twitter.comAn intro to startup growth1/ An intro to startup growth. Most fast-growing startups have something in common: Product-led growth (PLG) I define it as when existing users drive your growth.* PLG only works for these startups:Link · twitter.com · #growth · #must-read
twitter.com7 ways to get attention for your productSeven ways to get attention for your product Read on for 60+ examples 🧵Link · twitter.com · #must-read · #thread
twitter.comSEO is the magic ingredient behind billion-dollar companiesSEO is the magic ingredient behind billion-dollar companies. Companies like https://t.co/1cMGcf8Vga, Pinterest, Canva, Wise took creative SEO approaches to win on Google. These 6 SEO strategies were worth +500 million monthly visits in traffic. 🧵👇Link · twitter.com · #must-read · #seo
twitter.comLinear Growth vs. Non-Linear GrowthLinear Growth: Create value by using resources in your company. Non-Linear Growth: Create value by by connecting resources in your ecosystem.Link · twitter.com · #growth · #must-read
twitter.comLanding Page Copywriting TipsI've done copywriting for 100s of landing pages and home pages. Here are 10 landing page copywriting tips for more conversions:Link · twitter.com · #must-read · #thread
twitter.comOnlyFans grew faster than any other creator platform this year🔒 OnlyFans grew faster than any other creator platform this year. Let's explore why 👇 1. Overview 2. Flywheel 3. Creators 4. Fans 5. What's nextLink · twitter.com · #must-read · #thread
twitter.comUncommon SEO KnowledgeUncommon SEO Knowledge #2 Titles and Meta Descriptions + Snippets Let's see if I can cover something most SEOs don't know about the tags they're most familiar with. (thread)Link · twitter.com · #must-read · #seo
twitter.com100 Landing Page Hot TipsLeading up to my Landing Page course, here are 100 Landing Page hot tips over the next 100 days. Simply follow this thread 👇 or get em dripped to email: https://t.co/syJPSICkaH 🔥 Landing Page Hot Tip #01 - Utilize testimonials to further highlight features & answer doubts:Link · twitter.com · #must-read · #thread
twitter.comThe first line of your copy is crucial.The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. How can you make it so compelling that every reader reads it? Make it short.Link · twitter.com · #must-read · #thread
inc.comHere's How Google Knows in Less Than 5 Minutes if a New Employee Will Get Off to the Perfect StartLink · inc.com · #must-read
review.firstround.comThe 25 Micro-Habits of High-Impact ManagersSharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up about failure, and sending praise up the chain.Link · review.firstround.com · #must-read · #team
openviewpartners.comHow the Best CEOs Use ‘Thinking Time’Sometimes CEOs and leaders don't think they're doing "real work" unless they're focusing on day-to-day business operations, and that's a mistake.Link · openviewpartners.com · #must-read
lennysnewsletter.comSix rules of hiring for growthHow to hire and build your growth team—guest post by Elena VernaLink · lennysnewsletter.com · #growth · #must-read
convertflow.comThe Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales FunnelThe traditional sales funnel is too rigid. Learn how to capture more leads and revenue with a more fluid conversion marketing funnel instead.Link · convertflow.com · #must-read
mkt1.substack.comThe GACC Marketing Brief: The best framework we’ve createdI evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution.Link · mkt1.substack.com · #must-read
nfx.comThe 6 Patterns Of Uncommonly Successful TeamsHigh-leverage learning mapping out the shared strengths of Similarweb & Global-e, to uncover patterns that might drive the next startup’s success — maybe your own.Link · nfx.com · #must-read · #team
lennysnewsletter.comHow People Discover New ProductsThe seven places we learn about new stuffLink · lennysnewsletter.com · #must-read
sparktoro.comSaaS Churn and Short-Term Customers: The Contrarian ViewEver wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are soLink · sparktoro.com · #b2b · #must-read
andyjohns.coFlywheels And How To Create Content CommunitiesLink · andyjohns.co · #community · #content
reforge.comDon't Let Your North Star Metric Deceive YouReforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.Link · reforge.com · #must-read
github.comSwag for Devs😎 swag opportunities for developers. Contribute to swapagarwal/swag-for-dev development by creating an account on GitHub.Link · github.com · #must-read
growandconvert.comPain-Point SEO: How to Produce SEO Content That Drives ConversionsLink · growandconvert.com · #content · #must-read
seo-community.orgseo-communitySEO CommunityPublic domain project listing resources for SEOLink · seo-community.org · #community · #must-read
departmentofproduct.comHow to Create a Product Content StrategyWhy UX content writers are the unsung heroes of the modern product team and what you can do about itLink · departmentofproduct.com · #content · #must-read
mkt1.substack.comCrash Course in Marketing Goal SettingHint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups.Link · mkt1.substack.com · #must-read
staysaasy.comSelling to the Enterprise: Crafting Product NarrativesAs a product leader, you can accelerate your company's sales growth by steering development in ways that reinforce the central narrative of your product. There are four common narratives that drive a buyer's decision to open up their wallet. Let's go through each, explain what they are, and discuss what you can do to harness them.Link · staysaasy.com · #must-read
future.a16z.comCommunity ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-MarketCommunity is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching... Read MoreLink · future.a16z.com · #community · #must-read
kylepoyar.substack.comYes, you can pivot to Product Led GrowthI'll show you the receiptsLink · kylepoyar.substack.com · #growth · #must-read
corinneriley.medium.comCommunity-Led Growth: The Product-Led Growth Expansion PackThe fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find…Link · corinneriley.medium.com · #community · #growth
rosie.landGetting better at Community Building, one habit at a timeWriting on community building from Rosieland.Link · rosie.land · #community · #must-read
commsor.comcommsorCommunity-Market Fit: How Do You Know You've Built a Community That People Want?Link · commsor.com · #community · #must-read
github.comThe Orbit Model: A framework for building high gravity communitiesA framework for building high gravity communities 🪐 - orbit-love/orbit-modelLink · github.com · #community · #must-read
everyonehatesmarketers.comEveryone Hates Marketers by Louis GrenierLink · everyonehatesmarketers.com · #must-read
twitter.com50 Lessons in Developer MarketingTHREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀Link · twitter.com · #developers · #must-read
dev.toAmir Shevat on Measuring Developer Relationsa16z podcast on DevRel managementLink · dev.to · #developers · #devrel
tapes.scalevp.comMarketing doesn't work on developersLink · tapes.scalevp.com · #developers · #must-read
lennysnewsletter.comContent Driven GrowthA great writeup on Content Driven Growth from Lenny's Newsletter, focusing on Hubspot, aHrefs, Intercom, and SlidebeanLink · lennysnewsletter.com · #content · #email
tomtunguz.comHow Developer Marketing Parallels Consumer MarketingDiscover how developer marketing mirrors consumer strategies through influencer partnerships, brand building, and community engagement in modern B2B tech companies.Link · tomtunguz.com · #developers · #must-read
twitter.comMarketing to DevelopersOne thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in <10 mins - Explain how it works - Show how real companies use in prodLink · twitter.com · #developers · #must-read
twitter.comMarketing to Developers and building developer relationsIn the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why **Technical Community Builder is the hottest new job in Tech**👇Link · twitter.com · #developers · #devrel
tomwentworth.comtomwentworthA Primer on Developer MarketingLink · tomwentworth.com · #developers · #must-read
nfx.com“Traction Tactics” Behind Square, PayPal, Waze, Twilio & MoreThe early insights behind 9 breakthrough companies — and what tactics drove their traction.Link · nfx.com · #must-read
developerrelations.comWhy is marketing to developers different?Link · developerrelations.com · #developers · #must-read
opensenselabs.comThe B2D model and marketing to developersLink · opensenselabs.com · #developers · #must-read
foundationinc.coHow Airtable’s Long Tail SEO Strategy Is Helping Build Their MoatAirtable's SEO strategy is one of the most impressive long tail SEO efforts in recent history.Link · foundationinc.co · #must-read · #seo
amazon.comamazonHit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya NadellaLink · amazon.com · #book · #must-read
amazon.deamazonEssentialism: The Disciplined Pursuit of Less by Greg McKeownLink · amazon.de · #book · #must-read
techcrunch.comImportance of using experts in Developer MarketingLink · techcrunch.com · #developers · #must-read
aspleenic.medium.comIs Developer Relations Developer Marketing?Link · aspleenic.medium.com · #developers · #devrel
Ronak
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