# \#must-read 64 saves on Ronak's Savepad: https://my.savepad.app/@gunnyganatra/ronaks-savepad/tags/must-read ## Saves - [Welcome to your bland new world](https://www.bloomberg.com/opinion/articles/2020-09-07/welcome-to-your-bland-new-world-of-consumer-capitalism?utm_source=morning_brew) (link, bloomberg.com) Tags: #must-read - [An intro to startup growth](https://twitter.com/Julian/status/1445282615972429827) (link, twitter.com) 1/ An intro to startup growth. Most fast-growing startups have something in common: Product-led growth (PLG) I define it as when existing users drive your growth.\* PLG only works for these startups: Tags: #growth #must-read #thread - [7 ways to get attention for your product](https://twitter.com/lennysan/status/1447932659905318925) (link, twitter.com) Seven ways to get attention for your product Read on for 60+ examples 🧵 Tags: #must-read #thread - [SEO is the magic ingredient behind billion-dollar companies](https://twitter.com/searchbrat/status/1391043242901262343) (link, twitter.com) SEO is the magic ingredient behind billion-dollar companies. Companies like https://t.co/1cMGcf8Vga, Pinterest, Canva, Wise took creative SEO approaches to win on Google. These 6 SEO strategies were worth +500 million monthly visits in traffic. 🧵👇 Tags: #must-read #seo #thread - [Linear Growth vs. Non-Linear Growth](https://twitter.com/dharmesh/status/1394368667350097922) (link, twitter.com) Linear Growth: Create value by using resources in your company. Non-Linear Growth: Create value by by connecting resources in your ecosystem. Tags: #growth #must-read #thread - [Landing Page Copywriting Tips](https://twitter.com/jmoserr/status/1395025640022237186) (link, twitter.com) I've done copywriting for 100s of landing pages and home pages. Here are 10 landing page copywriting tips for more conversions: Tags: #must-read #thread - [OnlyFans grew faster than any other creator platform this year](https://twitter.com/petergyang/status/1333088904296026119) (link, twitter.com) 🔒 OnlyFans grew faster than any other creator platform this year. Let's explore why 👇 1. Overview 2. Flywheel 3. Creators 4. Fans 5. What's next Tags: #must-read #thread - [Uncommon SEO Knowledge](https://twitter.com/patrickstox/status/1292484953503158275) (link, twitter.com) Uncommon SEO Knowledge \#2 Titles and Meta Descriptions + Snippets Let's see if I can cover something most SEOs don't know about the tags they're most familiar with. (thread) Tags: #must-read #seo #thread - [100 Landing Page Hot Tips](https://twitter.com/robhope/status/1265278107088347136) (link, twitter.com) Leading up to my Landing Page course, here are 100 Landing Page hot tips over the next 100 days. Simply follow this thread 👇 or get em dripped to email: https://t.co/syJPSICkaH 🔥 Landing Page Hot Tip \#01 - Utilize testimonials to further highlight features & answer doubts: Tags: #must-read #thread - [The first line of your copy is crucial.](https://twitter.com/GoodMarketingHQ/status/1344671219057090562) (link, twitter.com) The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. How can you make it so compelling that every reader reads it? Make it short. Tags: #must-read #thread - [Here's How Google Knows in Less Than 5 Minutes if a New Employee Will Get Off to the Perfect Start](https://www.inc.com/jeff-haden/heres-how-google-knows-in-less-than-5-minutes-if-a-new-employee-will-get-off-to-perfect-start.html) (link, inc.com) Tags: #must-read - [The 25 Micro-Habits of High-Impact Managers](https://review.firstround.com/the-25-micro-habits-of-high-impact-managers) (link, review.firstround.com) Sharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up about failure, and sending praise up the chain. Tags: #must-read #team - [How the Best CEOs Use ‘Thinking Time’](https://openviewpartners.com/blog/ceo-thinking-time) (link, openviewpartners.com) Sometimes CEOs and leaders don't think they're doing "real work" unless they're focusing on day-to-day business operations, and that's a mistake. Tags: #must-read - [Six rules of hiring for growth](https://www.lennysnewsletter.com/p/hiring-growth) (link, lennysnewsletter.com) How to hire and build your growth team—guest post by Elena Verna Tags: #growth #must-read #team - [The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel](https://www.convertflow.com/blog/conversion-marketing) (link, convertflow.com) The traditional sales funnel is too rigid. Learn how to capture more leads and revenue with a more fluid conversion marketing funnel instead. Tags: #must-read - [The GACC Marketing Brief: The best framework we’ve created](https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best) (link, mkt1.substack.com) I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution. Tags: #must-read - [The 6 Patterns Of Uncommonly Successful Teams](https://www.nfx.com/post/patterns-of-uncommonly-successful-teams/) (link, nfx.com) High-leverage learning mapping out the shared strengths of Similarweb & Global-e, to uncover patterns that might drive the next startup’s success — maybe your own. Tags: #must-read #team - [How People Discover New Products](https://www.lennysnewsletter.com/p/how-people-discover-new-products) (link, lennysnewsletter.com) The seven places we learn about new stuff Tags: #must-read - [SaaS Churn and Short-Term Customers: The Contrarian View](https://sparktoro.com/blog/saas-churn-and-short-term-customers-the-contrarian-view/) (link, sparktoro.com) Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so Tags: #b2b #must-read - [Flywheels And How To Create Content Communities](https://andyjohns.co/posts/flywheels-and-how-to-create-content-communities) (link, andyjohns.co) Tags: #community #content #must-read - [Don't Let Your North Star Metric Deceive You](https://www.reforge.com/blog/north-star-metric-growth) (link, reforge.com) Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply. Tags: #must-read - [Swag for Devs](https://github.com/swapagarwal/swag-for-dev) (link, github.com) 😎 swag opportunities for developers. Contribute to swapagarwal/swag-for-dev development by creating an account on GitHub. Tags: #must-read - [9 Ways to Break Through a Website Traffic Plateau](https://databox.com/website-traffic-plateau) (link, databox.com) Tags: #must-read - [Pain-Point SEO: How to Produce SEO Content That Drives Conversions](https://growandconvert.com/content-marketing/seo-content-conversions/) (link, growandconvert.com) Tags: #content #must-read #seo - [SEO Community](https://seo-community.org/) (link, seo-community.org) Public domain project listing resources for SEO Tags: #community #must-read #seo - [How to Create a Product Content Strategy](https://www.departmentofproduct.com/blog/how-to-create-a-product-content-strategy/) (link, departmentofproduct.com) Why UX content writers are the unsung heroes of the modern product team and what you can do about it Tags: #content #must-read - [Crash Course in Marketing Goal Setting](https://mkt1.substack.com/p/goals) (link, mkt1.substack.com) Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups. Tags: #must-read - [Selling to the Enterprise: Crafting Product Narratives](https://staysaasy.com/product/2021/08/29/narratives-in-enterprise-saas.html) (link, staysaasy.com) As a product leader, you can accelerate your company's sales growth by steering development in ways that reinforce the central narrative of your product. There are four common narratives that drive a buyer's decision to open up their wallet. Let's go through each, explain what they are, and discuss Tags: #must-read - [Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market](https://future.a16z.com/community-%E2%89%A0-marketing-why-we-need-go-to-community-not-just-go-to-market/) (link, future.a16z.com) Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans Tags: #community #must-read - [Yes, you can pivot to Product Led Growth](https://kylepoyar.substack.com/p/yes-you-can-pivot-to-product-led) (link, kylepoyar.substack.com) I'll show you the receipts Tags: #growth #must-read - [A Guide to B2B SaaS Product Onboarding](https://arrows.to/resources/onboarding-101/) (link, arrows.to) Tags: #b2b #must-read #onboarding - [Community-Led Growth: The Product-Led Growth Expansion Pack](https://corinneriley.medium.com/community-led-growth-the-product-led-growth-expansion-pack-b474ab9a7940) (link, corinneriley.medium.com) The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find… Tags: #community #growth #must-read - [Getting better at Community Building, one habit at a time](https://rosie.land/posts/getting-better-at-community-building-one-tiny-habit-at-a-time) (link, rosie.land) Writing on community building from Rosieland. Tags: #community #must-read - [Community-Market Fit: How Do You Know You've Built a Community That People Want?](https://www.commsor.com/post/what-is-community-market-fit) (link, commsor.com) Tags: #community #must-read - [The Orbit Model: A framework for building high gravity communities](https://github.com/orbit-love/orbit-model) (link, github.com) A framework for building high gravity communities 🪐 - orbit-love/orbit-model Tags: #community #must-read - [Everyone Hates Marketers by Louis Grenier](https://www.everyonehatesmarketers.com/) (link, everyonehatesmarketers.com) Tags: #must-read - [Pivot by Scott Galloway and Kara Swisher](https://player.fm/podcasts/Scott-Galloway) (link, player.fm) Tags: #must-read - [Please, Please Don’t A/B Test That](https://medium.com/@talraviv/please-please-dont-a-b-test-that-980a9630e4fb) (link, medium.com) Tags: #must-read - [Hitenism by Hiten Shah](https://hitenism.com/) (link, hitenism.com) Tags: #must-read - [Growth Newsletter by Julian Shapiro](https://www.demandcurve.com/newsletter) (link, demandcurve.com) Tags: #email #growth #must-read - [50 Lessons in Developer Marketing](https://twitter.com/nickwritesit/status/1402318187299934212?t=OqepOdSgHEiwDLeGD3PL0A&s=19) (link, twitter.com) THREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀 Tags: #developers #must-read #thread - [Amir Shevat on Measuring Developer Relations](https://dev.to/swyx/notes-from-amir-shevat-on-measuring-managing-developer-relations-4geo) (link, dev.to) a16z podcast on DevRel management Tags: #developers #devrel #must-read #podcast #team - [Developers hate marketing](https://cloud.google.com/files/apigee/apigee-developers-hate-marketing-ebook.pdf) (link, cloud.google.com) Tags: #developers #must-read - [Marketing doesn't work on developers](http://tapes.scalevp.com/marketing-doesnt-work-developers/) (link, tapes.scalevp.com) Tags: #developers #must-read - [Content Driven Growth](https://www.lennysnewsletter.com/p/content-driven-growth-strategy) (link, lennysnewsletter.com) A great writeup on Content Driven Growth from Lenny's Newsletter, focusing on Hubspot, aHrefs, Intercom, and Slidebean Tags: #content #email #growth #must-read - [How Developer Marketing Parallels Consumer Marketing](https://tomtunguz.com/developer-and-consumer-marketing-parallels/) (link, tomtunguz.com) Discover how developer marketing mirrors consumer strategies through influencer partnerships, brand building, and community engagement in modern B2B tech companies. Tags: #developers #must-read - [Marketing to Developers](https://twitter.com/swyx/status/1361279902889086980) (link, twitter.com) One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in \<10 mins - Explain how it works - Show how real companies use in prod Tags: #developers #must-read #thread - [Marketing to Developers and building developer relations](https://twitter.com/swyx/status/1367518496326709251) (link, twitter.com) In the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why \*\*Technical Community Builder is the hottest new job in Tech\*\*👇 Tags: #developers #devrel #must-read #thread - [A Primer on Developer Marketing](https://tomwentworth.com/2016/10/13/a-primer-on-developer-marketing-47d792d67586/) (link, tomwentworth.com) Tags: #developers #must-read - [“Traction Tactics” Behind Square, PayPal, Waze, Twilio & More](https://www.nfx.com/post/traction-tactics/) (link, nfx.com) The early insights behind 9 breakthrough companies — and what tactics drove their traction. Tags: #must-read - [What Are You Missing in Marketing Your API?](https://devada.com/marketing-your-api/) (link, devada.com) Tags: #must-read - [Why is marketing to developers different?](https://developerrelations.com/what-is-b2d-or-developer-marketing) (link, developerrelations.com) Tags: #developers #must-read - [Go to Market challenges for B2D](https://tomtunguz.com/b2d-go-to-market/) (link, tomtunguz.com) Tags: #developers #must-read - [How to build a strong developer brand?](https://helenmin.com/blog/marketing-to-developers) (link, helenmin.com) Tags: #brand #developers #must-read - [The B2D model and marketing to developers](https://opensenselabs.com/blog/articles/marketing-developers-b2d) (link, opensenselabs.com) Tags: #developers #must-read - [How Airtable’s Long Tail SEO Strategy Is Helping Build Their Moat](https://foundationinc.co/lab/long-tail-seo-strategy/) (link, foundationinc.co) Airtable's SEO strategy is one of the most impressive long tail SEO efforts in recent history. Tags: #must-read #seo - [Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya Nadella](https://www.amazon.com/Hit-Refresh-Rediscover-Microsofts-Everyone-ebook/dp/B01HOT5SQA) (link, amazon.com) Tags: #book #must-read - [Essentialism: The Disciplined Pursuit of Less by Greg McKeown](https://www.amazon.de/-/en/gp/product/0753555166) (link, amazon.de) Tags: #book #must-read - [Importance of using experts in Developer Marketing](https://techcrunch.com/2021/07/29/draft-dev-ceo-karl-hughes-on-the-importance-of-using-experts-in-developer-marketing/) (link, techcrunch.com) Tags: #developers #must-read - [Is Developer Relations Developer Marketing?](https://aspleenic.medium.com/developer-relations-and-developer-marketing-they-arent-the-same-thing-35b896159825) (link, aspleenic.medium.com) Tags: #developers #devrel #must-read - [Everything is Fucked: A Book About Hope by Mark Manson](https://www.amazon.com/Untitled-Mark-Manson/dp/0062888439) (link, amazon.com) Tags: #book #must-read - [Andrew Chen](https://andrewchen.co/) (link, andrewchen.co) Long reads on growth and business Tags: #growth #must-read - [WTF is B2D?](https://snipcart.com/blog/b2d-marketing-selling-to-developers) (link, snipcart.com) Tags: #developers #must-read - [Kevin Indig](https://www.kevin-indig.com/) (link, kevin-indig.com) No-BS long reads on SEO, Content, and Strategy Tags: #content #growth #must-read #seo