#Copywriting

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About page examples · Savepad

About pages people actually read: patterns for startups, SaaS, and one-person companies, what to put on yours, and the clichés everyone skips.

Link · savepad.app · #Copywriting · #Landing pages

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Brand guidelines examples · Savepad

Public brand guidelines worth studying, from Mailchimp to GOV.UK and Atlassian, what a good brand book includes, and how to keep the PDFs searchable.

Link · savepad.app · #Copywriting · #Design

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Call to action examples · Savepad

Call to action examples for buttons, pages, emails, and ads, grouped by the job they do, with the copy that works and the copy that gets scrolled past.

Link · savepad.app · #Copywriting · #Landing pages

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Cold email examples · Savepad

Cold email examples for B2B sales and favours: the structure behind the ones that get replies, subject lines that get opened, and the tells that get deleted.

Link · savepad.app · #B2B · #Copywriting

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How to build a copywriting swipe file · Savepad

What to save, where to find it, and how to sort it, so the next blank headline field takes ten minutes instead of an afternoon.

Link · savepad.app · #Copywriting · #Swipe files

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Headline examples, and the formulas behind them · Savepad

Good headlines from ads and homepages, old and new, grouped by the trick they're using, so you can steal the trick and not the words.

Link · savepad.app · #Copywriting · #Swipe files

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Testimonial examples · Savepad

How to write, ask for, and show testimonials people believe: formats that work, the details that make a quote credible, and what makes one look made up.

Link · savepad.app · #Copywriting · #Landing pages

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Tone of voice examples · Savepad

Brand tone of voice examples, voice vs tone, how to write a voice guide people use, and the AI tells that make every brand sound the same.

Link · savepad.app · #Copywriting · #Swipe files

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Value proposition examples · Savepad

Value proposition examples for SaaS, dev tools, and ecommerce, the patterns behind the clear ones, a simple formula, and the tests to run before it ships.

Link · savepad.app · #Copywriting · #Landing pages