B2B Marketing

Persistence and predictability of SaaS growth

A few years ago, Rory O’Driscoll of Scale Venture Partners, an early investor in Box, DocuSign, ExactTarget, and many other large…

Link · medium.com · #b2b · #growth

How to calculate and implement value-based pricing

Link · paddle.com · #pricing

6 Questions To Ask Before Adopting Usage-Based Pricing

Usage-based pricing (aka consumption-based pricing) is a popular pricing strategy, especially among developer-focused startups. Amazon AWS…

Link · adilaijaz.medium.com · #pricing

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

See examples and learn first principles of effective B2B SaaS homepage design.

Link · poweredbysearch.com · #b2b

Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)

In a world where companies try to nickel and dime each other to death, “price” almost always becomes a race to the sides.

Link · nicolascole77.medium.com · #pricing

Best SaaS Company Blogs

What are the best blogs by SaaS companies (or similar)? Looking for some brilliant inspiration.

Link · twitter.com · #b2b · #thread

The SaaS Board Meeting

New post: The SaaS Board Meeting An agenda and board deck template for SaaS startups. https://t.co/q6g3UFrspb

Link · twitter.com · #b2b · #thread

Top Marketers in SaaS

Top marketers in SaaS? 👇

Link · twitter.com · #b2b · #thread

Trendjacking Without the Cringe

Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will

Link · sparktoro.com

Taking Your Customer’s Side Is The Most Underrated Growth Hack

Link · entrepreneurshandbook.co · #growth

High Output Marketing

Articles on lifecycle marketing, SaaS growth, and email strategy for $1M–$10M ARR companies.

Link · positivehuman.co

Exponential Growth Isn’t Cool. Combinatorial Explosion Is

So much of the tech industry is obsessed with exponential growth. Anything linear is dying, or has been dead for years. Moore’s Law had transistor density doubling every two years. Available bandwidth is increasing exponentially - perhaps 50% annually. Every digital product needs viral exponential

Link · torbair.com · #growth

Product Driven Vs. Customer Driven

I have lost track of the number of times I've had conversations about product-driven versus customer-driven businesses in recent years. It's a distinction that…

Link · ribbonfarm.com

What is Hypergrowth?

Link · drift.com · #growth

How to accelerate growth in 2022

Six areas to consider for your year-end planning

Link · kylepoyar.substack.com · #growth

Marketing is Everything

The 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a “do more” marketing that simply turns up the volume on the sales spiels of the past […]

Link · hbr.org

The Best Way to Set Marketing Priorities and Smash Your Goals

Learn how to set project priorities with a free template and complete guide to walk you through the entire process.

Link · coschedule.com

When and How to Take Big Swings

Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.

Link · reforge.com

Scaling to $100 Million - The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond)

The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond).

Link · bvp.com · #growth

Six rules of hiring for growth

How to hire and build your growth team—guest post by Elena Verna

Link · lennysnewsletter.com · #growth · #must-read

Product-led Growth Companies: A Framework for Prioritization

Discover a product-led growth framework for your SaaS companies. Learn how to prioritize activation and scale to drive profitable growth.

Link · productled.com · #growth

Where Freemium Thrives and Dies

With the rise of PLG, companies are launching a freemium business model canvas. We debunk where your free plan will thrive or flop.

Link · productled.com

What’s A High Performance Organization?

Link · rob-bier.medium.com

Why premature scaling fails: The Traction Treadmill

Link · andrewchen.com

The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel

The traditional sales funnel is too rigid. Learn how to capture more leads and revenue with a more fluid conversion marketing funnel instead.

Link · convertflow.com · #must-read

The GACC Marketing Brief: The best framework we’ve created

I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution.

Link · mkt1.substack.com · #must-read

Product-Led Growth’s Failure

How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway

Link · every.to · #growth

The 6 Patterns Of Uncommonly Successful Teams

High-leverage learning mapping out the shared strengths of Similarweb & Global-e, to uncover patterns that might drive the next startup’s success — maybe your own.

Link · nfx.com · #must-read · #team

3 Unusual Drivers of Early-Stage Growth

Link · openviewpartners.com · #growth

How to Measure “Hard-to-Measure” Marketing Channels

I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types

Link · sparktoro.com

How People Discover New Products

The seven places we learn about new stuff

Link · lennysnewsletter.com · #must-read

Why Your Marketing Strategy Needs a Conversion Funnel

Learn what a conversion funnel is and how to optimize yours so you can turn visitors into shoppers.

Link · unbounce.com

Designing for Buying: How to Break Through the Ceiling in Product-Led Growth

Link · sarahguo.com · #growth

The three types of “good” onboarding friction

Improve the user onboarding experience with this three-step formula to identify the good friction that will reduce your product's time-to-value.

Link · productled.org · #onboarding

Do Your Marketing Metrics Show You the Full Picture?

To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the role of marketing programs in driving sales and satisfaction, the value of the brand and capabilities, and the impact of marketing-related activities in other functions.

Link · hbr.org

International Growth is no longer optional for SaaS Companies

Link · openviewpartners.com · #b2b · #growth

How Amazon Built It's Growth Ecosystem

Explore how Amazon leveraged growth hacking strategies to become the world's largest online retailer. Our growth study analyzes their tactics and provides key takeaways for your own business.

Link · growthhackers.com · #growth

How to use FOMO to Increase Conversions

You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? It’s possible to do and in this article, Suzanna Scacca will unpack four ways you can more delicately and ethically use (F)OMO when designing digital experiences.

Link · smashingmagazine.com

The 4 Types of Defensibility

This is the story of Amazon vs. eBay, and why not all defensibilities are created equal.

Link · nfx.com

Is it time to ditch the old SaaS metrics?

How to manage a SaaS company in the era of Product Led Growth

Link · kylepoyar.substack.com · #b2b

SaaS Churn and Short-Term Customers: The Contrarian View

Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so

Link · sparktoro.com · #b2b · #must-read

How to know if you've got product-market fit

Insights from Marc Andreessen, Elad Gil, Steve Blank, Andy Rachleff, Michael Seibel, and many more

Link · lennysnewsletter.com

How to get your company out of the MQL trap

Link · yaagneshwaran.com

Flywheels And How To Create Content Communities

Link · andyjohns.co · #community · #content

SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch

Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona.

Link · techcrunch.com · #b2b · #developers

Don't Let Your North Star Metric Deceive You

Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.

Link · reforge.com · #must-read

Improving Your SaaS' Free to Paid Conversion Rate

In this live Q&A, we answered tough questions on how to improve SaaS free-to-paid conversion rates, including how to address churn, how to manage internal expectations, and how to measure success. Create your free Forget The Funnel membership today to join our next live Q&A.

Link · forgetthefunnel.com · #b2b

11 Channels that consistently work

I've analyzed all 497 founder interviews on Indie Hackers and uncovered the marketing channels that worked consistently for founders. After I finished m...

Link · indiehackers.com

Growth vs Profitability

Creator of Memovee.com, and building the next gen Digital Assistant Framework

Link · zacksiri.com · #growth

SaaS Renewal Best Practices

Every 28 days, a lovely Hermes delivery-person brings a crate of the world's finest craft beer to my house. But if it were up to me, I wouldn't receive these beer boxes at all. In early 2020, I tried to unsubscribe from [REDACTED] , a monthly beer subscription company , as I felt it was

Link · process.st · #b2b

Hyper-growth is great, but don’t die while trying

Link · medium.com · #growth

Systems Thinking 101

Link · kevin-indig.com

How to Master Product Virality

Learn how to design viral product loops - explore network effects, referral programs & real examples from Figma, Loom, TikTok, and more.

Link · productled.com

The Product Strategy Stack

Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.

Link · reforge.com

How marketing sneakily affects our decision-making

The most effective forms of marketing influence unconscious behavior. And the most powerful... • 2 mins read

Link · memod.com

The SaaS Metrics That Matter

Plus now you can easily generate them using our secret sauce SaaSGrid.

Link · sacks.substack.com · #b2b

Introducing enterprise sales to a product-led growth organization

Layering on enterprise sales to a bottoms-up motion can be a breakthrough, or it can be a dangerous pitfall if not implemented well—these six lessons are proven best practices to launch an enterprise go-to-market engine in a PLG company.

Link · bvp.com · #growth

The Elephant in the room: The myth of exponential hypergrowth

Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.

Link · longform.asmartbear.com · #growth

Metrics to focus on before and after product/market fit. How to better understand your product at different stages?

Learn the key metrics and approaches to focus on before and after achieving product/market fit to understand your product at different stages.

Link · gopractice.io

How to Run a Growth Experiment - Learn the 4 Steps

4 steps to a successful growth experiment: 1) Hypothesis; 2) Trigger; 3) Action; 4) Measure. Practical example for how teams can run growth experiments quickly and cheaply.

Link · mannhowie.com · #growth