Free tools

Free tools for marketers, designers, and developers · Savepad

25 free tools you probably search for anyways: UTM builder, ad specs, Google snippet preview, colour palettes, calculators, and more. No signup, no AI.

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Ad brief template: free, no signup · Savepad

Fill in the brief in your browser, drop your reference ads in, and download a clean PDF for the designer.

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Ad copy character counter: free, no signup · Savepad

Live counts against every field’s limit and where each platform cuts your copy off.

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Ad frequency calculator: free, no signup · Savepad

Reach and impressions in, frequency out, with the point where people start scrolling past.

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Every ad library in one place: free, no signup · Savepad

Search a brand across the Meta, TikTok, LinkedIn, Google, and X ad libraries at once, by country.

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Ad specs for every platform: free, no signup · Savepad

Sizes, ratios, file limits, and copy lengths for Meta, TikTok, LinkedIn, Google, YouTube, Pinterest, Reddit, and X.

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Bookmarks file converter: free, no signup · Savepad

Turn a Chrome, Safari, or Firefox bookmarks export into CSV, JSON, or Markdown.

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Break-even ROAS calculator: free, no signup · Savepad

Your margin in, the ROAS you need to stop losing money out. Any number solves for the rest.

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Customer acquisition cost calculator: free, no signup · Savepad

Ad spend, salaries, tools, and agency fees in, the real CAC per channel out.

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Tracking parameter remover: free, no signup · Savepad

Strip utm, fbclid, gclid, mc_eid and friends off any link before you share it. Our own list, published.

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Colour palette from an image: free, no signup · Savepad

Drop an image, get its five main colours as hex, RGB, OKLCH, and CSS variables.

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CAC payback period calculator: free, no signup · Savepad

How many months until a customer pays back what they cost, from CAC, price, and margin.

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Safe zone checker: free, no signup · Savepad

Drop your Reel, TikTok, Story, or Short, and see the platform’s buttons and captions over it.

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Screenshot mockup: free, no signup · Savepad

Put a screenshot in a browser or phone frame on a nice background, for that LinkedIn teardown post.

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Google snippet preview: free, no signup · Savepad

Your title and description at Google’s real pixel widths, desktop and mobile, with the cut-off shown.

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Subject line and preheader preview: free, no signup · Savepad

See it in Gmail, Apple Mail, Outlook, and on a phone, with the truncation and the emoji rendering.

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UTM builder: free, no signup · Savepad

Build campaign links with presets you can reuse, or a whole CSV of them at once.

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YouTube thumbnail grabber: free, no signup · Savepad

Every size of a video’s thumbnail, for your swipe file or your next moodboard.

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