Performance Marketing & Optimization

A lesson from a DTC marketer to a B2B marketer

As you might know, I made the jump from Ecommerce to B2B Fintech back in March.

Link · michaellorenzos.com · #b2b

How to Scale Outbound Marketing

Link · medium.com

How acquisition and retention work together

Link · productled.com

Acquisition Channel Opportunities: Meta, Discord App Store, Spotify Podcasts

Link · indiehackers.com · #podcast

How to Build and Optimize CTA Buttons That Convert

Link · unbounce.com

How to (Actually) Calculate CAC

Link · andrewchen.com

Why most analytics efforts fail

Link · reforge.com

Please, Please Don’t A/B Test That

Link · medium.com · #must-read