# Others 30 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/marketing/others ## Saves - [What to do Next When You Have a Business Idea?](https://blog.startupstash.com/what-to-do-next-when-you-have-a-business-idea-7f94ca5db844) (link, blog.startupstash.com) - [39 Moves to Survive (& Thrive) in a Downturn: 2022 Edition](https://www.nfx.com/post/39-moves-survive-thrive-downturn) (link, nfx.com) NFX's Pete Flint shares 39 battle-tested tactics for operating your startup during a downturn. How to think about fundraising, and more. - [Focus is king, do not waste it](https://www.indiehackers.com/post/focus-is-king-do-not-waste-it-b5997ed2e8) (link, indiehackers.com) Recently with my Ex cofounders, we were analyzing the reasons behind the failures of our attempt to build 12 startups in 12 months \_ala\_ @levelsio. In t... - [Early-stage marketing compensation explained](https://mkt1.substack.com/p/marketing-compensation?s=r) (link, mkt1.substack.com) Salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer. - [The Company-Building Cornerstones Every Founder Needs to Focus On](https://review.firstround.com/the-company-building-cornerstones-every-founder-needs-to-focus-on-advice-from-hubspots-dharmesh-shah) (link, review.firstround.com) Dharmesh Shah has spent the last 15 years as co-founder & CTO of HubSpot. He pinpoints the inflection points and key decisions that other founders face in the early days, from choosing a co-founder to crafting the culture, and shares unconventional advice. - [30 Years of dodging repetitive work with automation](https://www.tines.com/blog/my-thirty-years-of-dodging-repetitive-work-with-automation-tools) (link, tines.com) What do VAX minicomputers, Yahoo and obscure programming languages have to do with modern security automation tools? Lots! - [The Decision Making Pendulum](https://candost.blog/the-decision-making-pendulum/) (link, candost.blog) The inflexibility in decision-making is at the root of various problems. Many leaders either use a lot of authority or seek consensus. What they need is a pendulum. - [Persistence and predictability of SaaS growth](https://medium.com/point-nine-news/persistence-and-predictability-of-saas-growth-bd7b90ee20d3) (link, medium.com) A few years ago, Rory O’Driscoll of Scale Venture Partners, an early investor in Box, DocuSign, ExactTarget, and many other large… Tags: #b2b #growth - [Personalization Case Studies from Ninetailed](https://www.personalizationdecoded.com/) (link, personalizationdecoded.com) Every two weeks, we break down a website and write a short case study demonstrating how to personalize it. Click to read Personalization Decoded, a Substack publication with hundreds of subscribers. - [Creating the Ideal Customer Profile as a Startup: A Step-by-step Guide](https://baremetrics.com/blog/creating-the-ideal-customer-profile-as-a-startup-a-step-by-step-guide) (link, baremetrics.com) The most sure-fire way to achieve rapid growth in your business is to make sure you’re marketing to the right people. In the early stages of founding a Here’s a simple step-by-step guide on how to create your Ideal Customer Profile and use it effectively. \| Baremetrics Blog - [Annual Planning is Killing Your Growth – Try This Plan Instead](https://review.firstround.com/Annual-Planning-is-Killing-Your-Growth-Try-This-Instead) (link, review.firstround.com) The need to plan a year ahead can cripple fast-changing startups. Instead, here's a system to think long-term with short-term agility. Tags: #growth - [37 Tasks Every Marketer Should Automate](https://blog.hubspot.com/marketing/tasks-every-marketer-should-automate) (link, blog.hubspot.com) HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing. - [Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders](https://www.nfx.com/post/keep-them-coming-back/) (link, nfx.com) A collection of 23 insights to help Founders uncover ideas for hooks, habits, and happiness that you can build into your products. - [Why millennial managers are burned out](https://www.bbc.com/worklife/article/20211109-why-millennial-managers-are-burned-out) (link, bbc.com) Middle management has always been tough. But the young workers filling these roles today face a unique set of circumstances that make burnout more likely. What next? Tags: #team - [What to look for when you're hiring a Head of Growth](https://andrewchen.com/hiring-head-of-growth/) (link, andrewchen.com) Tags: #growth #team - [Product Validation Frameworks are Mostly Useless Without Taste](https://commoncog.com/blog/product-validation-taste/) (link, commoncog.com) Product validation frameworks often describe processes without talking about taste. Here's why this is almost always a bad idea. - [How to calculate and implement value-based pricing](https://paddle.com/blog/how-to-calculate-implement-value-based-pricing/) (link, paddle.com) Tags: #pricing - [6 Questions To Ask Before Adopting Usage-Based Pricing](https://adilaijaz.medium.com/6-questions-to-ask-before-adopting-usage-based-pricing-77bf2a669309) (link, adilaijaz.medium.com) Usage-based pricing (aka consumption-based pricing) is a popular pricing strategy, especially among developer-focused startups. Amazon AWS… Tags: #pricing - [Your website is your most important marketing asset. Here's how to build it right the 1st time.](https://mkt1.substack.com/p/your-website-is-your-most-important) (link, mkt1.substack.com) How to make sure your website is your GTM source of truth & why you should just use Webflow - [How to Tackle SaaS Homepage Design for Your B2B SaaS Company](https://www.poweredbysearch.com/blog/b2b-saas-homepage-design/) (link, poweredbysearch.com) See examples and learn first principles of effective B2B SaaS homepage design. Tags: #b2b - [Welcome to your bland new world](https://www.bloomberg.com/opinion/articles/2020-09-07/welcome-to-your-bland-new-world-of-consumer-capitalism?utm_source=morning_brew) (link, bloomberg.com) Tags: #must-read - [Stop Letting OKRs Masquerade as Strategy](https://rogermartin.medium.com/stop-letting-okrs-masquerade-as-strategy-a57fc2cea915) (link, rogermartin.medium.com) Desire is not a Strategy - [Books people (re)read](https://rauchg.com/2020/books-people-reread) (link, rauchg.com) A list of books people re-read, sorted by how frequently they were suggested on Twitter. - [How to Find Product Market Fit](https://www.youtube.com/watch?v=_6pl5GG8RQ4) (video, youtube.com) Peter Reinhardt (Segment) talk at Y Combinator Tags: #video - [Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)](https://nicolascole77.medium.com/your-pricing-should-be-free-or-ultra-expensive-and-what-to-do-if-its-stuck-in-the-middle-126d2248a674) (link, nicolascole77.medium.com) In a world where companies try to nickel and dime each other to death, “price” almost always becomes a race to the sides. Tags: #pricing - [The Unicornian](https://www.theunicornian.io/) (link, theunicornian.io) The onion for startups? - [Kevin Indig's Good Reads](https://www.kevin-indig.com/good-reads/) (link, kevin-indig.com) List of articles, books, and videos recommended by Kevin Indig - [Bottlenecks of Startups](https://martinfowler.com/articles/bottlenecks-of-scaleups/) (link, martinfowler.com) Common bottlenecks that prevent startups from scaling as quickly as they should - [The mental models of Chinese tech](https://lillianli.substack.com/p/the-mental-models-of-chinese-tech) (link, lillianli.substack.com) On the reflexivity of fengkous - [Kevan Lee's Interview Prep](https://kevanlee.substack.com/p/206-interview-prep-) (link, kevanlee.substack.com) list of resources for marketing interviews