Ronak's Savepad

Early Adopter Marketing – How startups get their first users

Early adopters play a crucial role in PMF and growth. In this post, I'll show you why they are so important, how to get them, and what to do with them.

Link · kevin-indig.com

Netlify

Create with AI or code, deploy instantly on production infrastructure. One platform to build and ship.

Link · netlify.com · #inspiration

There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

Link · sparktoro.com

9 Ways to Break Through a Website Traffic Plateau

Link · databox.com · #must-read

Auth0

Secure users, AI agents, and more with Auth0, an easy-to-implement, scalable, and adaptable authentication and authorization platform.

Link · auth0.com · #inspiration

Snyk

Every AI-building team faces one question: can you trust what you're shipping? Snyk secures the code AI writes, the agents it runs, and the apps it builds. Get started for free or book a demo.

Link · snyk.io · #inspiration

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

Link · growandconvert.com · #content · #must-read

Search Engine Land

Link · searchengineland.com · #seo

Hasura

Hasura delivers accurate, fast, and secure data access for AI and digital experiences. Trusted by data leaders and developers at Fortune 100 companies and high-growth AI and digital natives.

Link · hasura.io · #inspiration

How does SEO Work?

G2 article on the basics of SEO

Link · learn.g2.com · #seo

Bejamas

We migrate you off your legacy CMS onto one modern platform your team can run, and run it with you long after launch.

Link · bejamas.io · #inspiration

Linear

Purpose-built for planning and building products with AI agents.

Link · linear.app · #inspiration

Learning SEO

Free SEO learning roadmap with tons of resources

Link · learningseo.io · #seo

ahrefs SEO trends for 2021

Link · ahrefs.com · #seo

Algolia

Link · algolia.com · #inspiration

Twilio

Build amazing customer experiences on the Twilio platform with APIs for SMS, RCS, voice, and email, plus conversational AI for smarter engagement, and identity verification for trust.

Link · twilio.com · #inspiration

SEO Community

Public domain project listing resources for SEO

Link · seo-community.org · #community · #must-read

Segment

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

Link · segment.com · #inspiration

How to Build a Product-Led Growth Strategy

Follow our step‑by‑step PLG Strategy Playbook - covering self‑serve models, onboarding, value metrics & viral loops to drive product‑led growth.

Link · productled.com · #growth

CodePen

Link · codepen.io · #inspiration

A Founder's Guide to Community

When to invest in community, how to get started, setting goals, crafting a strategy, hiring, scaling, and much more—guest post by David Spinks

Link · lennysnewsletter.com · #community

TailwindCSS

Tailwind CSS is a utility-first CSS framework for rapidly building modern websites without ever leaving your HTML.

Link · tailwindcss.com · #inspiration

How to Create a Product Content Strategy

Why UX content writers are the unsung heroes of the modern product team and what you can do about it

Link · departmentofproduct.com · #content · #must-read

You Can't Buy Integration

The usual build-versus-buy rules for applications don't apply to integration

Link · martinfowler.com

Rocketseat

Aprenda com especialistas, desenvolva competências alinhadas ao mercado digital e evolua por meio de cursos, graduações e soluções para empresas.

Link · rocketseat.com.br · #inspiration

Vercel

The autonomous stack for every app and agent.

Link · vercel.com · #inspiration

Crash Course in Marketing Goal Setting

Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups.

Link · mkt1.substack.com · #must-read

Product-Led Growth Tech Stack: 199 SaaS tools for growth

Explore the essential product-led growth tools - from onboarding and analytics to ops and project management - used by high-growth SaaS teams to scale effectively.

Link · productled.com · #b2b · #growth

GitHub

Join the world's most widely adopted, AI-powered developer platform where millions of developers, businesses, and the largest open source community build software that advances humanity.

Link · github.com · #inspiration

Kong

The fabric of modern connectivity. Secure, govern, and scale your API, AI, MCP, and agent gateways with the world’s most trusted platform.

Link · konghq.com · #inspiration

The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Even great products can't sell themselves. Learn to drive demand gen, craft personalized campaigns, and encourage customer loyalty with G2 Buyer Intent.

Link · learn.g2.com

Selling to the Enterprise: Crafting Product Narratives

As a product leader, you can accelerate your company's sales growth by steering development in ways that reinforce the central narrative of your product. There are four common narratives that drive a buyer's decision to open up their wallet. Let's go through each, explain what they are, and discuss what you can do to harness them.

Link · staysaasy.com · #must-read

Prisma

Prisma gives TypeScript and Node.js teams Prisma ORM, Prisma Postgres, and Prisma Compute: a type-safe ORM, managed Postgres, and Compute for deploying TypeScript apps, from schema to deployed app.

Link · prisma.io · #inspiration

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching... Read More

Link · future.a16z.com · #community · #must-read

Supabase

Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functions, Storage and Vector embeddings. Start for free.

Link · supabase.com · #inspiration

Yes, you can pivot to Product Led Growth

I'll show you the receipts

Link · kylepoyar.substack.com · #growth · #must-read

How to build a developer community: a step-by-step guide‍

My guide to building and growing developer communities.

Link · crowd.dev · #community · #developers

Online communities at every stage of the startup journey

Product makers can tap into online communities in 5 ways to advance their business.

Link · gummysearch.com · #community

Relationship First Management

Below are few principles that summarize my today's prospective on management and role of relationships:

Link · worklifenotes.com · #team

A Guide to B2B SaaS Product Onboarding

Link · arrows.to · #b2b · #must-read

Community-Led Growth: The Product-Led Growth Expansion Pack

The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find…

Link · corinneriley.medium.com · #community · #growth

Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade

Watching a half dozen French Resistance soldiers standing around debating whether Taco Bell is “authentic” teaches you some things. First…

Link · hunterwalk.medium.com · #community · #content

The Right Way to do a Competitor Analysis for a New Product Category

A guide for startup founders to do an objective & value based competitor analysis

Link · arunsureshwrites.medium.com

Getting better at Community Building, one habit at a time

Writing on community building from Rosieland.

Link · rosie.land · #community · #must-read

Community First, Product Second

Maker Grant recipient Sharath Kuruganty is a community builder in the fullest sense. He told us why he believes community is so important.

Link · producthunt.com · #community

Ways to think about customer onboarding

The stakes have changed when it comes to onboarding users. It's about using context, time, and behavior as much as you can to help users achieve success.

Link · intercom.com · #onboarding

Marketing Framework for Communities

I built communities that created 83m new customers in 2020 with this marketing framework I'm curious your thoughts A startup marketing manifesto:

Link · twitter.com · #community · #thread

Community Capitalism

Loved this article @ricburton. Given me a bunch of ideas. https://t.co/ODTY77Xxlf

Link · twitter.com · #community · #thread

Community-Market Fit: How Do You Know You've Built a Community That People Want?

Link · commsor.com · #community · #must-read

How to build a successful Go To Market Strategy

A go-to-market (GTM) strategy is the way in which a company brings a product or service to market. No matter how good your idea is, you need a go-to-market strategy. Why? Because statistically speaking, your business is more likely to fail than succeed. In fact, if you’re a startup, your chance of failure is a

Link · process.st

The Orbit Model: A framework for building high gravity communities

A framework for building high gravity communities 🪐 - orbit-love/orbit-model

Link · github.com · #community · #must-read

How to get the first 1000 Github stars for an Open Source project by GetLago

Open Source Metering and Usage Based Billing API ⭐️ Consumption tracking, Subscription management, Pricing iterations, Payment orchestration & Revenue analytics - getlago/lago

Link · github.com · #open-source

What is Product Marketing?

Setapp is a large collection of powerful Mac apps available by subscription.

Link · setapp.com

Product Marketing Reading List

A reading list of PMM books by the PMA

Link · productmarketingalliance.com

How Novu grew to 20k GitHub stars

LFX Community Data Platform (CDP). Contribute to linuxfoundation/crowd.dev development by creating an account on GitHub.

Link · crowd.dev

How we launch at Supabase

The history and methodology of Supabase Launch Week.

Link · supabase.com · #launch

Entrepreneurs on Fire by John Lee Duma

Link · eofire.com

Inside Jasper's explosive growth through PLG and community

Inside Jasper's explosive growth through PLG and community

Link · kylepoyar.substack.com · #community · #growth

Masters of Scale by Reid Hoffmann

Link · mastersofscale.com

How Notion Grows

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup.

Link · uxplanet.org