growth #must-read
- [The Right Way to do a Competitor Analysis for a New Product Category](https://arunsureshwrites.medium.com/the-right-way-to-do-a-competitor-analysis-for-a-new-product-category-cca37f289474) (link, arunsureshwrites.medium.com)
  A guide for startup founders to do an objective & value based competitor analysis
- [Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade](https://hunterwalk.medium.com/coming-for-the-content-staying-for-the-community-started-with-video-games-or-maybe-religion-5083f3773a2) (link, hunterwalk.medium.com)
  Watching a half dozen French Resistance soldiers standing around debating whether Taco Bell is “authentic” teaches you some things. First…
  Tags: #community #content
- [Getting better at Community Building, one habit at a time](https://rosie.land/posts/getting-better-at-community-building-one-tiny-habit-at-a-time) (link, rosie.land)
  Writing on community building from Rosieland.
  Tags: #community #must-read
- [Ways to think about customer onboarding](https://www.intercom.com/blog/videos/ways-to-think-about-customer-onboarding/) (link, intercom.com)
  The stakes have changed when it comes to onboarding users. It's about using context, time, and behavior as much as you can to help users achieve success.
  Tags: #onboarding
- [Community First, Product Second](https://www.producthunt.com/stories/community-first-product-second) (link, producthunt.com)
  Maker Grant recipient Sharath Kuruganty is a community builder in the fullest sense. He told us why he believes community is so important.
  Tags: #community
- [How to build a successful Go To Market Strategy](https://www.process.st/go-to-market-strategy/) (link, process.st)
  A go-to-market (GTM) strategy is the way in which a company brings a product or service to market. No matter how good your idea is, you need a go-to-market strategy. Why? Because statistically speaking, your business is more likely to fail than succeed. In fact, if you’re a startup, your chance of f
- [How to get the first 1000 Github stars for an Open Source project by GetLago](https://github.com/getlago/lago/wiki/The-777%E2%80%90point-Hacker-News-hit-that-got-us-000-star) (link, github.com)
  Open Source Metering and Usage Based Billing API ⭐️ Consumption tracking, Subscription management, Pricing iterations, Payment orchestration & Revenue analytics - getlago/lago
  Tags: #open-source
- [What is Product Marketing?](https://setapp.com/business/what-is-product-marketing) (link, setapp.com)
  Setapp is a large collection of powerful Mac apps available by subscription.
- [How Novu grew to 20k GitHub stars](https://www.crowd.dev/post/how-to-grow-a-github-project-to-20k-stars-with-nevo-david-novu) (link, crowd.dev)
  LFX Community Data Platform (CDP). Contribute to linuxfoundation/crowd.dev development by creating an account on GitHub.
- [Product Marketing Reading List](https://productmarketingalliance.com/your-definitive-product-marketing-reading-list/) (link, productmarketingalliance.com)
  A reading list of PMM books by the PMA
- [How we launch at Supabase](https://supabase.com/blog/supabase-how-we-launch) (link, supabase.com)
  The history and methodology of Supabase Launch Week.
  Tags: #launch
- [Inside Jasper's explosive growth through PLG and community](https://kylepoyar.substack.com/p/your-guide-to-ai-and-plg) (link, kylepoyar.substack.com)
  Inside Jasper's explosive growth through PLG and community
  Tags: #community #growth
- [How Notion Grows](https://uxplanet.org/how-notion-grows-5cf152e81e46) (link, uxplanet.org)
  What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup.
- [Content(ful) is King](https://www.topofthelyne.co/p/contentful-is-king) (link, topofthelyne.co)
  Tags: #content
- [From Open-Source to Enterprise: How Vercel Built a Product-Led Motion on top of NextJS](https://www.decibel.vc/content/from-open-source-to-enterprise-how-vercel-built-a-product-led-motion) (link, decibel.vc)
  How to create and scale your monetization when you have a vastly popular open-source project while staying authentic to your developers-first roots. Kevin Van Gundy, CRO at Vercel, shares Product-led growth tips from NextJS and Vercel.
  Tags: #open-source
- [How Segment Scaled - from 300% to 40% to 100% YoY Growth](https://twitter.com/reinpk/status/1485608412683509764) (link, twitter.com)
  In the early days of Segment, right after we crossed $10m ARR our growth decelerated 8x from 300% yoy to 40% yoy in 6 months. What the hell happened? How did we reaccelerate back to 100% yoy? A thread 1/18
  Tags: #growth #thread
- [Stripe's model of product-led, developer-centric growth.](https://lethain.com/stripe-product-led-developer-centric-growth/) (link, lethain.com)
  Recently, I got an email from someone asking about Stripe’s approach to product-led, developer-centric growth. If you really want a unique insight into Stripe, you’re undoubtedly better off reading Stripe’s 2021 update, but here are my general notes on Stripe as a microcosm of prod
  Tags: #developers #growth
- [How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson](https://tomtunguz.com/claire-hughes-johnson-notes/) (link, tomtunguz.com)
  Learn scaling insights from Stripe's former COO Claire Hughes Johnson on manager guides, goal frameworks, and aligning fast-growing startups for success.
- [How Microsoft crushed Slack](https://www.platformer.news/p/how-microsoft-crushed-slack) (link, platformer.news)
  And why the era of worker-centered work tools may be over
- [From PPC to IPO: How Snowflake Did It](https://foundationinc.co/lab/snowflake-ipo) (link, foundationinc.co)
  Snowflake might not be a household consumer brand. So how did they snow all over Wall Street in their IPO? Read it all and find out here.
  Tags: #ads
- [A lesson from a DTC marketer to a B2B marketer](https://michaellorenzos.com/p/a-lesson-from-a-dtc-marketer-to-a) (link, michaellorenzos.com)
  As you might know, I made the jump from Ecommerce to B2B Fintech back in March.
  Tags: #b2b
- [SaaS content marketing: The ultimate (but simple) guide](https://www.marketermilk.com/blog/saas-content-marketing) (link, marketermilk.com)
  SaaS content marketing is a powerful growth lever in 2025. Learn how to create a SaaS content marketing strategy to stand out from your competitors.
  Tags: #b2b #content
- [How Shopify Grows](https://www.howtheygrow.co/p/how-shopify-grows) (link, howtheygrow.co)
  Lessons on starting and scaling a B2B product from Shopify's $44b business-building platform.
- [How Apple Mastered a 100-Year-Old Strategy Used to Sell Beer](https://bettermarketing.pub/how-apple-mastered-a-100-year-old-strategy-used-to-sell-beer-36b7d1360ed8) (link, bettermarketing.pub)
- [Amazon’s Guide To Marketing Psychology](https://bettermarketing.pub/amazons-guide-to-marketing-psychology-75b68223551) (link, bettermarketing.pub)
- [Your guide to PLG + enterprise - Inside Similarweb’s $190M growth engine and how PLG unlocks Enterprise customers](https://kylepoyar.substack.com/p/your-guide-to-plg-enterprise) (link, kylepoyar.substack.com)
  Inside Similarweb’s $190M growth engine and how PLG unlocks Enterprise customers
  Tags: #growth
- [Starting from zero](https://productlessons.substack.com/p/starting-from-zero) (link, productlessons.substack.com)
  Lessons from Airbnb, Reddit, DoorDash, Google
- [What is Product-Led Growth? The case of EasyBON](https://medium.com/@cesar_miguel/what-is-product-led-growth-the-case-of-easybon-2b080e1ee8b7) (link, medium.com)
  Tags: #growth
- [“Traction Tactics” Behind Square, PayPal, Waze, Twilio & More](https://www.nfx.com/post/traction-tactics/) (link, nfx.com)
  The early insights behind 9 breakthrough companies — and what tactics drove their traction.
  Tags: #must-read
- [IKEA x India — A Research Case Study](https://bootcamp.uxdesign.cc/ikea-x-india-a-research-case-study-c73ac608c08b) (link, bootcamp.uxdesign.cc)
- [How the MVPs of the billion dollar businesses got their first 1,000 customers](https://startupwin.kelsus.com/p/9-ways-to-gauge-market-demand-for?s=r) (link, startupwin.kelsus.com)
  And what happens when you skip that step
- [B2B developer marketing? It’s complicated](https://martechtoday.com/b2b-developer-marketing-complicated-205934) (link, martechtoday.com)
  Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.
  Tags: #b2b #developers
- [How Ikea tweaked its products to woo India's shoppers](https://www.bbc.com/news/world-asia-india-60256867) (link, bbc.com)
  The Swedish retail giant is slowly adapting to one of the world's most complex furniture markets.
- [When Multi-level Marketing Met GenZ](https://www.theatlantic.com/technology/archive/2021/11/breakaway-movement-gen-z-multilevel-marketing/620592/) (link, theatlantic.com)
  Amelia Whelan used social media as an accelerant for her sales community. Then things blew up.
- [How Segment grew to a 1Billion business](https://growthhackers.com/growth-studies/segment-revolutionizing-customer-experience-with-data) (link, growthhackers.com)
  GrowthHackers has developed a tool to help teams stick to an experimentation process, test new ideas and centralize learnings across multiple squads and teams. Aside from software, you will find the largest community about business growth on the web, online courses, and events to learn more about th
- [You can't win - How Freshworks rewrote the traditional SaaS growth playbook](https://kylepoyar.substack.com/p/you-cant-win) (link, kylepoyar.substack.com)
  How Freshworks rewrote the traditional SaaS growth playbook
  Tags: #b2b #growth
- [How Monday.com Scaled to $5.7B in Market Cap](https://twitter.com/thecoolestcool/status/1502139246827683841) (link, twitter.com)
  If you’re a SaaS marketer: You should study Monday dot com. The SEO, brand & growth strategies they used achieve a $5.7B market cap and reach 152k customers is so impressive. It's a masterclass really. Here's a few things you can learn from them 🧵
  Tags: #thread
- [Grubhub's link building strategy](https://marketingexamples.com/seo/grubhub-link-building) (link, marketingexamples.com)
  How Grubhub's local link building strategy saw them generate 50% more organic traffic than their competitors in the online food delivery market
- [How Airtable’s Long Tail SEO Strategy Is Helping Build Their Moat](https://foundationinc.co/lab/long-tail-seo-strategy/) (link, foundationinc.co)
  Airtable's SEO strategy is one of the most impressive long tail SEO efforts in recent history.
  Tags: #must-read #seo
- [How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year](http://www.frac.tl/work/content-marketing-case-studies/porch/) (link, frac.tl)
  Discover how Fractl secured 931 unique domain links for Porch.com, boosting their online presence and authority through strategic digital PR and SEO.
- [How Burger King Used FIFA 20 To Turn a Tiny Soccer Team Into Superstars](https://bettermarketing.pub/how-burger-king-used-fifa-20-to-turn-a-tiny-soccer-team-into-superstars-6b97cef4fc8e) (link, bettermarketing.pub)
  Tags: #team
- [How Notion Built A $2B SaaS Startup Through Community & Templates](https://foundationinc.co/lab/notion-strategy) (link, foundationinc.co)
  Breaking down the strategies Notion used to build a $2B company, grow to 1M users, pull in 20M+ monthly visits, and hit 40,000 referring domains.
  Tags: #b2b #community
- [The SEO-driven user acquisition behind Zapier's growth to $35M ARR](https://www.reforge.com/brief/the-seo-driven-user-acquisition-behind-zapier-s-growth-to-35m-arr#mRAkHHpXXWEKLo3aqVW-MQ) (link, reforge.com)
  RYAN BERG, growth marketing consultant, shares the SEO and user acquisition strategies Zapier used to generate 7.3 million visitors per month. Key Quote “Rather than trying to pitch users on the value of integrating tools, Zapier realized early on that people were already looking for specific integr
  Tags: #growth #seo
- [Duolingo, The antithesis to the bazaar](https://nibnalin.me/dust-nib/duolingo-the-antithesis-to-the-bazaar.html) (link, nibnalin.me)
  Deep dive on Duolingo
- [WhatsApp, The Anti-Marketing Growth Phenomenon](https://community.growthhackers.com/posts/whatsapp-the-anti-marketing-growth-phenomenon) (link, community.growthhackers.com)
  Join founders, heads of growth, marketers, product managers, and innovators who want to share experiences and collaborate for business growth and career development
  Tags: #growth
- [Four Category Making Case Studies](https://clearpurpose.media/four-category-making-case-studies-1270fee6a53e) (link, clearpurpose.media)