# Performance Marketing & Optimization

8 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/marketing/performance-marketing-optimization

## Saves

- [A lesson from a DTC marketer to a B2B marketer](https://michaellorenzos.com/p/a-lesson-from-a-dtc-marketer-to-a) (link, michaellorenzos.com)
  As you might know, I made the jump from Ecommerce to B2B Fintech back in March.
  Tags: #b2b
- [How to Scale Outbound Marketing](https://medium.com/demand-karma/how-to-scale-outbound-marketing-your-three-phase-map-4811e38473cf) (link, medium.com)
- [How acquisition and retention work together](https://productled.com/blog/how-acquisition-and-retention-work-together/) (link, productled.com)
- [Acquisition Channel Opportunities: Meta, Discord App Store, Spotify Podcasts](https://www.indiehackers.com/post/acquisition-channel-opportunities-meta-discord-app-store-spotify-podcasts-69c6459da0) (link, indiehackers.com)
  Tags: #podcast
- [How to Build and Optimize CTA Buttons That Convert](https://unbounce.com/conversion-rate-optimization/cta-buttons-that-convert/) (link, unbounce.com)
- [How to (Actually) Calculate CAC](https://andrewchen.com/how-to-actually-calculate-cac/) (link, andrewchen.com)
- [Why most analytics efforts fail](https://www.reforge.com/blog/why-most-analytics-efforts-fail) (link, reforge.com)
- [Please, Please Don’t A/B Test That](https://medium.com/@talraviv/please-please-dont-a-b-test-that-980a9630e4fb) (link, medium.com)
  Tags: #must-read