Blog

Blog · Savepad

Swipe files, references, and marketing examples worth stealing from. Ngl, it's mainly for SEO.

Link · savepad.app

404 page examples · Savepad

Good 404 pages get people somewhere useful and leave them in a better mood. Patterns that work, a checklist, and how to keep the clever ones you find.

Link · savepad.app · #Design · #Landing pages

Abandoned cart email examples · Savepad

Abandoned cart email examples: the three-email sequence, timing, subject lines, when to offer a discount, and the mistakes that train people to wait.

Link · savepad.app · #Ecommerce · #Email

About page examples · Savepad

About pages people actually read: patterns for startups, SaaS, and one-person companies, what to put on yours, and the clichés everyone skips.

Link · savepad.app · #Copywriting · #Landing pages

Ad spy tools vs swipe files · Savepad

Ad spy tools find ads for you for $26 to $459 a month. A swipe file keeps the ones you liked. How to tell which you need, and the free stack that covers most.

Link · savepad.app · #Ads · #Swipe files

How to build an ad swipe file from the ad libraries · Savepad

Where to find ads worth saving, how to spot the ones that are working, and how to sort a paid social swipe file so you can find a hook in 30 seconds.

Link · savepad.app · #Ads · #Swipe files

How to archive a web page · Savepad

Pages get redesigned, paywalled, and deleted. Five ways to keep a permanent copy of a web page, from the Wayback Machine to a PDF, and which one fits what you need.

Link · savepad.app · #Bookmarks · #Swipe files

Are.na alternatives · Savepad

Are.na is a calm, ad-free place to collect things in public. The alternatives if you want a private work library, better search, or more than links and images.

Link · savepad.app · #Alternatives · #Second brain

Best ad swipe file tools · Savepad

Most ad swipe file lists are written by ad spy tools ranking themselves first. Here's the field with real prices, which ones use AI, and which save more than ads.

Link · savepad.app · #Ads · #Alternatives

Best bookmark managers · Savepad

The bookmark managers worth using in 2026, from free browser bookmarks to Raindrop, Pinboard, and Savepad, with what each is best at, prices, and which ones use AI.

Link · savepad.app · #Alternatives · #Bookmarks

Best moodboard apps · Savepad

The moodboard apps worth using: canvases like Milanote and Figma, image tools like Pinterest and Cosmos, and libraries like Savepad you can search by colour.

Link · savepad.app · #Alternatives · #Design

Best read-it-later apps · Savepad

Pocket shut down in 2025 and Omnivore in 2024. The read-it-later apps still standing, what each is best at, which use AI, and which keep the page if the link dies.

Link · savepad.app · #Alternatives · #Read later

Best swipe file tools in 2026, compared · Savepad

Thirteen swipe file tools compared with real prices: who each is for, what it does better than the rest, which ones use AI, and which save more than ads.

Link · savepad.app · #Alternatives · #Swipe files

Brand guidelines examples · Savepad

Public brand guidelines worth studying, from Mailchimp to GOV.UK and Atlassian, what a good brand book includes, and how to keep the PDFs searchable.

Link · savepad.app · #Copywriting · #Design

Break-even ROAS formula · Savepad

Break-even ROAS is the return on ad spend where you stop losing money. The formula, worked examples at different margins, and the mistakes people make.

Link · savepad.app · #Ads · #Marketing maths

Call to action examples · Savepad

Call to action examples for buttons, pages, emails, and ads, grouped by the job they do, with the copy that works and the copy that gets scrolled past.

Link · savepad.app · #Copywriting · #Landing pages

B2B case study examples · Savepad

Real B2B growth case studies from my own swipe file, from Notion and Stripe to Snowflake and Supabase, and what good customer case studies have in common.

Link · savepad.app · #B2B · #Marketing resources

Changelog examples · Savepad

What good changelogs do, from Linear and Vercel to PostHog and Raycast: the formats, the writing, the visuals, and how to keep one people actually read.

Link · savepad.app · #Developers · #Product

Cold email examples · Savepad

Cold email examples for B2B sales and favours: the structure behind the ones that get replies, subject lines that get opened, and the tells that get deleted.

Link · savepad.app · #B2B · #Copywriting

Competitor analysis template (free, copy it) · Savepad

A competitor analysis template you'll keep up to date: the table to fill in, what to save per competitor, and how to see what changed on their site.

Link · savepad.app · #Competitor research · #Templates

How to copy text from an image or screenshot, on any device · Savepad

Mac, iPhone, Windows, Android, and Chrome all have text recognition built in now. Here's where it is on each, and how to make it actually accurate.

Link · savepad.app · #How to · #Screenshots

How to build a copywriting swipe file · Savepad

What to save, where to find it, and how to sort it, so the next blank headline field takes ten minutes instead of an afternoon.

Link · savepad.app · #Copywriting · #Swipe files

What goes in a creative brief (with a template you can copy) · Savepad

A one-page creative brief template for ads, landing pages, and campaigns, what each section is for, and why the references section matters more than the rest.

Link · savepad.app · #Ads · #Templates

Design inspiration websites worth bookmarking · Savepad

The design inspiration sites worth keeping open: landing pages, app screens, type, and the weird stuff, what each is good for, and what to do with what you find.

Link · savepad.app · #Design · #Marketing resources

How to keep a design swipe file · Savepad

A design swipe file that stays useful: save whole pages, keep the fonts and colours, sort by what you'll need, and find things by colour and text.

Link · savepad.app · #Design · #How to

Developer documentation examples · Savepad

The developer docs I keep in my own swipe file, from Stripe and Twilio-era classics to Mintlify, Prisma, and Tailwind, and the patterns that make documentation good.

Link · savepad.app · #Developer marketing · #Developers

Developer marketing resources worth reading · Savepad

The developer marketing and DevRel reading I'd hand anyone starting out: basics, case studies, docs worth copying, newsletters, and people to follow.

Link · savepad.app · #Developer marketing · #Marketing resources

Diigo alternatives · Savepad

Diigo was the bookmark-and-highlight tool for years. If the extension keeps breaking on you, these are the alternatives for bookmarks, highlights, and keeping pages.

Link · savepad.app · #Alternatives · #Bookmarks

Eagle app alternatives · Savepad

Eagle is a fast desktop app for huge local image libraries. The alternatives if you want your references on the web, on your phone, or without the new AI features.

Link · savepad.app · #Alternatives · #Design

How to keep an email swipe file · Savepad

Sign up, forward, keep the order. How to build an email swipe file that saves whole onboarding and lifecycle sequences, not just nice-looking one-offs.

Link · savepad.app · #Email · #Swipe files

Evernote alternatives if you mostly clip stuff from the web · Savepad

Evernote's free plan got cut to 50 notes. Here's where to go, split by what you actually used it for: writing notes, or clipping pages and screenshots.

Link · savepad.app · #Alternatives · #Bookmarks

How to export bookmarks from any browser · Savepad

Where the export button hides in every browser, what you get, and how to turn the file into a spreadsheet if you need to.

Link · savepad.app · #Bookmarks · #How to

How to export your X (Twitter) bookmarks · Savepad

X doesn't give you an export button for bookmarks. Here are the ways that actually work, what each one gets you, and where to put them afterwards.

Link · savepad.app · #Bookmarks · #How to

Facebook and Instagram ad examples · Savepad

Ten ad formats that keep showing up in the Meta Ad Library for months at a time, what makes each one work, and how to make your own version.

Link · savepad.app · #Ads · #Swipe files

How to find a website's color palette · Savepad

Three ways to get the exact colours a website uses, from Chrome dev tools to an eyedropper and a screenshot, and how to keep the palettes you like.

Link · savepad.app · #Design · #Tools

How to find out what font a website is using · Savepad

Three ways to identify a website's font in under a minute: your browser's DevTools, an extension, or a font matcher for images. Plus what to do once you've found it.

Link · savepad.app · #Design · #Fonts

Folders vs tags: which should you use? · Savepad

Folders answer where a thing lives, tags answer what it's about. Use folders for the one home, tags for the three other ways you'll look for it. With examples.

Link · savepad.app · #How to · #Organising

Foreplay alternatives · Savepad

Foreplay is built for paid social teams and starts at $49 a month. The alternatives if you save ads alongside pages and emails, work alone, or want a smaller bill.

Link · savepad.app · #Ads · #Alternatives

Foreplay vs Swipekit · Savepad

Foreplay and Swipekit both save ads and track competitors. How they differ on price, seats, discovery, and AI, and when neither is the right tool.

Link · savepad.app · #Ads · #Alternatives

Free marketing tools with no signup · Savepad

Free marketing tools with no email wall: UTM builder, ad specs, subject line preview, CAC and ROAS calculators, safe zones, and more.

Link · savepad.app · #Marketing · #Tools

Free swipe file tools · Savepad

Every swipe file tool says it's free. Here's what each free plan really holds, where it runs out, and the free DIY setups that work if you don't want another app.

Link · savepad.app · #Alternatives · #Swipe files

How to take a full-page screenshot in any browser · Savepad

Capture a whole web page, top to footer, without an extension. The hidden menu in every browser, plus the iPhone trick nobody knows about.

Link · savepad.app · #How to · #Screenshots

Google Ads Transparency Center guide · Savepad

The Google Ads Transparency Center shows the search, YouTube, and display ads any advertiser runs, free. How to search it, filter it, and keep the good ones.

Link · savepad.app · #Ads

Google Drive swipe file · Savepad

A swipe file in Google Drive is free and you already have it. The folders, file names that make search work, a sheet for links, and where it falls apart.

Link · savepad.app · #Swipe files

Google Keep alternatives · Savepad

Google Keep is great for a shopping list and terrible for 400 saved links and screenshots. The alternatives, depending on whether you take notes or keep references.

Link · savepad.app · #Alternatives · #Second brain

Headline examples, and the formulas behind them · Savepad

Good headlines from ads and homepages, old and new, grouped by the trick they're using, so you can steal the trick and not the words.

Link · savepad.app · #Copywriting · #Swipe files

Hero section examples · Savepad

Hero section patterns that work, from product-first heroes to one-line promises, with real dev tool and SaaS homepages and the mistakes that cause bounces.

Link · savepad.app · #Design · #Landing pages

How to calculate CAC and CAC payback · Savepad

Customer acquisition cost and CAC payback without the finance-speak: the formulas, what to include, worked examples, and healthy numbers for SaaS.

Link · savepad.app · #B2B · #Marketing maths

How to make a mood board, no Photoshop needed · Savepad

A step by step for making a mood board that actually helps a project: what to collect, how to cut it down, and how to share it without a 40 MB PDF.

Link · savepad.app · #Design · #How to

How to organize your bookmarks so you can find them again · Savepad

Bookmarks bar at 400 links and no idea what's in it? Here's how to sort them once, keep them sorted, and actually find the thing you saved.

Link · savepad.app · #Bookmarks · #How to

How to find your saved posts on Instagram · Savepad

Where Instagram hides your saved posts, how collections work, how to download the list, and how to get them somewhere you can search.

Link · savepad.app · #How to · #Social

How to keep all your bookmarks and saved stuff in one place · Savepad

Bookmarks, Slack saves, Figma, Drive, screenshots, and saved posts, pulled into one searchable library. Source by source, with and without an AI assistant.

Link · savepad.app · #Bookmarks · #Marketing resources

Landing page examples I keep stealing from · Savepad

The landing pages in my own swipe file, what each one does well, and the patterns worth borrowing for your next homepage.

Link · savepad.app · #Landing pages · #Swipe files

LinkedIn ad examples · Savepad

LinkedIn ad examples by format, from document and thought leader ads to images and video, the patterns that work for B2B, and how to find competitors' ads.

Link · savepad.app · #Ads · #B2B

LinkedIn Ad Library guide · Savepad

The LinkedIn Ad Library shows every ad a company ran in the past year, free. How to search it, what the EU data shows, and how to keep the good ones.

Link · savepad.app · #Ads · #B2B

How to find saved posts on LinkedIn · Savepad

Where LinkedIn hides your saved posts on desktop and in the app, why they vanish, and how to keep the good ones somewhere you can search and sort.

Link · savepad.app · #Social · #Swipe files

MagicBrief alternatives · Savepad

MagicBrief shut down on 31 July 2026 after Canva bought it. What happened to your saved ads, and the swipe file and creative analytics tools worth moving to.

Link · savepad.app · #Ads · #Alternatives

Marketing newsletters worth your inbox · Savepad

The marketing newsletters I actually read, for growth, SEO, B2B, and developer marketing, and how to keep them from drowning your inbox.

Link · savepad.app · #Marketing resources · #Newsletters

The marketing resources I actually go back to · Savepad

Blogs, books, newsletters, podcasts, and case studies from my own swipe file, the ones I starred after years of saving everything.

Link · savepad.app · #Marketing resources

How to use the Meta Ad Library for competitor ads · Savepad

Search any brand's live Facebook and Instagram ads, spot the ones that are working, and save them before they get switched off.

Link · savepad.app · #Ads · #How to