Tweets

How to bring Fintech products to market faster

An important tip I learned to bring fintech products to market at lightning speed. Translate the product to a set of atomic variables to understand regulatory feasibility. By doing this, you'll move faster with lawyers, regulators, and compliance folks. Here's an example 👇:

Link · twitter.com · #thread

Customers don't care about how novel your startup is

Remember: customers rarely care about how novel your technology is, only what problems it solves for them. Never lose sight of that as a startup.

Link · twitter.com · #thread

Is Your Startup on Fire?

1/ Is your startup on fire? A big investor says no, a big customers is churning, an important employee quits, a competitor raises a big round! Often it can feel like your startup is in existential crisis. Here are some techniques to deal with the situation:

Link · twitter.com · #thread

The "Why Now?" of Startups

"Why now" is my favorite part of every startup story, and yet it's often skipped. It's the connective tissue to your broader context: what has changed about the world (technological, economic, behavioral, etc) that makes this problem solvable and your solution possible?

Link · twitter.com · #thread

Blueprint to Optimize Landing Pages

Your landing page can either bottleneck growth or drastically impact revenue. And after working on 300+ landing pages I put together a blueprint for you to optimize yours. Here are 10 tips to increase your conversion rate 🧵

Link · twitter.com · #thread

30 Things You Can Do To Improve Your Marketing Right Now

30 things you can do to improve your marketing right now:

Link · twitter.com · #thread

The best marketing doesn't look like marketing

Rule of thumb: The best marketing doesn't look like marketing.

Link · twitter.com · #thread

How Freshboards doubled their traffic in 3 months pre-IPO

Imagine your company is about to file for an IPO. But your organic traffic has....plateaued. So your boss says "You have 3 months to 2x our traffic!" Could you do it? The team at @FreshworksInc did. And we are going to break it down exactly how they did it. 🧵

Link · twitter.com · #thread

How to pick a North Star metric

How to pick a North Star Metric? Start with the chemical(s) your product deals with & consider the associated metric: Oxytocin - Brand metric Cortisol - Revenue metric Dopamine - Usage Frequency metric Adrenaline - Session Duration metric Endorphins - Freemium Conversion metric

Link · twitter.com · #thread

An intro to startup growth

1/ An intro to startup growth. Most fast-growing startups have something in common: Product-led growth (PLG) I define it as when existing users drive your growth.* PLG only works for these startups:

Link · twitter.com · #growth · #must-read

7 ways to get attention for your product

Seven ways to get attention for your product Read on for 60+ examples 🧵

Link · twitter.com · #must-read · #thread

Long list of free and paid Marketing tools

#MarketingTwitter, what are your favourite tools (can be free or paid)? I'll list mine below. 👇👇👇

Link · twitter.com · #thread

SEO is the magic ingredient behind billion-dollar companies

SEO is the magic ingredient behind billion-dollar companies. Companies like https://t.co/1cMGcf8Vga, Pinterest, Canva, Wise took creative SEO approaches to win on Google. These 6 SEO strategies were worth +500 million monthly visits in traffic. 🧵👇

Link · twitter.com · #must-read · #seo

The top 0.1% of marketing mental models.

THREAD: The top 0.1% of marketing mental models. Compressing a 6-year career into the best 8 ideas:

Link · twitter.com · #thread

Linear Growth vs. Non-Linear Growth

Linear Growth: Create value by using resources in your company. Non-Linear Growth: Create value by by connecting resources in your ecosystem.

Link · twitter.com · #growth · #must-read

Landing Page Copywriting Tips

I've done copywriting for 100s of landing pages and home pages. Here are 10 landing page copywriting tips for more conversions:

Link · twitter.com · #must-read · #thread

Driving others to change to your product

Imagine you're using a product and something bothers you about it. Maybe it takes 5 clicks to do anything. Maybe it works but is kinda ugly and clunky. "I bet I could make a new app that's 15% better," you think. "Instant business success!" This is a fallacy. Thread 👇

Link · twitter.com · #thread

Playing long term games in business

Today's tweet thread is on playing long term games in business and what that means. Read on >>

Link · twitter.com · #thread

OnlyFans grew faster than any other creator platform this year

🔒 OnlyFans grew faster than any other creator platform this year. Let's explore why 👇 1. Overview 2. Flywheel 3. Creators 4. Fans 5. What's next

Link · twitter.com · #must-read · #thread

Founder "Types", and how to hire accordingly

1/ A thread on "founder types" & how to hire those who complement you There are no "exact types" of founders but to simplify: A framework I think most founders broadly fall into: 1. Product centric 2. Tech centric 3. Customer centric It helps to figure out which you have / are

Link · twitter.com · #team · #thread

Best SaaS Company Blogs

What are the best blogs by SaaS companies (or similar)? Looking for some brilliant inspiration.

Link · twitter.com · #b2b · #thread

Building a Community from Scratch

One year ago today I decided to see if I could build a community from scratch. Mostly I wanted prove to myself that I could do it. So I decided to take what I knew about community building and apply it to my personal Twitter handle.

Link · twitter.com · #community · #thread

Turning opinions into marketing proof

Here's my talk from Wynter Games 4, one tweet per slide. Thanks to @wynter_com and @peeplaja for having me - you can check out the full session recording over on Youtube: https://t.co/0OiH1wjFTq

Link · twitter.com · #thread

M&A Marketing and Acquiring Communities

We’re gonna see more and more M&A Marketing. There are a few forces driving this. ↓

Link · twitter.com · #community · #thread

Uncommon SEO Knowledge

Uncommon SEO Knowledge #2 Titles and Meta Descriptions + Snippets Let's see if I can cover something most SEOs don't know about the tags they're most familiar with. (thread)

Link · twitter.com · #must-read · #seo

Oatly case study

1/ Oatly doesn't think like the rest. They've been around for 20 years as a Swedish company fighting for attention. Last week, the oat milk company raised $200mm at a $2bn valuation. This is a lesson on creativity and how @oatly turns disadvantages into massive opportunities.

Link · twitter.com · #thread

The SaaS Board Meeting

New post: The SaaS Board Meeting An agenda and board deck template for SaaS startups. https://t.co/q6g3UFrspb

Link · twitter.com · #b2b · #thread

How to determine value of backlinks

How to determine the value of backlinks for SEO, a thread: Not all backlinks are created equal. Straight from John Mueller of Google, quality > quantity. Here is what to analyze 👇

Link · twitter.com · #thread

Best Threads on Twitter

Here are the best threads I've ever read on Twitter. A collection on: - Marketing - Life & purpose - Startups - Entrepreneurship - Passion I'll be adding to this list as I discover more from amazing creators I see on this app every day. You need to read these ASAP 👇

Link · twitter.com · #thread

Mapping the Creator Economy

@ljin18 @jayacunzo @Patreon @ConvertKit https://t.co/320LLVTTht

Link · twitter.com · #thread

100 Landing Page Hot Tips

Leading up to my Landing Page course, here are 100 Landing Page hot tips over the next 100 days. Simply follow this thread 👇 or get em dripped to email: https://t.co/syJPSICkaH 🔥 Landing Page Hot Tip #01 - Utilize testimonials to further highlight features & answer doubts:

Link · twitter.com · #must-read · #thread

Simple Copywriting

Avoid using “fancy” words in your #copywriting. Fancy words are usually big. And a big word will never impress The Reader as much as a big idea, clearly expressed. Good copy, first and foremost, is understood. Below are 23 words you can simplify 👇 Feel free to add on :)

Link · twitter.com · #thread

How to Grow Startups

My day job is growing startups. I've worked with a few hundred by now. Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter. Hope this helps! A thread:

Link · twitter.com · #growth · #thread

Digital PR for SEO Rankings

Link · twitter.com · #seo · #thread

10 Questions for Teasing Out Market Opportunities

10 Questions for Teasing Out Market Opportunities 💡 1. What established companies are resting on their laurels? 2. What products have gone so far up-market that a broad base of customers can no longer afford them?

Link · twitter.com · #thread

2020 Best Campaigns we didn't create

At NeoMam, we spend our days trying to produce the best link-worthy content we can. But we also follow the work of others, and every so often we feel a slight pang of jealousy. We curated those pangs into a list of the best work of 2020 by our peers: https://t.co/evqXVPGVSB

Link · twitter.com · #thread

Turn any SERP into a keyword research tool

How you can turn any SERP into a keyword research tool using Keywords Everywhere + SEO Minion. This gives you: — Monthly search volume — Keyword trendline — Questions people also ask — Related keywords You can even export to sort/filter in sheets!

Link · twitter.com · #thread

10 ideas that changed my life: (thread)

10 ideas that changed my life: (thread) Illustrations by @visualizevalue

Link · twitter.com · #thread

The first line of your copy is crucial.

The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. How can you make it so compelling that every reader reads it? Make it short.

Link · twitter.com · #must-read · #thread

Top Marketers in SaaS

Top marketers in SaaS? 👇

Link · twitter.com · #b2b · #thread

When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES.

When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES. Real life stories go much deeper and will reveal more insight about what motivates your customer. It's marketing gold.

Link · twitter.com · #thread

Marketing Framework for Communities

I built communities that created 83m new customers in 2020 with this marketing framework I'm curious your thoughts A startup marketing manifesto:

Link · twitter.com · #community · #thread

Community Capitalism

Loved this article @ricburton. Given me a bunch of ideas. https://t.co/ODTY77Xxlf

Link · twitter.com · #community · #thread

Marketing to Developers

One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in <10 mins - Explain how it works - Show how real companies use in prod

Link · twitter.com · #developers · #must-read

Marketing to Developers and building developer relations

In the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why **Technical Community Builder is the hottest new job in Tech**👇

Link · twitter.com · #developers · #devrel