# \#developers 74 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/tags/developers ## Saves - [Cassidy Williams](https://twitter.com/cassidoo) (link, twitter.com) creates great content on frontend, Jamstack, and developer experience, and pushes out a great \[newsletter\](https://cassidoo.co/newsletter/) Tags: #content #developers #email #thread - [Sarah Dayan](https://twitter.com/frontstuff_io) (link, twitter.com) focuses on Jamstack, Search, and Developer Experience Tags: #developers #thread - [How to Market to Developers with Paid Marketing](https://www.moesif.com/blog/developer-marketing/paid-ads/Best-Practices-for-Paid-Marketing-To-Developers/) (link, moesif.com) How to market to developers efficiently using paid advertising leveraging inbound marketing techniques Tags: #developers - [The Case for ‘Developer Experience’](https://future.a16z.com/the-case-for-developer-experience/) (link, future.a16z.com) How are developers supposed to manage and coordinate fast-moving, heterogeneous systems including maintenance & operations — and free themselves to build? Tags: #developers - [Sendgrid's State of the Marketer-Developer Relationship, 2019](https://sendgrid.com/resource/state-of-the-marketer-developer-relationship-in-2019/) (link, sendgrid.com) Unlock free articles, guides, research, videos, and more to help build modern customer engagement for your business. Tags: #developers #devrel - [SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch](https://techcrunch.com/2021/05/11/saas-companies-can-grow-to-20m-arr-by-selling-exclusively-to-developers) (link, techcrunch.com) Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona. Tags: #b2b #developers #growth - [Developer Marketing does not exist with Adam Duvander](https://dev.to/slashdatahq/developer-marketing-does-not-exist-with-adam-duvander-oh9) (link, dev.to) Theme of the week: Does developer marketing exist? I know what you are thinking: what kind of a ques... Tags: #developers - [Enterprise is sexy, but B2D is sexier](https://news.ycombinator.com/item?id=4829229) (link, news.ycombinator.com) Tags: #developers - [X with Y](https://xwithy.com/) (link, xwithy.com) A marketplace for developer content Tags: #content #developers - [daily.dev Digest](https://daily.dev) (link, daily.dev) Community-driven newsletter with the most engaged developer stories, curated by 1M+ developers. \[Sponsor/advertise\](https://business.daily.dev) Tags: #ads #community #developers #email - [How to build a developer community: a step-by-step guide‍](https://www.crowd.dev/post/how-to-build-a-developer-community-a-step-by-step-guide-2022) (link, crowd.dev) My guide to building and growing developer communities. Tags: #community #developers - [Let's Discuss Developer Relations with Colby and Angie](https://www.youtube.com/watch?v=_q_bWATVJTg) (video, youtube.com) by Colby Fayock Tags: #developers #devrel #video - [Stripe's model of product-led, developer-centric growth.](https://lethain.com/stripe-product-led-developer-centric-growth/) (link, lethain.com) Recently, I got an email from someone asking about Stripe’s approach to product-led, developer-centric growth. If you really want a unique insight into Stripe, you’re undoubtedly better off reading Stripe’s 2021 update, but here are my general notes on Stripe as a microcosm of prod Tags: #developers #growth - [On developer marketing](https://leerob.io/blog/developer-marketing) (link, leerob.io) Developer and writer. Tags: #developers - [Why traditional marketing fails for developers and what to do about it](https://www.crowd.dev/post/why-traditional-marketing-fails-for-developers-and-what-to-do-about-it) (link, crowd.dev) Build a great product, and developers will come, right? Well, no, not really. Tags: #developers - [Launching developer tools on Product Hunt](https://ronakganatra.com/posts/successfully-launch-dev-tools-on-producthunt) (link, ronakganatra.com) What goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right? Tags: #developers #launch - [Masterclass: How to sell to 20M software developers with an amazing onboarding experience](https://blog.garrytan.com/masterclass-with-algolia-how-to-capture-the-heart-of-20m-software-developers) (link, blog.garrytan.com) 20M software developers in the world— if you can convince this set of people in the world to use your software, you've got a very very valuable startup. Today I wanted to sit down with the folks... Tags: #developers #onboarding - [Building a Go-to-Market Strategy for Developer Tools](https://mattermost.com/blog/go-to-market-strategy-for-developer-tools/) (link, mattermost.com) CEO Ian Tien shares the challenges of finding a market for developer tools and the role of open source in Mattermost's business strategy. Tags: #developers - [a16z Podcast: Selling to Developers](https://a16z.com/2016/04/13/selling-to-developers-open-source-business-models/) (link, a16z.com) Developers are more than just influencers inside the enterprise — they’re now buyers, too. That’s a huge shift from before, when only IT and other departments had that kind of purchasing power. (It’s not just a Silicon Valley thing, either, as every company becomes a software Tags: #developers #podcast - [Selling to Developers: Ten Lessons Learned](https://www.indiehackers.com/@PovilasKorop/97fda7c81f) (link, indiehackers.com) Tags: #developers - [The developer-focused go-to-market playbook](https://offers.openviewpartners.com/developerfocusedgtmplaybook) (link, offers.openviewpartners.com) Tags: #developers - [The Developer-Led Landscape](https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28) (link, tylerjewell.substack.com) $40 billion generated by products consumed, influenced or purchased by software developers. Tags: #developers - [50 Lessons in Developer Marketing](https://twitter.com/nickwritesit/status/1402318187299934212?t=OqepOdSgHEiwDLeGD3PL0A&s=19) (link, twitter.com) THREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀 Tags: #developers #must-read #thread - [The many flavors of developer-focused software - OpenView](https://openviewpartners.com/blog/flavors-developer-focused-software) (link, openviewpartners.com) Tags: #developers - [Developer Relations and Marketing (Category)](https://www.moesif.com/blog/categories/developer-relations/) (link, moesif.com) Best API practices for category: Developer Relations and Marketing Tags: #developers #devrel - [Amir Shevat on Measuring Developer Relations](https://dev.to/swyx/notes-from-amir-shevat-on-measuring-managing-developer-relations-4geo) (link, dev.to) a16z podcast on DevRel management Tags: #developers #devrel #must-read #podcast #team - [Developers don't hate marketing](https://dev.to/maxkatz/developers-don-t-hate-marketing-1op) (link, dev.to) In September I attended Evans Data Developer Marketing Summit. During a panel one person... Tags: #developers - [Developers hate marketing](https://cloud.google.com/files/apigee/apigee-developers-hate-marketing-ebook.pdf) (link, cloud.google.com) Tags: #developers #must-read - [Why do Developers hate marketing?](https://hashnode.com/post/why-do-most-of-the-developers-hate-marketing-cjgq1w0hj002r30s21jmx29q5) (link, hashnode.com) Tags: #developers - [Do Software Developers hate marketing?](https://www.stephaniemorillo.co/post/do-software-developers-hate-marketing) (link, stephaniemorillo.co) Here are mistakes marketing teams make when marketing to developers. Tags: #developers - [Marketing doesn't work on developers](http://tapes.scalevp.com/marketing-doesnt-work-developers/) (link, tapes.scalevp.com) Tags: #developers #must-read - [Building Vibrant Developer Communities](https://www.heavybit.com/library/blog/building-vibrant-developer-communities/) (link, heavybit.com) We brought together a group of developer relations experts to discuss how they’ve built and maintained vibrant, active developer communities for their orgs. Tags: #community #developers - [Developer Marketing KPIs](https://dev.to/slashdatahq/developer-marketing-kpis-are-different-from-devrel-kpis-3i8l) (link, dev.to) What makes a developer program successful? This is the question we asked in the Developer... Tags: #developers - [Lessons from Twilio: Content Marketing to Developers](https://www.heavybit.com/library/video/lessons-from-twilio-content-marketing-to-developers/) (link, heavybit.com) Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write about? How do you maintain a steady supply of fresh content? Former Twilio Marketing Director and Mattermark CEO Danielle Morrill discusses how she built a sustainable conte Tags: #content #developers - [How Developer Marketing Parallels Consumer Marketing](https://tomtunguz.com/developer-and-consumer-marketing-parallels/) (link, tomtunguz.com) Discover how developer marketing mirrors consumer strategies through influencer partnerships, brand building, and community engagement in modern B2B tech companies. Tags: #developers #must-read - [Marketing to Developers](https://twitter.com/swyx/status/1361279902889086980) (link, twitter.com) One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in \<10 mins - Explain how it works - Show how real companies use in prod Tags: #developers #must-read #thread - [Marketing to Developers and building developer relations](https://twitter.com/swyx/status/1367518496326709251) (link, twitter.com) In the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why \*\*Technical Community Builder is the hottest new job in Tech\*\*👇 Tags: #developers #devrel #must-read #thread - [The key areas of Developer Relations](https://www.samjulien.com/what-is-developer-relations) (link, samjulien.com) What is developer relations? Tags: #developers #devrel - [Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith](https://openviewpartners.com/blog/marketing-to-developers/) (link, openviewpartners.com) Tags: #developers - [Understanding Developer Marketing](https://blog.codacy.com/marketing-to-developers/) (link, blog.codacy.com) Tags: #developers - [How to market to Software Developers? A comment thread](https://www.indiehackers.com/forum/how-to-market-to-software-developers-73ee7a15fe) (link, indiehackers.com) Tags: #developers - [The Struggle of Marketing to Developers](https://glennstovall.com/marketing-to-developers/) (link, glennstovall.com) Tags: #developers - [A Primer on Developer Marketing](https://tomwentworth.com/2016/10/13/a-primer-on-developer-marketing-47d792d67586/) (link, tomwentworth.com) Tags: #developers #must-read - [Developer Marketing - Is it an oxymoron?](https://fishfaceishi.medium.com/developer-marketing-is-it-an-oxymoron-31ff3c159c32) (link, fishfaceishi.medium.com) Tags: #developers - [A Guide to Developer Marketing](https://dev.to/nickparsons/a-guide-to-developer-marketing-in-2020-5f0f) (link, dev.to) Tags: #developers - [Marketing to Developers with John Britton](https://speakerdeck.com/johndbritton/marketing-to-developers) (link, speakerdeck.com) Tags: #developers - [The Go-to-Market Channels Every Developer Marketer Needs](https://devada.com/channels-every-developer-marketer-needs/) (link, devada.com) Tags: #developers - [B2B developer marketing? It’s complicated](https://martechtoday.com/b2b-developer-marketing-complicated-205934) (link, martechtoday.com) Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code. Tags: #b2b #developers - [Content Marketing for Developers Emphasizes the Content, not the Marketing](https://devada.com/content-vs-marketing-understand-the-difference-to-connect-with-developers/) (link, devada.com) Tags: #content #developers - [Why is marketing to developers different?](https://developerrelations.com/what-is-b2d-or-developer-marketing) (link, developerrelations.com) Tags: #developers #must-read - [Go to Market challenges for B2D](https://tomtunguz.com/b2d-go-to-market/) (link, tomtunguz.com) Tags: #developers #must-read - [4 Tips for B2D Marketing](https://www.linkedin.com/pulse/4-tips-business-to-developer-b2d-marketing-apurva-dave/) (link, linkedin.com) Tags: #developers #linkedin - [How to build a strong developer brand?](https://helenmin.com/blog/marketing-to-developers) (link, helenmin.com) Tags: #brand #developers #must-read - [The B2D Sales Process](https://manticoreblog.wordpress.com/2017/01/15/b2d-marketing/) (link, manticoreblog.wordpress.com) Tags: #developers - [The B2D model and marketing to developers](https://opensenselabs.com/blog/articles/marketing-developers-b2d) (link, opensenselabs.com) Tags: #developers #must-read - [Developer Marketing Guide by Developer Markepear](https://www.developermarkepear.com/blog/developer-marketing-guide) (link, developermarkepear.com) Tags: #developers - [The Developer Marketing Guide](https://www.devmarketingguide.com/) (link, devmarketingguide.com) Tags: #developers - [Developer Experience](https://dx.addy.ie/) (link, dx.addy.ie) Tags: #developers - [The Developer's Guide To Content Creation](https://www.stephaniemorillo.co/product-page/the-developer-s-guide-to-content-creation) (link, stephaniemorillo.co) Tags: #content #developers #paid - [Developer Relations: How to Build and Grow a Successful Developer Program](https://www.amazon.com/Developer-Relations-Build-Successful-Program/dp/1484271637) (link, amazon.com) Tags: #book #developers #devrel #growth - [Developer, Advocate!: Conversations on turning a passion for talking about tech into a career](https://www.amazon.com/Developer-Advocate-Conversations-turning-passion/dp/1789138744/ref=rtpb_5) (link, amazon.com) Tags: #book #developers #devrel - [The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success](https://www.amazon.com/Business-Value-Developer-Relations-Communities/dp/1484237471/ref=sr_1_13) (link, amazon.com) Tags: #book #community #developers #devrel - [Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century](https://www.amazon.com/Ask-Your-Developer-Software-Developers/dp/0063018292/ref=sr_1_5) (link, amazon.com) Tags: #book #developers - [Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience](https://www.amazon.com/Developer-Marketing-Does-Not-Exist-ebook/dp/B091NK954H/ref=sr_1_4) (link, amazon.com) Tags: #book #developers - [Developer Marketing and Relations: The Essential Guide](https://www.amazon.com/Developer-Marketing-Relations-Essential-Guide/dp/B08KH3T5TN/ref=sr_1_1) (link, amazon.com) Tags: #book #developers - [Developer Marketing Examples by Flo Merian](https://mktto.dev/examples) (link, mktto.dev) Tags: #developers - [Developer Markepear](https://www.developermarkepear.com) (link, developermarkepear.com) Tags: #developers - [Every Developer](https://everydeveloper.com/blog/) (link, everydeveloper.com) Tags: #developers - [Importance of using experts in Developer Marketing](https://techcrunch.com/2021/07/29/draft-dev-ceo-karl-hughes-on-the-importance-of-using-experts-in-developer-marketing/) (link, techcrunch.com) Tags: #developers #must-read - [Learning how to market to developers](https://web.archive.org/web/20210119213330/https://devada.com/learning-how-market-to-developers/) (link, web.archive.org) (linked to Wayback Machine since original post was 404'd) Tags: #developers - [Is Developer Relations Developer Marketing?](https://aspleenic.medium.com/developer-relations-and-developer-marketing-they-arent-the-same-thing-35b896159825) (link, aspleenic.medium.com) Tags: #developers #devrel #must-read - [WTF is a Developer Marketing Plan?](https://www.datadab.com/blog/developer-marketing/) (link, datadab.com) Tags: #developers - [WTF is B2D?](https://snipcart.com/blog/b2d-marketing-selling-to-developers) (link, snipcart.com) Tags: #developers #must-read - [WTF is Developer Relations?](https://www.marythengvall.com/blog/2019/5/22/what-is-developer-relations-and-why-should-you-care) (link, marythengvall.com) Tags: #developers #devrel