#developers

Cassidy Williams

creates great content on frontend, Jamstack, and developer experience, and pushes out a great [newsletter](https://cassidoo.co/newsletter/)

Link · twitter.com · #content · #developers

Sarah Dayan

focuses on Jamstack, Search, and Developer Experience

Link · twitter.com · #developers · #thread

How to Market to Developers with Paid Marketing

How to market to developers efficiently using paid advertising leveraging inbound marketing techniques

Link · moesif.com · #developers

The Case for ‘Developer Experience’

How are developers supposed to manage and coordinate fast-moving, heterogeneous systems including maintenance & operations — and free themselves to build?

Link · future.a16z.com · #developers

Sendgrid's State of the Marketer-Developer Relationship, 2019

Unlock free articles, guides, research, videos, and more to help build modern customer engagement for your business.

Link · sendgrid.com · #developers · #devrel

SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch

Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona.

Link · techcrunch.com · #b2b · #developers

Developer Marketing does not exist with Adam Duvander

Theme of the week: Does developer marketing exist? I know what you are thinking: what kind of a ques...

Link · dev.to · #developers

Enterprise is sexy, but B2D is sexier

Link · news.ycombinator.com · #developers

X with Y

A marketplace for developer content

Link · xwithy.com · #content · #developers

daily.dev Digest

Community-driven newsletter with the most engaged developer stories, curated by 1M+ developers. [Sponsor/advertise](https://business.daily.dev)

Link · daily.dev · #ads · #community

How to build a developer community: a step-by-step guide‍

My guide to building and growing developer communities.

Link · crowd.dev · #community · #developers

Let's Discuss Developer Relations with Colby and Angie

by Colby Fayock

Video · youtube.com · #developers · #devrel

Stripe's model of product-led, developer-centric growth.

Recently, I got an email from someone asking about Stripe’s approach to product-led, developer-centric growth. If you really want a unique insight into Stripe, you’re undoubtedly better off reading Stripe’s 2021 update, but here are my general notes on Stripe as a microcosm of product-led, developer-centric growth. from Sequoia's The Market Curve A good place to start this journey is with the market curve, with this one specifically from Sequoia, which segments companies by the customer cohort they serve. The Stripe of 2022 spans from SMB through enterprise, but early Stripe was highly focused on the startup segment of SMB.

Link · lethain.com · #developers · #growth

On developer marketing

Developer and writer.

Link · leerob.io · #developers

Why traditional marketing fails for developers and what to do about it

Build a great product, and developers will come, right? Well, no, not really.

Link · crowd.dev · #developers

Launching developer tools on Product Hunt

What goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right?

Link · ronakganatra.com · #developers · #launch

Masterclass: How to sell to 20M software developers with an amazing onboarding experience

20M software developers in the world— if you can convince this set of people in the world to use your software, you've got a very very valuable startup. Today I wanted to sit down with the folks...

Link · blog.garrytan.com · #developers · #onboarding

Building a Go-to-Market Strategy for Developer Tools

CEO Ian Tien shares the challenges of finding a market for developer tools and the role of open source in Mattermost's business strategy.

Link · mattermost.com · #developers

a16z Podcast: Selling to Developers

Developers are more than just influencers inside the enterprise — they’re now buyers, too. That’s a huge shift from before, when only IT and other departments had that kind of purchasing power. (It’s not just a Silicon Valley thing, either, as every company becomes a software company.) So what’s different then about selling and marketing...

Link · a16z.com · #developers · #podcast

Selling to Developers: Ten Lessons Learned

Link · indiehackers.com · #developers

The developer-focused go-to-market playbook

Link · offers.openviewpartners.com · #developers

The Developer-Led Landscape

$40 billion generated by products consumed, influenced or purchased by software developers.

Link · tylerjewell.substack.com · #developers

50 Lessons in Developer Marketing

THREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀

Link · twitter.com · #developers · #must-read

The many flavors of developer-focused software - OpenView

Link · openviewpartners.com · #developers

Developer Relations and Marketing (Category)

Best API practices for category: Developer Relations and Marketing

Link · moesif.com · #developers · #devrel

Amir Shevat on Measuring Developer Relations

a16z podcast on DevRel management

Link · dev.to · #developers · #devrel

Developers don't hate marketing

In September I attended Evans Data Developer Marketing Summit. During a panel one person...

Link · dev.to · #developers

Developers hate marketing

Link · cloud.google.com · #developers · #must-read

Why do Developers hate marketing?

Link · hashnode.com · #developers

Do Software Developers hate marketing?

Here are mistakes marketing teams make when marketing to developers.

Link · stephaniemorillo.co · #developers

Marketing doesn't work on developers

Link · tapes.scalevp.com · #developers · #must-read

Building Vibrant Developer Communities

We brought together a group of developer relations experts to discuss how they’ve built and maintained vibrant, active developer communities for their orgs.

Link · heavybit.com · #community · #developers

Developer Marketing KPIs

What makes a developer program successful? This is the question we asked in the Developer...

Link · dev.to · #developers

Lessons from Twilio: Content Marketing to Developers

Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write about? How do you maintain a steady supply of fresh content? Former Twilio Marketing Director and Mattermark CEO Danielle Morrill discusses how she built a sustainable content pipeline, got mileage out of individual pieces, and evolved content marketing as her community grew from few to 100,000+.

Link · heavybit.com · #content · #developers

How Developer Marketing Parallels Consumer Marketing

Discover how developer marketing mirrors consumer strategies through influencer partnerships, brand building, and community engagement in modern B2B tech companies.

Link · tomtunguz.com · #developers · #must-read

Marketing to Developers

One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in <10 mins - Explain how it works - Show how real companies use in prod

Link · twitter.com · #developers · #must-read

Marketing to Developers and building developer relations

In the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why **Technical Community Builder is the hottest new job in Tech**👇

Link · twitter.com · #developers · #devrel

The key areas of Developer Relations

What is developer relations?

Link · samjulien.com · #developers · #devrel

Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith

Link · openviewpartners.com · #developers

Understanding Developer Marketing

Link · blog.codacy.com · #developers

How to market to Software Developers? A comment thread

Link · indiehackers.com · #developers

The Struggle of Marketing to Developers

Link · glennstovall.com · #developers

A Primer on Developer Marketing

Link · tomwentworth.com · #developers · #must-read

Developer Marketing - Is it an oxymoron?

Link · fishfaceishi.medium.com · #developers

A Guide to Developer Marketing

Link · dev.to · #developers

Marketing to Developers with John Britton

Link · speakerdeck.com · #developers

The Go-to-Market Channels Every Developer Marketer Needs

Link · devada.com · #developers

B2B developer marketing? It’s complicated

Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.

Link · martechtoday.com · #b2b · #developers

Content Marketing for Developers Emphasizes the Content, not the Marketing

Link · devada.com · #content · #developers

Why is marketing to developers different?

Link · developerrelations.com · #developers · #must-read

Go to Market challenges for B2D

Link · tomtunguz.com · #developers · #must-read

4 Tips for B2D Marketing

Link · linkedin.com · #developers · #linkedin

How to build a strong developer brand?

Link · helenmin.com · #brand · #developers

The B2D Sales Process

Link · manticoreblog.wordpress.com · #developers

The B2D model and marketing to developers

Link · opensenselabs.com · #developers · #must-read

Developer Marketing Guide by Developer Markepear

Link · developermarkepear.com · #developers

The Developer Marketing Guide

Link · devmarketingguide.com · #developers

Developer Experience

Link · dx.addy.ie · #developers

The Developer's Guide To Content Creation

Link · stephaniemorillo.co · #content · #developers

Developer Relations: How to Build and Grow a Successful Developer Program

Link · amazon.com · #book · #developers