Ronak's Savepad

Simple Copywriting

Avoid using “fancy” words in your #copywriting. Fancy words are usually big. And a big word will never impress The Reader as much as a big idea, clearly expressed. Good copy, first and foremost, is understood. Below are 23 words you can simplify 👇 Feel free to add on :)

Link · twitter.com · #thread

How to Grow Startups

My day job is growing startups. I've worked with a few hundred by now. Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter. Hope this helps! A thread:

Link · twitter.com · #growth · #thread

Digital PR for SEO Rankings

Link · twitter.com · #seo · #thread

10 Questions for Teasing Out Market Opportunities

10 Questions for Teasing Out Market Opportunities 💡 1. What established companies are resting on their laurels? 2. What products have gone so far up-market that a broad base of customers can no longer afford them?

Link · twitter.com · #thread

2020 Best Campaigns we didn't create

At NeoMam, we spend our days trying to produce the best link-worthy content we can. But we also follow the work of others, and every so often we feel a slight pang of jealousy. We curated those pangs into a list of the best work of 2020 by our peers: https://t.co/evqXVPGVSB

Link · twitter.com · #thread

Turn any SERP into a keyword research tool

How you can turn any SERP into a keyword research tool using Keywords Everywhere + SEO Minion. This gives you: — Monthly search volume — Keyword trendline — Questions people also ask — Related keywords You can even export to sort/filter in sheets!

Link · twitter.com · #thread

10 ideas that changed my life: (thread)

10 ideas that changed my life: (thread) Illustrations by @visualizevalue

Link · twitter.com · #thread

The first line of your copy is crucial.

The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. How can you make it so compelling that every reader reads it? Make it short.

Link · twitter.com · #must-read · #thread

Top Marketers in SaaS

Top marketers in SaaS? 👇

Link · twitter.com · #b2b · #thread

When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES.

When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES. Real life stories go much deeper and will reveal more insight about what motivates your customer. It's marketing gold.

Link · twitter.com · #thread

Letter to a new Startup CMO

Link · lenmarkidan.com

Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

Link · cxl.com

What's your Marketing Stack?

Link · reddit.com

Build Your DXP

Community durated list of API-first tools for Martech stacks

Link · buildyourdxp.com · #community

MarTech Base

Resource for building stacks and seeing who's using what

Link · martechbase.com

The 2021 Marketing Tech Stack

Recommended stack from Intercom

Link · intercom.com

What Happens When Stress Runs in Your Team

Stress is like a virus. If you let it spread in your team, it causes the end of teamwork.

Link · ivonahirschi.medium.com · #team

Owner economics and Strategy

Link · rogermartin.medium.com

Annual planning is a colossal waste of time

How to plan appropriately and make it last with contributions from leaders at Reforge, Spendesk, Eaze, Grove Collaborative, Figure, Snyk, Masterclass, and Slack.

Link · fishmanafnewsletter.com

A Recipe to Grow Leverage

Grow your career by embracing accountability

Link · productlife.to · #growth

If you feel Stuck, Read this (Everyday)

If you feel Stuck, Read this (Everyday) Psychology Thread

Link · twitter.com · #thread

28% of people quit because of bad managers: The best way to confront your boss before it’s too late

Nearly a third of people who quit their last job did so because of bad management. Before leaving, try giving your boss examples of some of your challenges.

Link · cnbc.com · #team

Genuine VS toxic positivity in language: communicating with empathy

Can positivity be toxic? We’ll investigate the concept of toxic positivity. From this, we'll learn how we can communicate authentically.

Link · readable.com

103 Bits of Advice I Wish I Had Known

UPDATE Several years ago on my 68th birthday I wrote up 68 bits of advice for my adult children, and posted them here. The bits were extremely popular, and they were widely shared by others. I was encouraged to write … Continue reading →

Link · kk.org

Ask HN: I burned out but I don't want to let my team down

Link · news.ycombinator.com · #team

Ditch Your To-Do List and Use These Docs To Make More Impact

After tackling startup challenges from Stripe Press to Figma Education, Brie Wolfson shares her personal collection of templates — the docs that she's used to stay focused on the work that matters and true to her own career goals.

Link · review.firstround.com · #docs

Managing Your Mental Health While Running a Startup

Okta co-founder Frederic Kerrest explains why all startup founders need to stay mentally, emotionally, and physically fit.

Link · future.com · #team

This Is What Happens When There Are Too Many Meetings

Link · theatlantic.com

GET YOUR OKRS OUT OF MY GEMS

Discover the GEMs framework focused on Goals, Experiments, and Measures. A simpler, more effective alternative to OKRs and SMART goals for driving real results.

Link · kathkeating.com

The People Roadmap for Startups

Learn how successful startups build scalable org structures, from first marketing hire to full team. A data-driven guide to startup team growth and organizational planning.

Link · tomtunguz.com

What are your company's anti-values?

Musing on what makes effective company values.

Link · willsewell.com

The power of Amazon's written Narratives

For years now I've been obsessed with understanding unique product cultures and how they enable companies to build world class products.

Link · sachinrekhi.com

The Best Leaders in the World Are “Quiet Managers”

Link · medium.com · #team

Managing people 🤯

I believe almost all first-time founders burn out their first employees – maybe this article helps you avoiding this

Link · klinger.io · #team

Heuristics That Almost Always Work

...

Link · astralcodexten.substack.com

How To Be Assertive At Work Without Being a Jackass

Link · bootcamp.uxdesign.cc

Here's How Google Knows in Less Than 5 Minutes if a New Employee Will Get Off to the Perfect Start

Link · inc.com · #must-read

20 Technical Skills Every Marketer Needs

To advance in your marketing career, you need the right balance of creative and technical skills. This post breaks down the skills you need to add to your professional toolkit to stand out.

Link · blog.hubspot.com

The 25 Micro-Habits of High-Impact Managers

Sharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up about failure, and sending praise up the chain.

Link · review.firstround.com · #must-read · #team

How to Get Started with Agile Marketing

Need a quick primer on Agile marketing? Find out how to get started with some helpful examples.

Link · blog.hubspot.com

How the Best CEOs Use ‘Thinking Time’

Sometimes CEOs and leaders don't think they're doing "real work" unless they're focusing on day-to-day business operations, and that's a mistake.

Link · openviewpartners.com · #must-read

All your VPs really need to do is tilt the curve

https://twitter.com/jasonlk/status/1404447383111409666 We've written a lot on SaaStr on how to increase the odds your first management team is a success.

Link · saastr.com

Your Marketing Org is Slow. Here’s a Framework to Move Faster

Former Gusto marketing leader Jaleh Rezaei shares a six-step framework for how marketers can "get out of the basement" and start thinking speed-first.

Link · review.firstround.com

Leaders Whose Time Has Passed

Tech has a standard set of leadership profiles that are discussed regularly. However, that set is missing a number of common personas, whose time is limited.

Link · staysaasy.com · #team

The Startup Org Chart from Founding to IPO

How to build an organization for growth. Who you should hire, when, and ways to structure the team at every stage from the perspective of a repeat founder.

Link · theorg.com

The playbook for hiring the right marketer at the right time for your startup

Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.

Link · review.firstround.com · #team

Trendjacking Without the Cringe

Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme out of Will

Link · sparktoro.com

Taking Your Customer’s Side Is The Most Underrated Growth Hack

Link · entrepreneurshandbook.co · #growth

High Output Marketing

Articles on lifecycle marketing, SaaS growth, and email strategy for $1M–$10M ARR companies.

Link · positivehuman.co

Exponential Growth Isn’t Cool. Combinatorial Explosion Is

So much of the tech industry is obsessed with exponential growth. Anything linear is dying, or has been dead for years. Moore’s Law had transistor density doubling every two years. Available bandwidth is increasing exponentially - perhaps 50% annually. Every digital product needs viral exponential

Link · torbair.com · #growth

Product Driven Vs. Customer Driven

I have lost track of the number of times I've had conversations about product-driven versus customer-driven businesses in recent years. It's a distinction that…

Link · ribbonfarm.com

What is Hypergrowth?

Link · drift.com · #growth

240+ Dev. Content Creators by CrowdDotDev

A directory of 240+ creators that make content for developers. - octolens/devcontentcreators

Link · github.com · #content

Karl L Hughes

Former CTO. Founder (@draftdev) and acquirer (@podconsultant). Building niche service businesses and sharing what I learn along the way.

Link · twitter.com · #thread

How to accelerate growth in 2022

Six areas to consider for your year-end planning

Link · kylepoyar.substack.com · #growth

Adam DuVander

Author of Developer Marketing Does Not Exist. I help dev-focused marketers build a content strategy to reach more developers. Previously @zapier, @sendgrid

Link · twitter.com · #thread

Marketing is Everything

The 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a “do more” marketing that simply turns up the volume on the sales spiels of the past […]

Link · hbr.org

The Best Way to Set Marketing Priorities and Smash Your Goals

Learn how to set project priorities with a free template and complete guide to walk you through the entire process.

Link · coschedule.com

Sarah Drasner

Opinions my own. Area Tech Lead, AI and Web Ecosystem @chrome, Formerly Sr. Director of Core Infra @google • O'Reilly Author • https://t.co/HhzYWwxqL9

Link · twitter.com · #thread

Scott Spence

@SvelteSociety London events organiser. Svelte ambassador. Engineering Lead @XtendOps I just want to make cool content that helps people!

Link · twitter.com · #thread