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B2B case study examples · Savepad

Real B2B growth case studies from my own swipe file, from Notion and Stripe to Snowflake and Supabase, and what good customer case studies have in common.

Link · savepad.app · #B2B · #Marketing resources

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Cold email examples · Savepad

Cold email examples for B2B sales and favours: the structure behind the ones that get replies, subject lines that get opened, and the tells that get deleted.

Link · savepad.app · #B2B · #Copywriting

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How to calculate CAC and CAC payback · Savepad

Customer acquisition cost and CAC payback without the finance-speak: the formulas, what to include, worked examples, and healthy numbers for SaaS.

Link · savepad.app · #B2B · #Marketing maths

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LinkedIn ad examples · Savepad

LinkedIn ad examples by format, from document and thought leader ads to images and video, the patterns that work for B2B, and how to find competitors' ads.

Link · savepad.app · #Ads · #B2B

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LinkedIn Ad Library guide · Savepad

The LinkedIn Ad Library shows every ad a company ran in the past year, free. How to search it, what the EU data shows, and how to keep the good ones.

Link · savepad.app · #Ads · #B2B