# Marketing Strategy and Growth 58 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/marketing/marketing-strategy-and-growth ## Saves - [Trendjacking Without the Cringe](https://sparktoro.com/blog/trendjacking-without-the-cringe/) (link, sparktoro.com) Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will - [Taking Your Customer’s Side Is The Most Underrated Growth Hack](https://entrepreneurshandbook.co/taking-your-customers-side-is-the-most-underrated-growth-hack-6e216516e9f) (link, entrepreneurshandbook.co) Tags: #growth - [High Output Marketing](https://www.positivehuman.co/articles/high-output-marketing) (link, positivehuman.co) Articles on lifecycle marketing, SaaS growth, and email strategy for $1M–$10M ARR companies. - [Exponential Growth Isn’t Cool. Combinatorial Explosion Is](https://www.torbair.com/blog/2015/12/26/4mvxoio4tc8j28reqsbz449tlab4ss) (link, torbair.com) So much of the tech industry is obsessed with exponential growth. Anything linear is dying, or has been dead for years. Moore’s Law had transistor density doubling every two years. Available bandwidth is increasing exponentially - perhaps 50% annually. Every digital product needs viral exponential Tags: #growth - [Product Driven Vs. Customer Driven](https://www.ribbonfarm.com/2014/04/24/product-driven-versus-customer-driven/) (link, ribbonfarm.com) I have lost track of the number of times I've had conversations about product-driven versus customer-driven businesses in recent years. It's a distinction that… - [What is Hypergrowth?](https://www.drift.com/blog/what-is-hypergrowth/) (link, drift.com) Tags: #growth - [How to accelerate growth in 2022](https://kylepoyar.substack.com/p/how-to-accelerate-growth-in-2022) (link, kylepoyar.substack.com) Six areas to consider for your year-end planning Tags: #growth - [Marketing is Everything](https://hbr.org/1991/01/marketing-is-everything) (link, hbr.org) The 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a “do more” marketing that simply turns up the volume on the sal - [The Best Way to Set Marketing Priorities and Smash Your Goals](https://coschedule.com/blog/marketing-priorities) (link, coschedule.com) Learn how to set project priorities with a free template and complete guide to walk you through the entire process. - [When and How to Take Big Swings](https://www.reforge.com/blog/taking-big-swings) (link, reforge.com) Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply. - [Scaling to $100 Million - The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond)](https://www.bvp.com/atlas/scaling-to-100-million) (link, bvp.com) The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond). Tags: #growth - [Six rules of hiring for growth](https://www.lennysnewsletter.com/p/hiring-growth) (link, lennysnewsletter.com) How to hire and build your growth team—guest post by Elena Verna Tags: #growth #must-read #team - [Product-led Growth Companies: A Framework for Prioritization](https://productled.com/blog/plg-framework-for-success/) (link, productled.com) Discover a product-led growth framework for your SaaS companies. Learn how to prioritize activation and scale to drive profitable growth. Tags: #growth - [Where Freemium Thrives and Dies](https://productled.com/freemium-business-model/) (link, productled.com) With the rise of PLG, companies are launching a freemium business model canvas. We debunk where your free plan will thrive or flop. - [What’s A High Performance Organization?](https://rob-bier.medium.com/whats-a-high-performance-organization-eb0dd664af4d) (link, rob-bier.medium.com) - [Why premature scaling fails: The Traction Treadmill](https://andrewchen.com/traction-treadmill/) (link, andrewchen.com) - [The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel](https://www.convertflow.com/blog/conversion-marketing) (link, convertflow.com) The traditional sales funnel is too rigid. Learn how to capture more leads and revenue with a more fluid conversion marketing funnel instead. Tags: #must-read - [The GACC Marketing Brief: The best framework we’ve created](https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best) (link, mkt1.substack.com) I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution. Tags: #must-read - [Product-Led Growth’s Failure](https://every.to/napkin-math/product-led-growth-s-failure) (link, every.to) How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway Tags: #growth - [The 6 Patterns Of Uncommonly Successful Teams](https://www.nfx.com/post/patterns-of-uncommonly-successful-teams/) (link, nfx.com) High-leverage learning mapping out the shared strengths of Similarweb & Global-e, to uncover patterns that might drive the next startup’s success — maybe your own. Tags: #must-read #team - [3 Unusual Drivers of Early-Stage Growth](https://openviewpartners.com/blog/drivers-early-stage-growth/) (link, openviewpartners.com) Tags: #growth - [How to Measure “Hard-to-Measure” Marketing Channels](https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels) (link, sparktoro.com) I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types - [How People Discover New Products](https://www.lennysnewsletter.com/p/how-people-discover-new-products) (link, lennysnewsletter.com) The seven places we learn about new stuff Tags: #must-read - [Why Your Marketing Strategy Needs a Conversion Funnel](https://unbounce.com/campaign-strategy/conversion-funnel/) (link, unbounce.com) Learn what a conversion funnel is and how to optimize yours so you can turn visitors into shoppers. - [Designing for Buying: How to Break Through the Ceiling in Product-Led Growth](https://sarahguo.com/blog/designing-for-buying) (link, sarahguo.com) Tags: #growth - [The three types of “good” onboarding friction](https://www.productled.org/blog/three-types-good-onboarding-friction) (link, productled.org) Improve the user onboarding experience with this three-step formula to identify the good friction that will reduce your product's time-to-value. Tags: #onboarding - [Do Your Marketing Metrics Show You the Full Picture?](https://hbr.org/2022/04/do-your-marketing-metrics-show-you-the-full-picture) (link, hbr.org) To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the role of marketing programs in driving sales and satisfaction, the value of the brand and capabilities, and the impact of mark - [International Growth is no longer optional for SaaS Companies](https://openviewpartners.com/blog/international-growth-saas/) (link, openviewpartners.com) Tags: #b2b #growth - [How Amazon Built It's Growth Ecosystem](https://growthhackers.com/growth-studies/how-amazon-built-its-growth-ecosystem) (link, growthhackers.com) Explore how Amazon leveraged growth hacking strategies to become the world's largest online retailer. Our growth study analyzes their tactics and provides key takeaways for your own business. Tags: #growth - [How to use FOMO to Increase Conversions](https://www.smashingmagazine.com/2019/11/fomo-increase-conversions/) (link, smashingmagazine.com) You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? It’s possible to do and in this article, Suzanna Scacca w - [The 4 Types of Defensibility](https://www.nfx.com/post/the-four-types-of-defensibility/) (link, nfx.com) This is the story of Amazon vs. eBay, and why not all defensibilities are created equal. - [Is it time to ditch the old SaaS metrics?](https://kylepoyar.substack.com/p/plg-saas-metrics) (link, kylepoyar.substack.com) How to manage a SaaS company in the era of Product Led Growth Tags: #b2b - [SaaS Churn and Short-Term Customers: The Contrarian View](https://sparktoro.com/blog/saas-churn-and-short-term-customers-the-contrarian-view/) (link, sparktoro.com) Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so Tags: #b2b #must-read - [How to know if you've got product-market fit](https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket) (link, lennysnewsletter.com) Insights from Marc Andreessen, Elad Gil, Steve Blank, Andy Rachleff, Michael Seibel, and many more - [How to get your company out of the MQL trap](https://www.yaagneshwaran.com/blog/mql-trap/) (link, yaagneshwaran.com) - [Flywheels And How To Create Content Communities](https://andyjohns.co/posts/flywheels-and-how-to-create-content-communities) (link, andyjohns.co) Tags: #community #content #must-read - [Don't Let Your North Star Metric Deceive You](https://www.reforge.com/blog/north-star-metric-growth) (link, reforge.com) Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply. Tags: #must-read - [Improving Your SaaS' Free to Paid Conversion Rate](https://www.forgetthefunnel.com/resources/saas-free-to-paid-conversion-rate) (link, forgetthefunnel.com) In this live Q&A, we answered tough questions on how to improve SaaS free-to-paid conversion rates, including how to address churn, how to manage internal expectations, and how to measure success. Create your free Forget The Funnel membership today to join our next live Q&A. Tags: #b2b - [11 Channels that consistently work](https://www.indiehackers.com/post/11-marketing-channels-that-consistently-work-for-founders-8992a89a03) (link, indiehackers.com) I've analyzed all 497 founder interviews on Indie Hackers and uncovered the marketing channels that worked consistently for founders. After I finished m... - [Growth vs Profitability](https://www.zacksiri.com/growth-vs-profitability/) (link, zacksiri.com) Creator of Memovee.com, and building the next gen Digital Assistant Framework Tags: #growth - [SaaS Renewal Best Practices](https://www.process.st/saas-renewal-best-practices/) (link, process.st) Every 28 days, a lovely Hermes delivery-person brings a crate of the world's finest craft beer to my house. But if it were up to me, I wouldn't receive these beer boxes at all. In early 2020, I tried to unsubscribe from \[REDACTED\] , a monthly beer subscription company , as I felt it was Tags: #b2b - [Hyper-growth is great, but don’t die while trying](https://medium.com/point-nine-news/hyper-growth-is-great-but-dont-die-while-trying-3b5125a79135) (link, medium.com) Tags: #growth - [Systems Thinking 101](https://www.kevin-indig.com/growth-memo/systems-thinking-101/) (link, kevin-indig.com) - [How to Master Product Virality](https://productled.com/blog/product-virality/) (link, productled.com) Learn how to design viral product loops - explore network effects, referral programs & real examples from Figma, Loom, TikTok, and more. - [The Product Strategy Stack](https://www.reforge.com/blog/the-product-strategy-stack) (link, reforge.com) Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply. - [How marketing sneakily affects our decision-making](https://memod.com/MrBusiness/how-does-marketing-affect-our-decision-making-629) (link, memod.com) The most effective forms of marketing influence unconscious behavior. And the most powerful... • 2 mins read - [The SaaS Metrics That Matter](https://sacks.substack.com/p/the-saas-metrics-that-matter) (link, sacks.substack.com) Plus now you can easily generate them using our secret sauce SaaSGrid. Tags: #b2b - [Introducing enterprise sales to a product-led growth organization](https://www.bvp.com/atlas/introducing-enterprise-sales-to-a-product-led-growth-organization) (link, bvp.com) Layering on enterprise sales to a bottoms-up motion can be a breakthrough, or it can be a dangerous pitfall if not implemented well—these six lessons are proven best practices to launch an enterprise go-to-market engine in a PLG company. Tags: #growth - [The Elephant in the room: The myth of exponential hypergrowth](https://longform.asmartbear.com/docs/exponential-growth/) (link, longform.asmartbear.com) Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth. Tags: #growth - [Metrics to focus on before and after product/market fit. How to better understand your product at different stages?](https://gopractice.io/product/metrics-to-focus-on-before-and-after-product-market-fit-how-to-better-understand-your-product-at-different-stages/) (link, gopractice.io) Learn the key metrics and approaches to focus on before and after achieving product/market fit to understand your product at different stages. - [How to Run a Growth Experiment - Learn the 4 Steps](https://mannhowie.com/growth-experiment) (link, mannhowie.com) 4 steps to a successful growth experiment: 1) Hypothesis; 2) Trigger; 3) Action; 4) Measure. Practical example for how teams can run growth experiments quickly and cheaply. Tags: #growth - [This marketing strategy actually made me happier](https://www.indiehackers.com/post/this-marketing-strategy-actually-made-me-happier-320c36a798) (link, indiehackers.com) Like many of us in the Indie Hackers community, marketing is not an activity that I inherently enjoy. I much prefer \*building\* something cool rather tha... - [Growth as a Mindset](https://debliu.substack.com/p/growth-as-a-mindset) (link, debliu.substack.com) Twelve Principles Used to Grow Facebook Marketplace that Every Product Can Use Tags: #growth - [25 Growth Strategies](https://mashable.com/2017/11/07/influencer-markting-tips-tricks-25-most-influential/) (link, mashable.com) Learn from the best. Tags: #growth - [Growth Marketing Summit: Marketing with Speed and Data](https://valchanova.me/growth-marketing-summit) (link, valchanova.me) I've never written an "event diary" from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a Tags: #growth - [The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques from 7 Tech Startups](https://totempool.com/blog/growth-strategy/) (link, totempool.com) Tags: #growth - [Difference between SLG, MLG, and PLG](https://blog.close.com/product-led-sales-led-marketing-led/) (link, blog.close.com) Discover how product-led growth (PLG) reshapes SaaS strategies, enhancing user engagement and cutting costs. - [“Traction Tactics” Behind Square, PayPal, Waze, Twilio & More](https://www.nfx.com/post/traction-tactics/) (link, nfx.com) The early insights behind 9 breakthrough companies — and what tactics drove their traction. Tags: #must-read