Ronak's Savepad

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Everything I've bookmarked about marketing, B2B and developer marketing, sorted.

Ronak

ronakganatra.com

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reforge.com

When and How to Take Big Swings

Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.

Link · reforge.com

bvp.com

Scaling to $100 Million - The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond)

The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond).

Link · bvp.com · #growth

twitter.com

Cassie Stewart

👧👧 Girl mom, Developer Marketing. Family, house plants, chocolate, @cubuffs, and running.

Link · twitter.com · #thread

twitter.com

Caroline Lewko

Developer Relations, DevRel, outdoor enthusiast, cat lover, author - https://t.co/Q07cAwq8Lu

Link · twitter.com · #thread

lennysnewsletter.com

Six rules of hiring for growth

How to hire and build your growth team—guest post by Elena Verna

Link · lennysnewsletter.com · #growth · #must-read

twitter.com

SWYX

achieve ambition with intentionality, intensity, integrity & insanity. affiliations: - @smol_ai - @dxtipshq - @cognition - @aidotengineer - @latentspacepod

Link · twitter.com · #thread

productled.com

Product-led Growth Companies: A Framework for Prioritization

Discover a product-led growth framework for your SaaS companies. Learn how to prioritize activation and scale to drive profitable growth.

Link · productled.com · #growth

productled.com

Where Freemium Thrives and Dies

With the rise of PLG, companies are launching a freemium business model canvas. We debunk where your free plan will thrive or flop.

Link · productled.com

twitter.com

Lauren Lee

DevRel & DX Leader ✨ Developer experience is strategy. Educate • Empower • Ship

Link · twitter.com · #thread

twitter.com

Lauren Buchman

I'm not a boy mom, but I have a son. Alum of @Cloudflare, @Google, @Tailscale and @GitHub. Very chalant.

Link · twitter.com · #thread

rob-bier.medium.com

What’s A High Performance Organization?

Link · rob-bier.medium.com

andrewchen.com

andrewchen

Why premature scaling fails: The Traction Treadmill

Link · andrewchen.com

twitter.com

John Papa

Family, Catholic, Disney, StoryTeller 🎭, technology leader, Siena College grad. DevRel @ MSFT - he/him {@IG _john.papa}

Link · twitter.com · #thread

twitter.com

Ashley Smith

Founder @vermilionfund, a pre-seed & seed fund for technical founders creating technical products. Before @GitHub @GitLab @Parseit @twilio

Link · twitter.com · #thread

convertflow.com

The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel

The traditional sales funnel is too rigid. Learn how to capture more leads and revenue with a more fluid conversion marketing funnel instead.

Link · convertflow.com · #must-read

mkt1.substack.com

The GACC Marketing Brief: The best framework we’ve created

I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution.

Link · mkt1.substack.com · #must-read

twitter.com

Salma

Link · twitter.com · #thread

twitter.com

John Britton

Founder & CEO @Workbrew_ Developer and Educator. Curious. College escapee. World traveling vagabond. Past: @github @p2pu @mozilla @twilio.

Link · twitter.com · #thread

every.to

Product-Led Growth’s Failure

How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway

Link · every.to · #growth

nfx.com

The 6 Patterns Of Uncommonly Successful Teams

High-leverage learning mapping out the shared strengths of Similarweb & Global-e, to uncover patterns that might drive the next startup’s success — maybe your own.

Link · nfx.com · #must-read · #team

twitter.com

Mary Thengvall

Director #DevRel @Camunda🥑 #DevRelBook author https://t.co/GE5CCm19wQ 📚 @community_pulse🎙 #DevRelWeekly📝 @jermops's partner 💗 #MayaMalle #LillieRaptor 🐶

Link · twitter.com · #thread

twitter.com

Danielle Morrill

philosopher making stuff, cofounder/CEO @awhileapp @groupthinkai @ineffablevc || past: @twilio @ycombinator (S12) @mattermark @meltanodata @gitlab

Link · twitter.com · #thread

openviewpartners.com

openviewpartners

3 Unusual Drivers of Early-Stage Growth

Link · openviewpartners.com · #growth

twitter.com

Jamie Barton

focuses on GraphQL, shipping out weekly videos on his [GraphQL WTF](https://graphql.wtf) channel

Link · twitter.com · #thread

sparktoro.com

How to Measure “Hard-to-Measure” Marketing Channels

I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types

Link · sparktoro.com

twitter.com

Colby Fayock

focuses on teaching Jamstack and NextJS, and has a weekly newsletter via [his website](https://www.colbyfayock.com/)

Link · twitter.com · #email · #thread

twitter.com

Ania Kubow

focuses on APIs, Jamstack, frontend, and GraphQL, with a very popular [YouTube channel](https://www.youtube.com/@AniaKubow)

Link · twitter.com · #thread

lennysnewsletter.com

How People Discover New Products

The seven places we learn about new stuff

Link · lennysnewsletter.com · #must-read

twitter.com

Cassidy Williams

creates great content on frontend, Jamstack, and developer experience, and pushes out a great [newsletter](https://cassidoo.co/newsletter/)

Link · twitter.com · #content · #developers

unbounce.com

Why Your Marketing Strategy Needs a Conversion Funnel

Learn what a conversion funnel is and how to optimize yours so you can turn visitors into shoppers.

Link · unbounce.com

sarahguo.com

sarahguo

Designing for Buying: How to Break Through the Ceiling in Product-Led Growth

Link · sarahguo.com · #growth

twitter.com

Kent Dodds

focuses on frontend dev, and offers some courses via his [website](https://kentcdodds.com/)

Link · twitter.com · #thread

twitter.com

Sarah Dayan

focuses on Jamstack, Search, and Developer Experience

Link · twitter.com · #developers · #thread

productled.org

The three types of “good” onboarding friction

Improve the user onboarding experience with this three-step formula to identify the good friction that will reduce your product's time-to-value.

Link · productled.org · #onboarding

twitter.com

Hussein Nasser

focuses on backend development and on his [YouTube channel](https://www.youtube.com/c/HusseinNasser-software-engineering/about)

Link · twitter.com · #thread

hbr.org

Do Your Marketing Metrics Show You the Full Picture?

To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the role of marketing programs in driving sales and satisfaction, the value of the brand and capabilities, and the impact of marketing-related activities in other functions.

Link · hbr.org

openviewpartners.com

International Growth is no longer optional for SaaS Companies

Link · openviewpartners.com · #b2b · #growth

twitter.com

Jason Lengstorf

focuses on educational JS content on his [Learn with Jason](https://www.learnwithjason.dev/about) show

Link · twitter.com · #content · #thread

growthhackers.com

growthhackers

How Amazon Built It's Growth Ecosystem

Explore how Amazon leveraged growth hacking strategies to become the world's largest online retailer. Our growth study analyzes their tactics and provides key takeaways for your own business.

Link · growthhackers.com · #growth

devtooljobs.com

devtooljobs

Marketing Jobs in Dev Tooling Companies

Link · devtooljobs.com

smashingmagazine.com

How to use FOMO to Increase Conversions

You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? It’s possible to do and in this article, Suzanna Scacca will unpack four ways you can more delicately and ethically use (F)OMO when designing digital experiences.

Link · smashingmagazine.com

ossjobs.dev

ossjobs

Marketing Jobs in OSS Startups

Discover a curated collection of open source startup jobs in engineering, DevRel, marketing, sales, operations, and more. Explore OSS opportunities - 100% free!

Link · ossjobs.dev · #open-source

nfx.com

The 4 Types of Defensibility

This is the story of Amazon vs. eBay, and why not all defensibilities are created equal.

Link · nfx.com

podcast.bitreach.io

Scaling DevTools

Interviews with the founders and marketers building great developer tools.

Link · podcast.bitreach.io · #podcast

bloggingfordevs.com

Blogging For Devs

Learn how to write content that reaches thousands without an existing audience.

Link · bloggingfordevs.com

kylepoyar.substack.com

Is it time to ditch the old SaaS metrics?

How to manage a SaaS company in the era of Product Led Growth

Link · kylepoyar.substack.com · #b2b

apilandscape.platformable.com

The API Landscape

Link · apilandscape.platformable.com

sparktoro.com

SaaS Churn and Short-Term Customers: The Contrarian View

Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so

Link · sparktoro.com · #b2b · #must-read

moesif.com

How to Market to Developers with Paid Marketing

How to market to developers efficiently using paid advertising leveraging inbound marketing techniques

Link · moesif.com · #developers

lennysnewsletter.com

How to know if you've got product-market fit

Insights from Marc Andreessen, Elad Gil, Steve Blank, Andy Rachleff, Michael Seibel, and many more

Link · lennysnewsletter.com

yaagneshwaran.com

How to get your company out of the MQL trap

Link · yaagneshwaran.com

future.a16z.com

The Case for ‘Developer Experience’

How are developers supposed to manage and coordinate fast-moving, heterogeneous systems including maintenance & operations — and free themselves to build?

Link · future.a16z.com · #developers

sendgrid.com

Sendgrid's State of the Marketer-Developer Relationship, 2019

Unlock free articles, guides, research, videos, and more to help build modern customer engagement for your business.

Link · sendgrid.com · #developers · #devrel

andyjohns.co

Flywheels And How To Create Content Communities

Link · andyjohns.co · #community · #content

techcrunch.com

SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch

Selling to developers is different from the standard B2B playbook, but it isn’t impossible. There’s a considerable amount of opportunity to create real value for this persona.

Link · techcrunch.com · #b2b · #developers

reforge.com

Don't Let Your North Star Metric Deceive You

Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.

Link · reforge.com · #must-read

dev.to

Developer Marketing does not exist with Adam Duvander

Theme of the week: Does developer marketing exist? I know what you are thinking: what kind of a ques...

Link · dev.to · #developers

forgetthefunnel.com

Improving Your SaaS' Free to Paid Conversion Rate

In this live Q&A, we answered tough questions on how to improve SaaS free-to-paid conversion rates, including how to address churn, how to manage internal expectations, and how to measure success. Create your free Forget The Funnel membership today to join our next live Q&A.

Link · forgetthefunnel.com · #b2b

indiehackers.com

11 Channels that consistently work

I've analyzed all 497 founder interviews on Indie Hackers and uncovered the marketing channels that worked consistently for founders. After I finished m...

Link · indiehackers.com

github.com

Swag for Devs

😎 swag opportunities for developers. Contribute to swapagarwal/swag-for-dev development by creating an account on GitHub.

Link · github.com · #must-read