# Developer Marketing 216 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing ## Folders - [Basics (Start Here)](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/basics-start-here.md) - [Internal Handbooks](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/internal-handbooks.md) - [Blogs and Websites](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/blogs-and-websites.md) - [Books](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/books.md) - [Developer Marketing Centric Resources (and some DevRel relevance)](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/developer-marketing-centric-resources-and-some-devrel-relevance.md) - [Docs](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/docs.md) - [Case Studies](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/case-studies.md) - [Community Marketing](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/community-marketing.md) - [Design Inspiration](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/design-inspiration.md) - [Newsletters](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/newsletters.md) - [Others](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/others.md) - [Influencers and Educators](https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/influencers-and-educators.md) ## Saves - [240+ Dev. Content Creators by CrowdDotDev](https://github.com/CrowdDotDev/devcontentcreators) (link, github.com) A directory of 240+ creators that make content for developers. - octolens/devcontentcreators Tags: #content - [Karl L Hughes](https://twitter.com/KarlLHughes) (link, twitter.com) Former CTO. Founder (@draftdev) and acquirer (@podconsultant). Building niche service businesses and sharing what I learn along the way. Tags: #thread - [Adam DuVander](https://twitter.com/adamd) (link, twitter.com) Author of Developer Marketing Does Not Exist. I help dev-focused marketers build a content strategy to reach more developers. Previously @zapier, @sendgrid Tags: #thread - [Sarah Drasner](https://twitter.com/sarah_edo) (link, twitter.com) Opinions my own. Area Tech Lead, AI and Web Ecosystem @chrome, Formerly Sr. Director of Core Infra @google • O'Reilly Author • https://t.co/HhzYWwxqL9 Tags: #thread - [Scott Spence](https://twitter.com/spences10) (link, twitter.com) @SvelteSociety London events organiser. Svelte ambassador. Engineering Lead @XtendOps I just want to make cool content that helps people! Tags: #thread - [Cassie Stewart](https://twitter.com/cassiestewart) (link, twitter.com) 👧👧 Girl mom, Developer Marketing. Family, house plants, chocolate, @cubuffs, and running. Tags: #thread - [Caroline Lewko](https://twitter.com/CarolineLewko) (link, twitter.com) Developer Relations, DevRel, outdoor enthusiast, cat lover, author - https://t.co/Q07cAwq8Lu Tags: #thread - [SWYX](https://twitter.com/swyx) (link, twitter.com) achieve ambition with intentionality, intensity, integrity & insanity. affiliations: - @smol\_ai - @dxtipshq - @cognition - @aidotengineer - @latentspacepod Tags: #thread - [Lauren Lee](https://twitter.com/LoLoCoding) (link, twitter.com) DevRel & DX Leader ✨ Developer experience is strategy. Educate • Empower • Ship Tags: #thread - [Lauren Buchman](https://twitter.com/LaurenJBuchman) (link, twitter.com) I'm not a boy mom, but I have a son. Alum of @Cloudflare, @Google, @Tailscale and @GitHub. Very chalant. Tags: #thread - [John Papa](https://twitter.com/John_Papa) (link, twitter.com) Family, Catholic, Disney, StoryTeller 🎭, technology leader, Siena College grad. DevRel @ MSFT - he/him {@IG \_john.papa} Tags: #thread - [Ashley Smith](https://twitter.com/ashl3ysm1th) (link, twitter.com) Founder @vermilionfund, a pre-seed & seed fund for technical founders creating technical products. Before @GitHub @GitLab @Parseit @twilio Tags: #thread - [Salma](https://twitter.com/whitep4nth3r) (link, twitter.com) Tags: #thread - [John Britton](https://twitter.com/johndbritton) (link, twitter.com) Founder & CEO @Workbrew\_ Developer and Educator. Curious. College escapee. World traveling vagabond. Past: @github @p2pu @mozilla @twilio. Tags: #thread - [Mary Thengvall](https://twitter.com/mary_grace) (link, twitter.com) Director \#DevRel @Camunda🥑 \#DevRelBook author https://t.co/GE5CCm19wQ 📚 @community\_pulse🎙 \#DevRelWeekly📝 @jermops's partner 💗 \#MayaMalle \#LillieRaptor 🐶 Tags: #thread - [Danielle Morrill](https://twitter.com/DanielleMorrill) (link, twitter.com) philosopher making stuff, cofounder/CEO @awhileapp @groupthinkai @ineffablevc \|\| past: @twilio @ycombinator (S12) @mattermark @meltanodata @gitlab Tags: #thread - [Jamie Barton](https://twitter.com/notrab) (link, twitter.com) focuses on GraphQL, shipping out weekly videos on his \[GraphQL WTF\](https://graphql.wtf) channel Tags: #thread - [Colby Fayock](https://twitter.com/colbyfayock?lang=en) (link, twitter.com) focuses on teaching Jamstack and NextJS, and has a weekly newsletter via \[his website\](https://www.colbyfayock.com/) Tags: #email #thread - [Ania Kubow](https://twitter.com/ania_kubow) (link, twitter.com) focuses on APIs, Jamstack, frontend, and GraphQL, with a very popular \[YouTube channel\](https://www.youtube.com/@AniaKubow) Tags: #thread - [Cassidy Williams](https://twitter.com/cassidoo) (link, twitter.com) creates great content on frontend, Jamstack, and developer experience, and pushes out a great \[newsletter\](https://cassidoo.co/newsletter/) Tags: #content #developers #email #thread - [Kent Dodds](https://twitter.com/kentcdodds) (link, twitter.com) focuses on frontend dev, and offers some courses via his \[website\](https://kentcdodds.com/) Tags: #thread - [Sarah Dayan](https://twitter.com/frontstuff_io) (link, twitter.com) focuses on Jamstack, Search, and Developer Experience Tags: #developers #thread - [Hussein Nasser](https://twitter.com/hnasr) (link, twitter.com) focuses on backend development and on his \[YouTube channel\](https://www.youtube.com/c/HusseinNasser-software-engineering/about) Tags: #thread - [Jason Lengstorf](https://twitter.com/jlengstorf) (link, twitter.com) focuses on educational JS content on his \[Learn with Jason\](https://www.learnwithjason.dev/about) show Tags: #content #thread - [Marketing Jobs in Dev Tooling Companies](https://devtooljobs.com/marketing) (link, devtooljobs.com) - [Marketing Jobs in OSS Startups](https://www.ossjobs.dev/?category=Marketing) (link, ossjobs.dev) Discover a curated collection of open source startup jobs in engineering, DevRel, marketing, sales, operations, and more. Explore OSS opportunities - 100% free! Tags: #open-source - [Scaling DevTools](https://podcast.bitreach.io/) (link, podcast.bitreach.io) Interviews with the founders and marketers building great developer tools. Tags: #podcast - [Blogging For Devs](https://bloggingfordevs.com/) (link, bloggingfordevs.com) Learn how to write content that reaches thousands without an existing audience. - [The API Landscape](https://apilandscape.platformable.com/) (link, apilandscape.platformable.com) The API Landscape - [How to Market to Developers with Paid Marketing](https://www.moesif.com/blog/developer-marketing/paid-ads/Best-Practices-for-Paid-Marketing-To-Developers/) (link, moesif.com) How to market to developers efficiently using paid advertising leveraging inbound marketing techniques Tags: #developers - [The Case for ‘Developer Experience’](https://future.a16z.com/the-case-for-developer-experience/) (link, future.a16z.com) How are developers supposed to manage and coordinate fast-moving, heterogeneous systems including maintenance & operations — and free themselves to build? Tags: #developers - [Sendgrid's State of the Marketer-Developer Relationship, 2019](https://sendgrid.com/resource/state-of-the-marketer-developer-relationship-in-2019/) (link, sendgrid.com) Unlock free articles, guides, research, videos, and more to help build modern customer engagement for your business. Tags: #developers #devrel - [SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch](https://techcrunch.com/2021/05/11/saas-companies-can-grow-to-20m-arr-by-selling-exclusively-to-developers) (link, techcrunch.com) Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona. Tags: #b2b #developers #growth - [Developer Marketing does not exist with Adam Duvander](https://dev.to/slashdatahq/developer-marketing-does-not-exist-with-adam-duvander-oh9) (link, dev.to) Theme of the week: Does developer marketing exist? I know what you are thinking: what kind of a ques... Tags: #developers - [Swag for Devs](https://github.com/swapagarwal/swag-for-dev) (link, github.com) 😎 swag opportunities for developers. Contribute to swapagarwal/swag-for-dev development by creating an account on GitHub. Tags: #must-read - [Enterprise is sexy, but B2D is sexier](https://news.ycombinator.com/item?id=4829229) (link, news.ycombinator.com) Tags: #developers - [X with Y](https://xwithy.com/) (link, xwithy.com) A marketplace for developer content Tags: #content #developers - [List of Dev-centric newsletters curated by language by zudochkin](https://github.com/zudochkin/awesome-newsletters) (link, github.com) A list of amazing Newsletters. Contribute to zudochkin/awesome-newsletters development by creating an account on GitHub. Tags: #email - [140+ Dev-centric newsletters curated by Jack Bridger](https://bitreach.notion.site/Developer-Newsletters-1320315a0f314e76b2016b39359cb560) (link, bitreach.notion.site) A list of 140 developer newsletters, with information on how to sponsor them. Tags: #email - [Github20K by Nevo from Novu](https://www.github20k.com/) (link, github20k.com) home - [Newslepear by Kuba](https://newslepear.beehiiv.com/) (link, newslepear.beehiiv.com) Developer marketing insights and something about pears every week - [DevTools Brew by Morgan Perry](https://morganperry.substack.com/) (link, morganperry.substack.com) Every week I uncover the stories, strategies, and insights behind the most successful devtool companies. Click to read DevTools Brew, by Morgan Perry, a Substack publication with thousands of subscribers. - [DevFirst By Francesca Krihely](https://devfirst.substack.com/) (link, devfirst.substack.com) Building Developer-first products that drive powerful go-to-market motions. Click to read DevFirst, a Substack publication with hundreds of subscribers. - [Colby Fayock](https://www.colbyfayock.com/newsletter/) (link, colbyfayock.com) Read more about Newsletter - [Scott Spence](https://scottspence.com/newsletter/) (link, scottspence.com) Occasional first-hand notes from Scott Spence about coding agents, MCP tools, production AI systems, SvelteKit, and open-source developer tooling. - [Glenn Stovall](https://glennstovall.com/) (link, glennstovall.com) Glenn Stovall's personal home page - [Rendezvous with Cassidoo](https://cassidoo.co/newsletter/) (link, cassidoo.co) A weekly newsletter with web development content for everyone, from beginners to pros. - [DevRel Weekly](https://devrelweekly.com/) (link, devrelweekly.com) Tags: #devrel - [daily.dev Digest](https://daily.dev) (link, daily.dev) Community-driven newsletter with the most engaged developer stories, curated by 1M+ developers. \[Sponsor/advertise\](https://business.daily.dev) Tags: #ads #community #developers #email - [Mintlify](https://mintlify.com/) (link, mintlify.com) Self-updating documentation for startups, enterprises, and agents. Tags: #inspiration - [Bytebase](https://www.bytebase.com/) (link, bytebase.com) Database governance platform for schema migration, change review, data fix, and query access across Postgres, MySQL, SQL Server, Oracle, and 20+ engines. Tags: #inspiration - [Neon Postgres Database](https://neon.tech) (link, neon.tech) The backend for apps and agents. Build with Lakebase Postgres, Auth, Functions, Storage, and an AI Gateway: instant, branchable, serverless. Tags: #inspiration - [Clerk](https://go.clerk.com) (link, go.clerk.com) The easiest way to add authentication and user management to your application. Purpose-built for React, Next.js, Remix, and “The Modern Web”. Tags: #inspiration - [Liveblocks](https://liveblocks.io/) (link, liveblocks.io) Liveblocks provides the infrastructure to handle concurrent edits on shared data, so people and AI agents can collaborate without breaking your app. Tags: #inspiration - [Raycast](https://raycast.com/) (link, raycast.com) A collection of powerful productivity tools all within an extendable launcher. Tags: #inspiration - [Railway](https://railway.app/) (link, railway.app) Railway is a full-stack cloud for deploying web apps, servers, databases, and more with automatic scaling, monitoring, and security. Tags: #inspiration - [NeptuneAI](http://neptune.ai/) (link, neptune.ai) Tags: #inspiration - [Frontegg](https://frontegg.com/) (link, frontegg.com) Secure every entry point with Frontegg, the first identity layer for agentic SaaS. Protect APIs and scale with enterprise-grade CIAM. Tags: #inspiration - [Retool](https://retool.com/) (link, retool.com) Build, deploy, and manage internal tools with Retool's unified engine. Connect to any database, API, or LLM. Leverage AI throughout your business. Tags: #inspiration - [Stream](https://getstream.io/) (link, getstream.io) Scalable and fast APIs for building social networks and apps. Activity feeds, chat, and video solutions powered by a global Edge Network. Tags: #inspiration - [GitBook](https://www.gitbook.com/) (link, gitbook.com) GitBook is a knowledge platform that connects your docs, product and users, answers user questions, and identifies knowledge gaps. Docs-as-code support & AI insights included. Tags: #inspiration - [CircleCI](https://circleci.com/) (link, circleci.com) Deliver production-ready software at AI speed. CircleCI helps modern teams validate, test, and ship every change with intelligent automation. Tags: #inspiration - [Readme](https://readme.com/) (link, readme.com) ReadMe helps you create beautiful, interactive API documentation that developers love. Tags: #inspiration - [Fey App](https://www.feyapp.com/) (link, feyapp.com) Fey has joined Wealthsimple. Tags: #inspiration - [Stripe](https://stripe.com) (link, stripe.com) Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models and manage money movement. Tags: #inspiration - [Status](https://status.im/) (link, status.im) Own cryptocurrency and chat privately without surveillance. Combine censorship resistant communications with decentralized finance tools in one secure app. Tags: #inspiration - [Netlify](https://www.netlify.com/) (link, netlify.com) Create with AI or code, deploy instantly on production infrastructure. One platform to build and ship. Tags: #inspiration - [Auth0](https://auth0.com/) (link, auth0.com) Secure users, AI agents, and more with Auth0, an easy-to-implement, scalable, and adaptable authentication and authorization platform. Tags: #inspiration - [Snyk](https://snyk.io/) (link, snyk.io) Every AI-building team faces one question: can you trust what you're shipping? Snyk secures the code AI writes, the agents it runs, and the apps it builds. Get started for free or book a demo. Tags: #inspiration - [Hasura](https://hasura.io/) (link, hasura.io) Hasura delivers accurate, fast, and secure data access for AI and digital experiences. Trusted by data leaders and developers at Fortune 100 companies and high-growth AI and digital natives. Tags: #inspiration - [Bejamas](https://bejamas.io/) (link, bejamas.io) We migrate you off your legacy CMS onto one modern platform your team can run, and run it with you long after launch. Tags: #inspiration - [Linear](https://linear.app/) (link, linear.app) Purpose-built for planning and building products with AI agents. Tags: #inspiration - [Algolia](https://algolia.com/) (link, algolia.com) Tags: #inspiration - [Twilio](https://twilio.com/) (link, twilio.com) Build amazing customer experiences on the Twilio platform with APIs for SMS, RCS, voice, and email, plus conversational AI for smarter engagement, and identity verification for trust. Tags: #inspiration - [Segment](https://segment.com/) (link, segment.com) Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com. Tags: #inspiration - [CodePen](https://codepen.io/) (link, codepen.io) Tags: #inspiration - [TailwindCSS](https://tailwindcss.com/) (link, tailwindcss.com) Tailwind CSS is a utility-first CSS framework for rapidly building modern websites without ever leaving your HTML. Tags: #inspiration - [Rocketseat](https://rocketseat.com.br/) (link, rocketseat.com.br) Aprenda com especialistas, desenvolva competências alinhadas ao mercado digital e evolua por meio de cursos, graduações e soluções para empresas. Tags: #inspiration - [Vercel](https://vercel.com/home) (link, vercel.com) The autonomous stack for every app and agent. Tags: #inspiration - [GitHub](https://github.com/home) (link, github.com) Join the world's most widely adopted, AI-powered developer platform where millions of developers, businesses, and the largest open source community build software that advances humanity. Tags: #inspiration - [Kong](https://konghq.com/) (link, konghq.com) The fabric of modern connectivity. Secure, govern, and scale your API, AI, MCP, and agent gateways with the world’s most trusted platform. Tags: #inspiration - [Prisma](https://www.prisma.io/) (link, prisma.io) Prisma gives TypeScript and Node.js teams Prisma ORM, Prisma Postgres, and Prisma Compute: a type-safe ORM, managed Postgres, and Compute for deploying TypeScript apps, from schema to deployed app. Tags: #inspiration - [Supabase](https://supabase.com/) (link, supabase.com) Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functions, Storage and Vector embeddings. Start for free. Tags: #inspiration - [How to build a developer community: a step-by-step guide‍](https://www.crowd.dev/post/how-to-build-a-developer-community-a-step-by-step-guide-2022) (link, crowd.dev) My guide to building and growing developer communities. Tags: #community #developers - [Online communities at every stage of the startup journey](https://gummysearch.com/insights/online-communities/) (link, gummysearch.com) Product makers can tap into online communities in 5 ways to advance their business. Tags: #community - [Let's Discuss Developer Relations with Colby and Angie](https://www.youtube.com/watch?v=_q_bWATVJTg) (video, youtube.com) by Colby Fayock Tags: #developers #devrel #video - [Community-Led Growth: The Product-Led Growth Expansion Pack](https://corinneriley.medium.com/community-led-growth-the-product-led-growth-expansion-pack-b474ab9a7940) (link, corinneriley.medium.com) The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find… Tags: #community #growth #must-read - [Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade](https://hunterwalk.medium.com/coming-for-the-content-staying-for-the-community-started-with-video-games-or-maybe-religion-5083f3773a2) (link, hunterwalk.medium.com) Watching a half dozen French Resistance soldiers standing around debating whether Taco Bell is “authentic” teaches you some things. First… Tags: #community #content - [Getting better at Community Building, one habit at a time](https://rosie.land/posts/getting-better-at-community-building-one-tiny-habit-at-a-time) (link, rosie.land) Writing on community building from Rosieland. Tags: #community #must-read - [Community First, Product Second](https://www.producthunt.com/stories/community-first-product-second) (link, producthunt.com) Maker Grant recipient Sharath Kuruganty is a community builder in the fullest sense. He told us why he believes community is so important. Tags: #community - [Marketing Framework for Communities](https://twitter.com/gregisenberg/status/1363174620912885761) (link, twitter.com) I built communities that created 83m new customers in 2020 with this marketing framework I'm curious your thoughts A startup marketing manifesto: Tags: #community #thread - [Community Capitalism](https://twitter.com/charlierward/status/1368591361864241157) (link, twitter.com) Loved this article @ricburton. Given me a bunch of ideas. https://t.co/ODTY77Xxlf Tags: #community #thread - [Community-Market Fit: How Do You Know You've Built a Community That People Want?](https://www.commsor.com/post/what-is-community-market-fit) (link, commsor.com) Tags: #community #must-read - [The Orbit Model: A framework for building high gravity communities](https://github.com/orbit-love/orbit-model) (link, github.com) A framework for building high gravity communities 🪐 - orbit-love/orbit-model Tags: #community #must-read - [How to get the first 1000 Github stars for an Open Source project by GetLago](https://github.com/getlago/lago/wiki/The-777%E2%80%90point-Hacker-News-hit-that-got-us-000-star) (link, github.com) Open Source Metering and Usage Based Billing API ⭐️ Consumption tracking, Subscription management, Pricing iterations, Payment orchestration & Revenue analytics - getlago/lago Tags: #open-source - [How Novu grew to 20k GitHub stars](https://www.crowd.dev/post/how-to-grow-a-github-project-to-20k-stars-with-nevo-david-novu) (link, crowd.dev) LFX Community Data Platform (CDP). Contribute to linuxfoundation/crowd.dev development by creating an account on GitHub. - [How we launch at Supabase](https://supabase.com/blog/supabase-how-we-launch) (link, supabase.com) The history and methodology of Supabase Launch Week. Tags: #launch - [Inside Jasper's explosive growth through PLG and community](https://kylepoyar.substack.com/p/your-guide-to-ai-and-plg) (link, kylepoyar.substack.com) Inside Jasper's explosive growth through PLG and community Tags: #community #growth - [How Notion Grows](https://uxplanet.org/how-notion-grows-5cf152e81e46) (link, uxplanet.org) What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup. - [Content(ful) is King](https://www.topofthelyne.co/p/contentful-is-king) (link, topofthelyne.co) Tags: #content - [From Open-Source to Enterprise: How Vercel Built a Product-Led Motion on top of NextJS](https://www.decibel.vc/content/from-open-source-to-enterprise-how-vercel-built-a-product-led-motion) (link, decibel.vc) How to create and scale your monetization when you have a vastly popular open-source project while staying authentic to your developers-first roots. Kevin Van Gundy, CRO at Vercel, shares Product-led growth tips from NextJS and Vercel. Tags: #open-source - [How Segment Scaled - from 300% to 40% to 100% YoY Growth](https://twitter.com/reinpk/status/1485608412683509764) (link, twitter.com) In the early days of Segment, right after we crossed $10m ARR our growth decelerated 8x from 300% yoy to 40% yoy in 6 months. What the hell happened? How did we reaccelerate back to 100% yoy? A thread 1/18 Tags: #growth #thread - [Stripe's model of product-led, developer-centric growth.](https://lethain.com/stripe-product-led-developer-centric-growth/) (link, lethain.com) Recently, I got an email from someone asking about Stripe’s approach to product-led, developer-centric growth. If you really want a unique insight into Stripe, you’re undoubtedly better off reading Stripe’s 2021 update, but here are my general notes on Stripe as a microcosm of prod Tags: #developers #growth - [How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson](https://tomtunguz.com/claire-hughes-johnson-notes/) (link, tomtunguz.com) Learn scaling insights from Stripe's former COO Claire Hughes Johnson on manager guides, goal frameworks, and aligning fast-growing startups for success. - [How Microsoft crushed Slack](https://www.platformer.news/p/how-microsoft-crushed-slack) (link, platformer.news) And why the era of worker-centered work tools may be over - [From PPC to IPO: How Snowflake Did It](https://foundationinc.co/lab/snowflake-ipo) (link, foundationinc.co) Snowflake might not be a household consumer brand. So how did they snow all over Wall Street in their IPO? Read it all and find out here. Tags: #ads - [Mintlify](https://mintlify.com/docs/) (link, mintlify.com) Mintlify is an AI-native documentation platform built for developers, with beautiful defaults, interactive API playgrounds, and smart search. - [Algolia](https://www.algolia.com/doc/) (link, algolia.com) - [Postman](https://learning.postman.com/docs/getting-started/introduction/) (link, learning.postman.com) Welcome to the Postman Docs! This is the place to find official information on how to use Postman in your API projects. - [Plaid](https://plaid.com/docs/) (link, plaid.com) Plaid developer documentation home. Here you'll find guides, resources, and references you can use to build with Plaid - [Auth0](https://auth0.com/docs/) (link, auth0.com) Browse the latest sample code, articles, tutorials, and API reference. - [Stripe](https://stripe.com/docs) (link, stripe.com) Explore our guides and examples to integrate Stripe. - [Docker](https://docs.docker.com/) (link, docs.docker.com) Docker Documentation is the official Docker library of resources, manuals, and guides to help you containerize applications. - [Prisma](https://www.prisma.io/docs/) (link, prisma.io) Build your app with Prisma Composer and Prisma ORM, run it all locally, then deploy it to Prisma Compute, Prisma Postgres, and Storage. One CLI, one workflow. - [Shopify](https://shopify.dev/docs) (link, shopify.dev) Learn how to build an app, theme, custom storefront, or marketplace. Whether you're just getting started, deep in the development process, or ready to distribute and monetize your work, Shopify's docs, dev tools and frameworks make building easy and efficient. - [GitHub](https://docs.github.com/en) (link, docs.github.com) Get started, troubleshoot, and make the most of GitHub. Documentation for new users, developers, administrators, and all of GitHub's products. - [Next.js](https://nextjs.org/docs) (link, nextjs.org) Welcome to the Next.js Documentation. - [Hasura](https://hasura.io/docs/latest/graphql/core/index.html) (link, hasura.io) Manage schema on your database with Hasura - [Gatsby](https://www.gatsbyjs.com/docs/) (link, gatsbyjs.com) Gatsby is a React-based open source framework for creating websites. Whether your site has 100 pages or 100,000 pages — if you care deeply about performance, scalability, and built-in security — you'll love building with us. Start pulling data from your favorite headless CMS easily! - [GraphCMS](https://graphcms.com/docs) (link, graphcms.com) 🔌 - [TailwindCSS](https://tailwindcss.com/docs) (link, tailwindcss.com) Integrate Tailwind CSS with frameworks like Laravel, SvelteKit, React Router, and SolidJS. - [Linkbuilding for Dev Tools](https://stu404.com/blog/linkbuilding-for-dev-tools) (link, stu404.com) - [I interviewed 100 DevTools founders and this is what I learned](https://blog.scalingdevtools.com/i-interviewed-100-devtools-founders/) (link, blog.scalingdevtools.com) In the last two years, I've recorded 100 episodes of Scaling DevTools; a developer tools startup podcast. These 100 episodes have featured the founders of startups like Supabase, PostHog and WorkOS. A - [Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business](https://review.firstround.com/vercels-path-to-product-market-fit/) (link, review.firstround.com) Guillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open-source development framework Next.js — was recently valued at $2.5 billion. Tags: #open-source - [WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One](https://review.firstround.com/workos-path-to-product-market-fit/) (link, review.firstround.com) WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.” - [On developer marketing](https://leerob.io/blog/developer-marketing) (link, leerob.io) Developer and writer. Tags: #developers - [Dev tool marketing for early-stage startups – lessons learned from PostHog](https://posthog.com/founders/dev-marketing-for-startups) (link, posthog.com) Since starting PostHog in 2020, we’ve learned a bunch about what does and doesn’t work when it comes to marketing to engineers. There are plenty of… - [DevRel metrics by Kamran](https://kamranayub.com/metrics/) (link, kamranayub.com) So you want to measure your developer program? Here's a list of almost 50 DevRel metrics and measurements to bookmark and important diagrams from the Developer Relations book. 👉 Remember that these are general metrics, including many "vanity" metrics that you may not want to track if you cannot tie Tags: #devrel - [Guardians of the Content Galaxy - A content development framework for DevRel teams](https://devfirst.substack.com/p/guardians-of-the-content-galaxy) (link, devfirst.substack.com) A content development framework for DevRel teams Tags: #content #devrel #team - [Why traditional marketing fails for developers and what to do about it](https://www.crowd.dev/post/why-traditional-marketing-fails-for-developers-and-what-to-do-about-it) (link, crowd.dev) Build a great product, and developers will come, right? Well, no, not really. Tags: #developers - [Launching developer tools on Product Hunt](https://ronakganatra.com/posts/successfully-launch-dev-tools-on-producthunt) (link, ronakganatra.com) What goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right? Tags: #developers #launch - [How to dev marketing](https://blog.bitreach.io/how-to-do-dev-marketing/) (link, blog.bitreach.io) Photo by Stephen Phillips - Hostreviews.co.uk / Unsplash If developers use your product, you probably spend a lot of your time wondering how to do dev marketing. If you want to succeed in marketing to - [Masterclass: How to sell to 20M software developers with an amazing onboarding experience](https://blog.garrytan.com/masterclass-with-algolia-how-to-capture-the-heart-of-20m-software-developers) (link, blog.garrytan.com) 20M software developers in the world— if you can convince this set of people in the world to use your software, you've got a very very valuable startup. Today I wanted to sit down with the folks... Tags: #developers #onboarding - [Building a Go-to-Market Strategy for Developer Tools](https://mattermost.com/blog/go-to-market-strategy-for-developer-tools/) (link, mattermost.com) CEO Ian Tien shares the challenges of finding a market for developer tools and the role of open source in Mattermost's business strategy. Tags: #developers - [a16z Podcast: Selling to Developers](https://a16z.com/2016/04/13/selling-to-developers-open-source-business-models/) (link, a16z.com) Developers are more than just influencers inside the enterprise — they’re now buyers, too. That’s a huge shift from before, when only IT and other departments had that kind of purchasing power. (It’s not just a Silicon Valley thing, either, as every company becomes a software Tags: #developers #podcast - [Selling to Developers: Ten Lessons Learned](https://www.indiehackers.com/@PovilasKorop/97fda7c81f) (link, indiehackers.com) Tags: #developers - [How GitHub Built a $7.5B Sales Machine](https://firstmark.medium.com/setting-up-your-sales-machine-565219192e64) (link, firstmark.medium.com) - [The developer-focused go-to-market playbook](https://offers.openviewpartners.com/developerfocusedgtmplaybook) (link, offers.openviewpartners.com) Tags: #developers - [How to Find Technical Writers for Hire](https://draft.dev/learn/technical-writer-for-hire) (link, draft.dev) Discover proven strategies for finding and hiring technical writers. Learn where to search, how to evaluate candidates, payment methods, and common pitfalls. Tags: #team - [The Technical Content Manager's Playbook](https://draft.dev/playbook) (link, draft.dev) Download our Technical Marketing Playbook: Learn everything you need to produce high-quality technical marketing content. Tags: #content #team - [How to Write Better Technical Content](https://draft.dev/learn/technical-content) (link, draft.dev) Improve your technical writing with 9 proven strategies for engineers. Learn organization, editing, consistency, and promotion techniques to create content that engages readers and ranks well. Tags: #content - [The Developer-Led Landscape](https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28) (link, tylerjewell.substack.com) $40 billion generated by products consumed, influenced or purchased by software developers. Tags: #developers - [50 Lessons in Developer Marketing](https://twitter.com/nickwritesit/status/1402318187299934212?t=OqepOdSgHEiwDLeGD3PL0A&s=19) (link, twitter.com) THREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀 Tags: #developers #must-read #thread - [The many flavors of developer-focused software - OpenView](https://openviewpartners.com/blog/flavors-developer-focused-software) (link, openviewpartners.com) Tags: #developers - [Developer Relations and Marketing (Category)](https://www.moesif.com/blog/categories/developer-relations/) (link, moesif.com) Best API practices for category: Developer Relations and Marketing Tags: #developers #devrel - [Amir Shevat on Measuring Developer Relations](https://dev.to/swyx/notes-from-amir-shevat-on-measuring-managing-developer-relations-4geo) (link, dev.to) a16z podcast on DevRel management Tags: #developers #devrel #must-read #podcast #team - [Developers don't hate marketing](https://dev.to/maxkatz/developers-don-t-hate-marketing-1op) (link, dev.to) In September I attended Evans Data Developer Marketing Summit. During a panel one person... Tags: #developers - [Developers hate marketing](https://cloud.google.com/files/apigee/apigee-developers-hate-marketing-ebook.pdf) (link, cloud.google.com) Tags: #developers #must-read - [Why do Developers hate marketing?](https://hashnode.com/post/why-do-most-of-the-developers-hate-marketing-cjgq1w0hj002r30s21jmx29q5) (link, hashnode.com) Tags: #developers - [Do Software Developers hate marketing?](https://www.stephaniemorillo.co/post/do-software-developers-hate-marketing) (link, stephaniemorillo.co) Here are mistakes marketing teams make when marketing to developers. Tags: #developers - [Marketing doesn't work on developers](http://tapes.scalevp.com/marketing-doesnt-work-developers/) (link, tapes.scalevp.com) Tags: #developers #must-read - [Building Vibrant Developer Communities](https://www.heavybit.com/library/blog/building-vibrant-developer-communities/) (link, heavybit.com) We brought together a group of developer relations experts to discuss how they’ve built and maintained vibrant, active developer communities for their orgs. Tags: #community #developers - [Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni](https://www.heavybit.com/library/blog/aligning-devrel-and-sales-for-growth-qa-twilio-cmo-sara-varni/) (link, heavybit.com) If you’ve already watched our Speaker Series with Twilio’s CMO Sara Varni, read on to dive deeper as she responds to some questions from the audience. Tags: #devrel #growth - [Developer Marketing KPIs](https://dev.to/slashdatahq/developer-marketing-kpis-are-different-from-devrel-kpis-3i8l) (link, dev.to) What makes a developer program successful? This is the question we asked in the Developer... Tags: #developers - [Community Lessons from GitHub, Google & GitLab with Jono Bacon](https://www.heavybit.com/library/video/community-lessons-from-github-google-gitlab-with-jono-bacon/) (link, heavybit.com) In this Speaker Series, leading consultant and author, Jono Bacon shares decades of experience in how communities supercharge your business, brand, and teams. Tags: #community - [Third Party Tools as a Marketing Tactic](https://www.heavybit.com/library/video/third-party-tools-as-a-marketing-tactic/) (link, heavybit.com) Craig talks about a less traditional kind of developer marketing that involves creating and interacting with third party channels. Learn how to turn things like beginner guides, utilities, and newsletters into valuable channels for your product. - [Lessons from Twilio: Content Marketing to Developers](https://www.heavybit.com/library/video/lessons-from-twilio-content-marketing-to-developers/) (link, heavybit.com) Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write about? How do you maintain a steady supply of fresh content? Former Twilio Marketing Director and Mattermark CEO Danielle Morrill discusses how she built a sustainable conte Tags: #content #developers - [Dev Marketing: GA to Product Market Fit](https://www.heavybit.com/library/video/dev-marketing-ga-to-product-market-fit/) (link, heavybit.com) In this Speaker Series presentation, Heavybit Marketing Faculty Chair Nisha Ahluwalia lays out the elements of her developer marketing curriculum. With examples from her experiences as a marketing consultant and as the former CMO of PagerDuty, Ahluwalia shows how to reach audiences with messages tha - [How Developer Marketing Parallels Consumer Marketing](https://tomtunguz.com/developer-and-consumer-marketing-parallels/) (link, tomtunguz.com) Discover how developer marketing mirrors consumer strategies through influencer partnerships, brand building, and community engagement in modern B2B tech companies. Tags: #developers #must-read - [Marketing to Developers](https://twitter.com/swyx/status/1361279902889086980) (link, twitter.com) One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in \<10 mins - Explain how it works - Show how real companies use in prod Tags: #developers #must-read #thread - [Marketing to Developers and building developer relations](https://twitter.com/swyx/status/1367518496326709251) (link, twitter.com) In the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why \*\*Technical Community Builder is the hottest new job in Tech\*\*👇 Tags: #developers #devrel #must-read #thread - [The key areas of Developer Relations](https://www.samjulien.com/what-is-developer-relations) (link, samjulien.com) What is developer relations? Tags: #developers #devrel - [Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith](https://openviewpartners.com/blog/marketing-to-developers/) (link, openviewpartners.com) Tags: #developers - [Understanding Developer Marketing](https://blog.codacy.com/marketing-to-developers/) (link, blog.codacy.com) Tags: #developers - [How to market to Software Developers? A comment thread](https://www.indiehackers.com/forum/how-to-market-to-software-developers-73ee7a15fe) (link, indiehackers.com) Tags: #developers - [The Struggle of Marketing to Developers](https://glennstovall.com/marketing-to-developers/) (link, glennstovall.com) Tags: #developers - [A Primer on Developer Marketing](https://tomwentworth.com/2016/10/13/a-primer-on-developer-marketing-47d792d67586/) (link, tomwentworth.com) Tags: #developers #must-read - [Developer Marketing - Is it an oxymoron?](https://fishfaceishi.medium.com/developer-marketing-is-it-an-oxymoron-31ff3c159c32) (link, fishfaceishi.medium.com) Tags: #developers - [A Guide to Developer Marketing](https://dev.to/nickparsons/a-guide-to-developer-marketing-in-2020-5f0f) (link, dev.to) Tags: #developers - [Marketing to Developers with John Britton](https://speakerdeck.com/johndbritton/marketing-to-developers) (link, speakerdeck.com) Tags: #developers - [The Go-to-Market Channels Every Developer Marketer Needs](https://devada.com/channels-every-developer-marketer-needs/) (link, devada.com) Tags: #developers - [B2B developer marketing? It’s complicated](https://martechtoday.com/b2b-developer-marketing-complicated-205934) (link, martechtoday.com) Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code. Tags: #b2b #developers - [What Are You Missing in Marketing Your API?](https://devada.com/marketing-your-api/) (link, devada.com) Tags: #must-read - [Content Marketing for Developers Emphasizes the Content, not the Marketing](https://devada.com/content-vs-marketing-understand-the-difference-to-connect-with-developers/) (link, devada.com) Tags: #content #developers - [Why is marketing to developers different?](https://developerrelations.com/what-is-b2d-or-developer-marketing) (link, developerrelations.com) Tags: #developers #must-read - [Go to Market challenges for B2D](https://tomtunguz.com/b2d-go-to-market/) (link, tomtunguz.com) Tags: #developers #must-read - [4 Tips for B2D Marketing](https://www.linkedin.com/pulse/4-tips-business-to-developer-b2d-marketing-apurva-dave/) (link, linkedin.com) Tags: #developers #linkedin - [How to build a strong developer brand?](https://helenmin.com/blog/marketing-to-developers) (link, helenmin.com) Tags: #brand #developers #must-read - [The B2D Sales Process](https://manticoreblog.wordpress.com/2017/01/15/b2d-marketing/) (link, manticoreblog.wordpress.com) Tags: #developers - [The B2D model and marketing to developers](https://opensenselabs.com/blog/articles/marketing-developers-b2d) (link, opensenselabs.com) Tags: #developers #must-read - [Developer Marketing Guide by Developer Markepear](https://www.developermarkepear.com/blog/developer-marketing-guide) (link, developermarkepear.com) Tags: #developers - [The Developer Marketing Guide](https://www.devmarketingguide.com/) (link, devmarketingguide.com) Tags: #developers - [Developer Experience](https://dx.addy.ie/) (link, dx.addy.ie) Tags: #developers - [The Developer's Guide To Content Creation](https://www.stephaniemorillo.co/product-page/the-developer-s-guide-to-content-creation) (link, stephaniemorillo.co) Tags: #content #developers #paid - [Developer Relations: How to Build and Grow a Successful Developer Program](https://www.amazon.com/Developer-Relations-Build-Successful-Program/dp/1484271637) (link, amazon.com) Tags: #book #developers #devrel #growth - [Working in Public: The Making and Maintenance of Open Source Software](https://www.amazon.com/Working-Public-Making-Maintenance-Software/dp/0578675862/ref=pd_sim_4) (link, amazon.com) Tags: #book #open-source - [Developer, Advocate!: Conversations on turning a passion for talking about tech into a career](https://www.amazon.com/Developer-Advocate-Conversations-turning-passion/dp/1789138744/ref=rtpb_5) (link, amazon.com) Tags: #book #developers #devrel - [The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success](https://www.amazon.com/Business-Value-Developer-Relations-Communities/dp/1484237471/ref=sr_1_13) (link, amazon.com) Tags: #book #community #developers #devrel - [Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century](https://www.amazon.com/Ask-Your-Developer-Software-Developers/dp/0063018292/ref=sr_1_5) (link, amazon.com) Tags: #book #developers - [Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience](https://www.amazon.com/Developer-Marketing-Does-Not-Exist-ebook/dp/B091NK954H/ref=sr_1_4) (link, amazon.com) Tags: #book #developers - [Developer Marketing and Relations: The Essential Guide](https://www.amazon.com/Developer-Marketing-Relations-Essential-Guide/dp/B08KH3T5TN/ref=sr_1_1) (link, amazon.com) Tags: #book #developers - [Developer Marketing Examples by Flo Merian](https://mktto.dev/examples) (link, mktto.dev) Tags: #developers - [Developer Markepear](https://www.developermarkepear.com) (link, developermarkepear.com) Tags: #developers - [DEV.BIZ.OPS](https://devbizops.medium.com/) (link, devbizops.medium.com) - [BitReach blog](https://blog.bitreach.io/) (link, blog.bitreach.io) - [Every Developer](https://everydeveloper.com/blog/) (link, everydeveloper.com) Tags: #developers - [Draft.dev Blog](https://draft.dev/learn/) (link, draft.dev) - [Colby Fayock](https://www.colbyfayock.com/) (link, colbyfayock.com) - [Sarah Drasner](https://sarahdrasnerdesign.com/) (link, sarahdrasnerdesign.com) - [Scott Spence](https://www.scottspence.com/) (link, scottspence.com) Showing the newest 200. The rest are at https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing