# Developer Marketing Centric Resources (and some DevRel relevance) 61 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/developer-marketing/developer-marketing-centric-resources-and-some-devrel-relevance ## Saves - [Linkbuilding for Dev Tools](https://stu404.com/blog/linkbuilding-for-dev-tools) (link, stu404.com) - [I interviewed 100 DevTools founders and this is what I learned](https://blog.scalingdevtools.com/i-interviewed-100-devtools-founders/) (link, blog.scalingdevtools.com) In the last two years, I've recorded 100 episodes of Scaling DevTools; a developer tools startup podcast. These 100 episodes have featured the founders of startups like Supabase, PostHog and WorkOS. A - [Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business](https://review.firstround.com/vercels-path-to-product-market-fit/) (link, review.firstround.com) Guillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open-source development framework Next.js — was recently valued at $2.5 billion. Tags: #open-source - [WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One](https://review.firstround.com/workos-path-to-product-market-fit/) (link, review.firstround.com) WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.” - [On developer marketing](https://leerob.io/blog/developer-marketing) (link, leerob.io) Developer and writer. Tags: #developers - [Dev tool marketing for early-stage startups – lessons learned from PostHog](https://posthog.com/founders/dev-marketing-for-startups) (link, posthog.com) Since starting PostHog in 2020, we’ve learned a bunch about what does and doesn’t work when it comes to marketing to engineers. There are plenty of… - [DevRel metrics by Kamran](https://kamranayub.com/metrics/) (link, kamranayub.com) So you want to measure your developer program? Here's a list of almost 50 DevRel metrics and measurements to bookmark and important diagrams from the Developer Relations book. 👉 Remember that these are general metrics, including many "vanity" metrics that you may not want to track if you cannot tie Tags: #devrel - [Guardians of the Content Galaxy - A content development framework for DevRel teams](https://devfirst.substack.com/p/guardians-of-the-content-galaxy) (link, devfirst.substack.com) A content development framework for DevRel teams Tags: #content #devrel #team - [Why traditional marketing fails for developers and what to do about it](https://www.crowd.dev/post/why-traditional-marketing-fails-for-developers-and-what-to-do-about-it) (link, crowd.dev) Build a great product, and developers will come, right? Well, no, not really. Tags: #developers - [Launching developer tools on Product Hunt](https://ronakganatra.com/posts/successfully-launch-dev-tools-on-producthunt) (link, ronakganatra.com) What goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right? Tags: #developers #launch - [How to dev marketing](https://blog.bitreach.io/how-to-do-dev-marketing/) (link, blog.bitreach.io) Photo by Stephen Phillips - Hostreviews.co.uk / Unsplash If developers use your product, you probably spend a lot of your time wondering how to do dev marketing. If you want to succeed in marketing to - [Masterclass: How to sell to 20M software developers with an amazing onboarding experience](https://blog.garrytan.com/masterclass-with-algolia-how-to-capture-the-heart-of-20m-software-developers) (link, blog.garrytan.com) 20M software developers in the world— if you can convince this set of people in the world to use your software, you've got a very very valuable startup. Today I wanted to sit down with the folks... Tags: #developers #onboarding - [Building a Go-to-Market Strategy for Developer Tools](https://mattermost.com/blog/go-to-market-strategy-for-developer-tools/) (link, mattermost.com) CEO Ian Tien shares the challenges of finding a market for developer tools and the role of open source in Mattermost's business strategy. Tags: #developers - [a16z Podcast: Selling to Developers](https://a16z.com/2016/04/13/selling-to-developers-open-source-business-models/) (link, a16z.com) Developers are more than just influencers inside the enterprise — they’re now buyers, too. That’s a huge shift from before, when only IT and other departments had that kind of purchasing power. (It’s not just a Silicon Valley thing, either, as every company becomes a software Tags: #developers #podcast - [Selling to Developers: Ten Lessons Learned](https://www.indiehackers.com/@PovilasKorop/97fda7c81f) (link, indiehackers.com) Tags: #developers - [How GitHub Built a $7.5B Sales Machine](https://firstmark.medium.com/setting-up-your-sales-machine-565219192e64) (link, firstmark.medium.com) - [The developer-focused go-to-market playbook](https://offers.openviewpartners.com/developerfocusedgtmplaybook) (link, offers.openviewpartners.com) Tags: #developers - [How to Find Technical Writers for Hire](https://draft.dev/learn/technical-writer-for-hire) (link, draft.dev) Discover proven strategies for finding and hiring technical writers. Learn where to search, how to evaluate candidates, payment methods, and common pitfalls. Tags: #team - [The Technical Content Manager's Playbook](https://draft.dev/playbook) (link, draft.dev) Download our Technical Marketing Playbook: Learn everything you need to produce high-quality technical marketing content. Tags: #content #team - [How to Write Better Technical Content](https://draft.dev/learn/technical-content) (link, draft.dev) Improve your technical writing with 9 proven strategies for engineers. Learn organization, editing, consistency, and promotion techniques to create content that engages readers and ranks well. Tags: #content - [The Developer-Led Landscape](https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28) (link, tylerjewell.substack.com) $40 billion generated by products consumed, influenced or purchased by software developers. Tags: #developers - [50 Lessons in Developer Marketing](https://twitter.com/nickwritesit/status/1402318187299934212?t=OqepOdSgHEiwDLeGD3PL0A&s=19) (link, twitter.com) THREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀 Tags: #developers #must-read #thread - [The many flavors of developer-focused software - OpenView](https://openviewpartners.com/blog/flavors-developer-focused-software) (link, openviewpartners.com) Tags: #developers - [Developer Relations and Marketing (Category)](https://www.moesif.com/blog/categories/developer-relations/) (link, moesif.com) Best API practices for category: Developer Relations and Marketing Tags: #developers #devrel - [Amir Shevat on Measuring Developer Relations](https://dev.to/swyx/notes-from-amir-shevat-on-measuring-managing-developer-relations-4geo) (link, dev.to) a16z podcast on DevRel management Tags: #developers #devrel #must-read #podcast #team - [Developers don't hate marketing](https://dev.to/maxkatz/developers-don-t-hate-marketing-1op) (link, dev.to) In September I attended Evans Data Developer Marketing Summit. During a panel one person... Tags: #developers - [Developers hate marketing](https://cloud.google.com/files/apigee/apigee-developers-hate-marketing-ebook.pdf) (link, cloud.google.com) Tags: #developers #must-read - [Why do Developers hate marketing?](https://hashnode.com/post/why-do-most-of-the-developers-hate-marketing-cjgq1w0hj002r30s21jmx29q5) (link, hashnode.com) Tags: #developers - [Do Software Developers hate marketing?](https://www.stephaniemorillo.co/post/do-software-developers-hate-marketing) (link, stephaniemorillo.co) Here are mistakes marketing teams make when marketing to developers. Tags: #developers - [Marketing doesn't work on developers](http://tapes.scalevp.com/marketing-doesnt-work-developers/) (link, tapes.scalevp.com) Tags: #developers #must-read - [Building Vibrant Developer Communities](https://www.heavybit.com/library/blog/building-vibrant-developer-communities/) (link, heavybit.com) We brought together a group of developer relations experts to discuss how they’ve built and maintained vibrant, active developer communities for their orgs. Tags: #community #developers - [Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni](https://www.heavybit.com/library/blog/aligning-devrel-and-sales-for-growth-qa-twilio-cmo-sara-varni/) (link, heavybit.com) If you’ve already watched our Speaker Series with Twilio’s CMO Sara Varni, read on to dive deeper as she responds to some questions from the audience. Tags: #devrel #growth - [Developer Marketing KPIs](https://dev.to/slashdatahq/developer-marketing-kpis-are-different-from-devrel-kpis-3i8l) (link, dev.to) What makes a developer program successful? This is the question we asked in the Developer... Tags: #developers - [Community Lessons from GitHub, Google & GitLab with Jono Bacon](https://www.heavybit.com/library/video/community-lessons-from-github-google-gitlab-with-jono-bacon/) (link, heavybit.com) In this Speaker Series, leading consultant and author, Jono Bacon shares decades of experience in how communities supercharge your business, brand, and teams. Tags: #community - [Third Party Tools as a Marketing Tactic](https://www.heavybit.com/library/video/third-party-tools-as-a-marketing-tactic/) (link, heavybit.com) Craig talks about a less traditional kind of developer marketing that involves creating and interacting with third party channels. Learn how to turn things like beginner guides, utilities, and newsletters into valuable channels for your product. - [Lessons from Twilio: Content Marketing to Developers](https://www.heavybit.com/library/video/lessons-from-twilio-content-marketing-to-developers/) (link, heavybit.com) Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write about? How do you maintain a steady supply of fresh content? Former Twilio Marketing Director and Mattermark CEO Danielle Morrill discusses how she built a sustainable conte Tags: #content #developers - [Dev Marketing: GA to Product Market Fit](https://www.heavybit.com/library/video/dev-marketing-ga-to-product-market-fit/) (link, heavybit.com) In this Speaker Series presentation, Heavybit Marketing Faculty Chair Nisha Ahluwalia lays out the elements of her developer marketing curriculum. With examples from her experiences as a marketing consultant and as the former CMO of PagerDuty, Ahluwalia shows how to reach audiences with messages tha - [How Developer Marketing Parallels Consumer Marketing](https://tomtunguz.com/developer-and-consumer-marketing-parallels/) (link, tomtunguz.com) Discover how developer marketing mirrors consumer strategies through influencer partnerships, brand building, and community engagement in modern B2B tech companies. Tags: #developers #must-read - [Marketing to Developers](https://twitter.com/swyx/status/1361279902889086980) (link, twitter.com) One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in \<10 mins - Explain how it works - Show how real companies use in prod Tags: #developers #must-read #thread - [Marketing to Developers and building developer relations](https://twitter.com/swyx/status/1367518496326709251) (link, twitter.com) In the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why \*\*Technical Community Builder is the hottest new job in Tech\*\*👇 Tags: #developers #devrel #must-read #thread - [The key areas of Developer Relations](https://www.samjulien.com/what-is-developer-relations) (link, samjulien.com) What is developer relations? Tags: #developers #devrel - [Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith](https://openviewpartners.com/blog/marketing-to-developers/) (link, openviewpartners.com) Tags: #developers - [Understanding Developer Marketing](https://blog.codacy.com/marketing-to-developers/) (link, blog.codacy.com) Tags: #developers - [How to market to Software Developers? A comment thread](https://www.indiehackers.com/forum/how-to-market-to-software-developers-73ee7a15fe) (link, indiehackers.com) Tags: #developers - [The Struggle of Marketing to Developers](https://glennstovall.com/marketing-to-developers/) (link, glennstovall.com) Tags: #developers - [A Primer on Developer Marketing](https://tomwentworth.com/2016/10/13/a-primer-on-developer-marketing-47d792d67586/) (link, tomwentworth.com) Tags: #developers #must-read - [Developer Marketing - Is it an oxymoron?](https://fishfaceishi.medium.com/developer-marketing-is-it-an-oxymoron-31ff3c159c32) (link, fishfaceishi.medium.com) Tags: #developers - [A Guide to Developer Marketing](https://dev.to/nickparsons/a-guide-to-developer-marketing-in-2020-5f0f) (link, dev.to) Tags: #developers - [Marketing to Developers with John Britton](https://speakerdeck.com/johndbritton/marketing-to-developers) (link, speakerdeck.com) Tags: #developers - [The Go-to-Market Channels Every Developer Marketer Needs](https://devada.com/channels-every-developer-marketer-needs/) (link, devada.com) Tags: #developers - [B2B developer marketing? It’s complicated](https://martechtoday.com/b2b-developer-marketing-complicated-205934) (link, martechtoday.com) Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code. Tags: #b2b #developers - [What Are You Missing in Marketing Your API?](https://devada.com/marketing-your-api/) (link, devada.com) Tags: #must-read - [Content Marketing for Developers Emphasizes the Content, not the Marketing](https://devada.com/content-vs-marketing-understand-the-difference-to-connect-with-developers/) (link, devada.com) Tags: #content #developers - [Why is marketing to developers different?](https://developerrelations.com/what-is-b2d-or-developer-marketing) (link, developerrelations.com) Tags: #developers #must-read - [Go to Market challenges for B2D](https://tomtunguz.com/b2d-go-to-market/) (link, tomtunguz.com) Tags: #developers #must-read - [4 Tips for B2D Marketing](https://www.linkedin.com/pulse/4-tips-business-to-developer-b2d-marketing-apurva-dave/) (link, linkedin.com) Tags: #developers #linkedin - [How to build a strong developer brand?](https://helenmin.com/blog/marketing-to-developers) (link, helenmin.com) Tags: #brand #developers #must-read - [The B2D Sales Process](https://manticoreblog.wordpress.com/2017/01/15/b2d-marketing/) (link, manticoreblog.wordpress.com) Tags: #developers - [The B2D model and marketing to developers](https://opensenselabs.com/blog/articles/marketing-developers-b2d) (link, opensenselabs.com) Tags: #developers #must-read - [Developer Marketing Guide by Developer Markepear](https://www.developermarkepear.com/blog/developer-marketing-guide) (link, developermarkepear.com) Tags: #developers - [The Developer Marketing Guide](https://www.devmarketingguide.com/) (link, devmarketingguide.com) Tags: #developers