Product, Community, and Developer Marketing

How to Build a Product-Led Growth Strategy

Follow our step‑by‑step PLG Strategy Playbook - covering self‑serve models, onboarding, value metrics & viral loops to drive product‑led growth.

Link · productled.com · #growth

A Founder's Guide to Community

When to invest in community, how to get started, setting goals, crafting a strategy, hiring, scaling, and much more—guest post by David Spinks

Link · lennysnewsletter.com · #community

How to Create a Product Content Strategy

Why UX content writers are the unsung heroes of the modern product team and what you can do about it

Link · departmentofproduct.com · #content · #must-read

You Can't Buy Integration

The usual build-versus-buy rules for applications don't apply to integration

Link · martinfowler.com

Crash Course in Marketing Goal Setting

Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups.

Link · mkt1.substack.com · #must-read

Product-Led Growth Tech Stack: 199 SaaS tools for growth

Explore the essential product-led growth tools - from onboarding and analytics to ops and project management - used by high-growth SaaS teams to scale effectively.

Link · productled.com · #b2b · #growth

The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Even great products can't sell themselves. Learn to drive demand gen, craft personalized campaigns, and encourage customer loyalty with G2 Buyer Intent.

Link · learn.g2.com

Selling to the Enterprise: Crafting Product Narratives

As a product leader, you can accelerate your company's sales growth by steering development in ways that reinforce the central narrative of your product. There are four common narratives that drive a buyer's decision to open up their wallet. Let's go through each, explain what they are, and discuss what you can do to harness them.

Link · staysaasy.com · #must-read

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching... Read More

Link · future.a16z.com · #community · #must-read

Yes, you can pivot to Product Led Growth

I'll show you the receipts

Link · kylepoyar.substack.com · #growth · #must-read

Relationship First Management

Below are few principles that summarize my today's prospective on management and role of relationships:

Link · worklifenotes.com · #team

Online communities at every stage of the startup journey

Product makers can tap into online communities in 5 ways to advance their business.

Link · gummysearch.com · #community

A Guide to B2B SaaS Product Onboarding

Link · arrows.to · #b2b · #must-read

Community-Led Growth: The Product-Led Growth Expansion Pack

The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find…

Link · corinneriley.medium.com · #community · #growth

Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade

Watching a half dozen French Resistance soldiers standing around debating whether Taco Bell is “authentic” teaches you some things. First…

Link · hunterwalk.medium.com · #community · #content

The Right Way to do a Competitor Analysis for a New Product Category

A guide for startup founders to do an objective & value based competitor analysis

Link · arunsureshwrites.medium.com

Getting better at Community Building, one habit at a time

Writing on community building from Rosieland.

Link · rosie.land · #community · #must-read

Community First, Product Second

Maker Grant recipient Sharath Kuruganty is a community builder in the fullest sense. He told us why he believes community is so important.

Link · producthunt.com · #community

Ways to think about customer onboarding

The stakes have changed when it comes to onboarding users. It's about using context, time, and behavior as much as you can to help users achieve success.

Link · intercom.com · #onboarding

How to build a successful Go To Market Strategy

A go-to-market (GTM) strategy is the way in which a company brings a product or service to market. No matter how good your idea is, you need a go-to-market strategy. Why? Because statistically speaking, your business is more likely to fail than succeed. In fact, if you’re a startup, your chance of failure is a

Link · process.st

What is Product Marketing?

Setapp is a large collection of powerful Mac apps available by subscription.

Link · setapp.com

Product Marketing Reading List

A reading list of PMM books by the PMA

Link · productmarketingalliance.com