# Case Studies 31 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/marketing/case-studies ## Saves - [Inside Jasper's explosive growth through PLG and community](https://kylepoyar.substack.com/p/your-guide-to-ai-and-plg) (link, kylepoyar.substack.com) Inside Jasper's explosive growth through PLG and community Tags: #community #growth - [How Notion Grows](https://uxplanet.org/how-notion-grows-5cf152e81e46) (link, uxplanet.org) What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup. - [Content(ful) is King](https://www.topofthelyne.co/p/contentful-is-king) (link, topofthelyne.co) Tags: #content - [How Segment Scaled - from 300% to 40% to 100% YoY Growth](https://twitter.com/reinpk/status/1485608412683509764) (link, twitter.com) In the early days of Segment, right after we crossed $10m ARR our growth decelerated 8x from 300% yoy to 40% yoy in 6 months. What the hell happened? How did we reaccelerate back to 100% yoy? A thread 1/18 Tags: #growth #thread - [Stripe's model of product-led, developer-centric growth.](https://lethain.com/stripe-product-led-developer-centric-growth/) (link, lethain.com) Recently, I got an email from someone asking about Stripe’s approach to product-led, developer-centric growth. If you really want a unique insight into Stripe, you’re undoubtedly better off reading Stripe’s 2021 update, but here are my general notes on Stripe as a microcosm of prod Tags: #developers #growth - [How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson](https://tomtunguz.com/claire-hughes-johnson-notes/) (link, tomtunguz.com) Learn scaling insights from Stripe's former COO Claire Hughes Johnson on manager guides, goal frameworks, and aligning fast-growing startups for success. - [How Microsoft crushed Slack](https://www.platformer.news/p/how-microsoft-crushed-slack) (link, platformer.news) And why the era of worker-centered work tools may be over - [From PPC to IPO: How Snowflake Did It](https://foundationinc.co/lab/snowflake-ipo) (link, foundationinc.co) Snowflake might not be a household consumer brand. So how did they snow all over Wall Street in their IPO? Read it all and find out here. Tags: #ads - [How Shopify Grows](https://www.howtheygrow.co/p/how-shopify-grows) (link, howtheygrow.co) Lessons on starting and scaling a B2B product from Shopify's $44b business-building platform. - [How Apple Mastered a 100-Year-Old Strategy Used to Sell Beer](https://bettermarketing.pub/how-apple-mastered-a-100-year-old-strategy-used-to-sell-beer-36b7d1360ed8) (link, bettermarketing.pub) - [Amazon’s Guide To Marketing Psychology](https://bettermarketing.pub/amazons-guide-to-marketing-psychology-75b68223551) (link, bettermarketing.pub) - [Your guide to PLG + enterprise - Inside Similarweb’s $190M growth engine and how PLG unlocks Enterprise customers](https://kylepoyar.substack.com/p/your-guide-to-plg-enterprise) (link, kylepoyar.substack.com) Inside Similarweb’s $190M growth engine and how PLG unlocks Enterprise customers Tags: #growth - [Starting from zero](https://productlessons.substack.com/p/starting-from-zero) (link, productlessons.substack.com) Lessons from Airbnb, Reddit, DoorDash, Google - [What is Product-Led Growth? The case of EasyBON](https://medium.com/@cesar_miguel/what-is-product-led-growth-the-case-of-easybon-2b080e1ee8b7) (link, medium.com) Tags: #growth - [“Traction Tactics” Behind Square, PayPal, Waze, Twilio & More](https://www.nfx.com/post/traction-tactics/) (link, nfx.com) The early insights behind 9 breakthrough companies — and what tactics drove their traction. Tags: #must-read - [IKEA x India — A Research Case Study](https://bootcamp.uxdesign.cc/ikea-x-india-a-research-case-study-c73ac608c08b) (link, bootcamp.uxdesign.cc) - [How the MVPs of the billion dollar businesses got their first 1,000 customers](https://startupwin.kelsus.com/p/9-ways-to-gauge-market-demand-for?s=r) (link, startupwin.kelsus.com) And what happens when you skip that step - [How Ikea tweaked its products to woo India's shoppers](https://www.bbc.com/news/world-asia-india-60256867) (link, bbc.com) The Swedish retail giant is slowly adapting to one of the world's most complex furniture markets. - [When Multi-level Marketing Met GenZ](https://www.theatlantic.com/technology/archive/2021/11/breakaway-movement-gen-z-multilevel-marketing/620592/) (link, theatlantic.com) Amelia Whelan used social media as an accelerant for her sales community. Then things blew up. - [How Segment grew to a 1Billion business](https://growthhackers.com/growth-studies/segment-revolutionizing-customer-experience-with-data) (link, growthhackers.com) GrowthHackers has developed a tool to help teams stick to an experimentation process, test new ideas and centralize learnings across multiple squads and teams. Aside from software, you will find the largest community about business growth on the web, online courses, and events to learn more about th - [You can't win - How Freshworks rewrote the traditional SaaS growth playbook](https://kylepoyar.substack.com/p/you-cant-win) (link, kylepoyar.substack.com) How Freshworks rewrote the traditional SaaS growth playbook Tags: #b2b #growth - [How Monday.com Scaled to $5.7B in Market Cap](https://twitter.com/thecoolestcool/status/1502139246827683841) (link, twitter.com) If you’re a SaaS marketer: You should study Monday dot com. The SEO, brand & growth strategies they used achieve a $5.7B market cap and reach 152k customers is so impressive. It's a masterclass really. Here's a few things you can learn from them 🧵 Tags: #thread - [Grubhub's link building strategy](https://marketingexamples.com/seo/grubhub-link-building) (link, marketingexamples.com) How Grubhub's local link building strategy saw them generate 50% more organic traffic than their competitors in the online food delivery market - [How Airtable’s Long Tail SEO Strategy Is Helping Build Their Moat](https://foundationinc.co/lab/long-tail-seo-strategy/) (link, foundationinc.co) Airtable's SEO strategy is one of the most impressive long tail SEO efforts in recent history. Tags: #must-read #seo - [How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year](http://www.frac.tl/work/content-marketing-case-studies/porch/) (link, frac.tl) Discover how Fractl secured 931 unique domain links for Porch.com, boosting their online presence and authority through strategic digital PR and SEO. - [How Burger King Used FIFA 20 To Turn a Tiny Soccer Team Into Superstars](https://bettermarketing.pub/how-burger-king-used-fifa-20-to-turn-a-tiny-soccer-team-into-superstars-6b97cef4fc8e) (link, bettermarketing.pub) Tags: #team - [How Notion Built A $2B SaaS Startup Through Community & Templates](https://foundationinc.co/lab/notion-strategy) (link, foundationinc.co) Breaking down the strategies Notion used to build a $2B company, grow to 1M users, pull in 20M+ monthly visits, and hit 40,000 referring domains. Tags: #b2b #community - [The SEO-driven user acquisition behind Zapier's growth to $35M ARR](https://www.reforge.com/brief/the-seo-driven-user-acquisition-behind-zapier-s-growth-to-35m-arr#mRAkHHpXXWEKLo3aqVW-MQ) (link, reforge.com) RYAN BERG, growth marketing consultant, shares the SEO and user acquisition strategies Zapier used to generate 7.3 million visitors per month. Key Quote “Rather than trying to pitch users on the value of integrating tools, Zapier realized early on that people were already looking for specific integr Tags: #growth #seo - [Duolingo, The antithesis to the bazaar](https://nibnalin.me/dust-nib/duolingo-the-antithesis-to-the-bazaar.html) (link, nibnalin.me) Deep dive on Duolingo - [WhatsApp, The Anti-Marketing Growth Phenomenon](https://community.growthhackers.com/posts/whatsapp-the-anti-marketing-growth-phenomenon) (link, community.growthhackers.com) Join founders, heads of growth, marketers, product managers, and innovators who want to share experiences and collaborate for business growth and career development Tags: #growth - [Four Category Making Case Studies](https://clearpurpose.media/four-category-making-case-studies-1270fee6a53e) (link, clearpurpose.media)