# Product, Community, and Developer Marketing 22 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/marketing/product-community-and-developer-marketing ## Saves - [How to Build a Product-Led Growth Strategy](https://productled.com/blog/product-led-growth-strategy-playbook/) (link, productled.com) Follow our step‑by‑step PLG Strategy Playbook - covering self‑serve models, onboarding, value metrics & viral loops to drive product‑led growth. Tags: #growth - [A Founder's Guide to Community](https://www.lennysnewsletter.com/p/building-community) (link, lennysnewsletter.com) When to invest in community, how to get started, setting goals, crafting a strategy, hiring, scaling, and much more—guest post by David Spinks Tags: #community - [How to Create a Product Content Strategy](https://www.departmentofproduct.com/blog/how-to-create-a-product-content-strategy/) (link, departmentofproduct.com) Why UX content writers are the unsung heroes of the modern product team and what you can do about it Tags: #content #must-read - [You Can't Buy Integration](https://martinfowler.com/articles/cant-buy-integration.html) (link, martinfowler.com) The usual build-versus-buy rules for applications don't apply to integration - [Crash Course in Marketing Goal Setting](https://mkt1.substack.com/p/goals) (link, mkt1.substack.com) Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups. Tags: #must-read - [Product-Led Growth Tech Stack: 199 SaaS tools for growth](https://productled.com/blog/product-led-growth-tech-stack/) (link, productled.com) Explore the essential product-led growth tools - from onboarding and analytics to ops and project management - used by high-growth SaaS teams to scale effectively. Tags: #b2b #growth - [The Buyer Intent Playbook: How Marketers Can Utilize Intent Data](https://learn.g2.com/buyer-intent-playbook-marketing) (link, learn.g2.com) Even great products can't sell themselves. Learn to drive demand gen, craft personalized campaigns, and encourage customer loyalty with G2 Buyer Intent. - [Selling to the Enterprise: Crafting Product Narratives](https://staysaasy.com/product/2021/08/29/narratives-in-enterprise-saas.html) (link, staysaasy.com) As a product leader, you can accelerate your company's sales growth by steering development in ways that reinforce the central narrative of your product. There are four common narratives that drive a buyer's decision to open up their wallet. Let's go through each, explain what they are, and discuss Tags: #must-read - [Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market](https://future.a16z.com/community-%E2%89%A0-marketing-why-we-need-go-to-community-not-just-go-to-market/) (link, future.a16z.com) Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans Tags: #community #must-read - [Yes, you can pivot to Product Led Growth](https://kylepoyar.substack.com/p/yes-you-can-pivot-to-product-led) (link, kylepoyar.substack.com) I'll show you the receipts Tags: #growth #must-read - [Relationship First Management](https://worklifenotes.com/2021/06/09/relationship-first-management/) (link, worklifenotes.com) Below are few principles that summarize my today's prospective on management and role of relationships: Tags: #team - [Online communities at every stage of the startup journey](https://gummysearch.com/insights/online-communities/) (link, gummysearch.com) Product makers can tap into online communities in 5 ways to advance their business. Tags: #community - [A Guide to B2B SaaS Product Onboarding](https://arrows.to/resources/onboarding-101/) (link, arrows.to) Tags: #b2b #must-read #onboarding - [Community-Led Growth: The Product-Led Growth Expansion Pack](https://corinneriley.medium.com/community-led-growth-the-product-led-growth-expansion-pack-b474ab9a7940) (link, corinneriley.medium.com) The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find… Tags: #community #growth #must-read - [Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade](https://hunterwalk.medium.com/coming-for-the-content-staying-for-the-community-started-with-video-games-or-maybe-religion-5083f3773a2) (link, hunterwalk.medium.com) Watching a half dozen French Resistance soldiers standing around debating whether Taco Bell is “authentic” teaches you some things. First… Tags: #community #content - [The Right Way to do a Competitor Analysis for a New Product Category](https://arunsureshwrites.medium.com/the-right-way-to-do-a-competitor-analysis-for-a-new-product-category-cca37f289474) (link, arunsureshwrites.medium.com) A guide for startup founders to do an objective & value based competitor analysis - [Getting better at Community Building, one habit at a time](https://rosie.land/posts/getting-better-at-community-building-one-tiny-habit-at-a-time) (link, rosie.land) Writing on community building from Rosieland. Tags: #community #must-read - [Community First, Product Second](https://www.producthunt.com/stories/community-first-product-second) (link, producthunt.com) Maker Grant recipient Sharath Kuruganty is a community builder in the fullest sense. He told us why he believes community is so important. Tags: #community - [Ways to think about customer onboarding](https://www.intercom.com/blog/videos/ways-to-think-about-customer-onboarding/) (link, intercom.com) The stakes have changed when it comes to onboarding users. It's about using context, time, and behavior as much as you can to help users achieve success. Tags: #onboarding - [How to build a successful Go To Market Strategy](https://www.process.st/go-to-market-strategy/) (link, process.st) A go-to-market (GTM) strategy is the way in which a company brings a product or service to market. No matter how good your idea is, you need a go-to-market strategy. Why? Because statistically speaking, your business is more likely to fail than succeed. In fact, if you’re a startup, your chance of f - [What is Product Marketing?](https://setapp.com/business/what-is-product-marketing) (link, setapp.com) Setapp is a large collection of powerful Mac apps available by subscription. - [Product Marketing Reading List](https://productmarketingalliance.com/your-definitive-product-marketing-reading-list/) (link, productmarketingalliance.com) A reading list of PMM books by the PMA