B2B Marketing

This marketing strategy actually made me happier

Like many of us in the Indie Hackers community, marketing is not an activity that I inherently enjoy. I much prefer *building* something cool rather tha...

Link · indiehackers.com

Growth as a Mindset

Twelve Principles Used to Grow Facebook Marketplace that Every Product Can Use

Link · debliu.substack.com · #growth

25 Growth Strategies

Learn from the best.

Link · mashable.com · #growth

Growth Marketing Summit: Marketing with Speed and Data

I've never written an "event diary" from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a

Link · valchanova.me · #growth

The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques from 7 Tech Startups

Link · totempool.com · #growth

Difference between SLG, MLG, and PLG

Discover how product-led growth (PLG) reshapes SaaS strategies, enhancing user engagement and cutting costs.

Link · blog.close.com

SaaS Growth Strategy — Step-by-Step Worksheet

Hey everyone,

Link · medium.com · #b2b · #growth

Why You Don’t Need to be “Enterprise-Ready” or “Scalable” as Yet and Other Notes on Crafting B2B Software with Contenda’s Founder, Lilly Chen

Fretting over scaling issues too soon, often means laboriously imagining and lugging product freight from the future. It’s believing that the faint, distorted, mostly unreachable calls of possible features and overnight adoption fears matter more than the asks of the present roadmap. In the following exchange, Contenda’s founder, Lilly Chen (@lilly), advises fellow enterprise SaaS founders to, at first, doggedly solve for the current problem-set instead of toiling over “future-proofing” or be...

Link · gorelay.co · #b2b

How to Build a Product-Led Growth Strategy

Follow our step‑by‑step PLG Strategy Playbook - covering self‑serve models, onboarding, value metrics & viral loops to drive product‑led growth.

Link · productled.com · #growth

A Founder's Guide to Community

When to invest in community, how to get started, setting goals, crafting a strategy, hiring, scaling, and much more—guest post by David Spinks

Link · lennysnewsletter.com · #community

How to Create a Product Content Strategy

Why UX content writers are the unsung heroes of the modern product team and what you can do about it

Link · departmentofproduct.com · #content · #must-read

You Can't Buy Integration

The usual build-versus-buy rules for applications don't apply to integration

Link · martinfowler.com

Crash Course in Marketing Goal Setting

Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups.

Link · mkt1.substack.com · #must-read

Product-Led Growth Tech Stack: 199 SaaS tools for growth

Explore the essential product-led growth tools - from onboarding and analytics to ops and project management - used by high-growth SaaS teams to scale effectively.

Link · productled.com · #b2b · #growth

The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Even great products can't sell themselves. Learn to drive demand gen, craft personalized campaigns, and encourage customer loyalty with G2 Buyer Intent.

Link · learn.g2.com

Selling to the Enterprise: Crafting Product Narratives

As a product leader, you can accelerate your company's sales growth by steering development in ways that reinforce the central narrative of your product. There are four common narratives that drive a buyer's decision to open up their wallet. Let's go through each, explain what they are, and discuss what you can do to harness them.

Link · staysaasy.com · #must-read

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching... Read More

Link · future.a16z.com · #community · #must-read

Yes, you can pivot to Product Led Growth

I'll show you the receipts

Link · kylepoyar.substack.com · #growth · #must-read

Online communities at every stage of the startup journey

Product makers can tap into online communities in 5 ways to advance their business.

Link · gummysearch.com · #community

Relationship First Management

Below are few principles that summarize my today's prospective on management and role of relationships:

Link · worklifenotes.com · #team

A Guide to B2B SaaS Product Onboarding

Link · arrows.to · #b2b · #must-read

Community-Led Growth: The Product-Led Growth Expansion Pack

The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find…

Link · corinneriley.medium.com · #community · #growth

The Right Way to do a Competitor Analysis for a New Product Category

A guide for startup founders to do an objective & value based competitor analysis

Link · arunsureshwrites.medium.com

Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade

Watching a half dozen French Resistance soldiers standing around debating whether Taco Bell is “authentic” teaches you some things. First…

Link · hunterwalk.medium.com · #community · #content

Getting better at Community Building, one habit at a time

Writing on community building from Rosieland.

Link · rosie.land · #community · #must-read

Ways to think about customer onboarding

The stakes have changed when it comes to onboarding users. It's about using context, time, and behavior as much as you can to help users achieve success.

Link · intercom.com · #onboarding

Community First, Product Second

Maker Grant recipient Sharath Kuruganty is a community builder in the fullest sense. He told us why he believes community is so important.

Link · producthunt.com · #community

How to build a successful Go To Market Strategy

A go-to-market (GTM) strategy is the way in which a company brings a product or service to market. No matter how good your idea is, you need a go-to-market strategy. Why? Because statistically speaking, your business is more likely to fail than succeed. In fact, if you’re a startup, your chance of failure is a

Link · process.st

How to get the first 1000 Github stars for an Open Source project by GetLago

Open Source Metering and Usage Based Billing API ⭐️ Consumption tracking, Subscription management, Pricing iterations, Payment orchestration & Revenue analytics - getlago/lago

Link · github.com · #open-source

What is Product Marketing?

Setapp is a large collection of powerful Mac apps available by subscription.

Link · setapp.com

How Novu grew to 20k GitHub stars

LFX Community Data Platform (CDP). Contribute to linuxfoundation/crowd.dev development by creating an account on GitHub.

Link · crowd.dev

Product Marketing Reading List

A reading list of PMM books by the PMA

Link · productmarketingalliance.com

How we launch at Supabase

The history and methodology of Supabase Launch Week.

Link · supabase.com · #launch

Inside Jasper's explosive growth through PLG and community

Inside Jasper's explosive growth through PLG and community

Link · kylepoyar.substack.com · #community · #growth

How Notion Grows

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup.

Link · uxplanet.org

Content(ful) is King

Link · topofthelyne.co · #content

From Open-Source to Enterprise: How Vercel Built a Product-Led Motion on top of NextJS

How to create and scale your monetization when you have a vastly popular open-source project while staying authentic to your developers-first roots. Kevin Van Gundy, CRO at Vercel, shares Product-led growth tips from NextJS and Vercel.

Link · decibel.vc · #open-source

How Segment Scaled - from 300% to 40% to 100% YoY Growth

In the early days of Segment, right after we crossed $10m ARR our growth decelerated 8x from 300% yoy to 40% yoy in 6 months. What the hell happened? How did we reaccelerate back to 100% yoy? A thread 1/18

Link · twitter.com · #growth · #thread

Stripe's model of product-led, developer-centric growth.

Recently, I got an email from someone asking about Stripe’s approach to product-led, developer-centric growth. If you really want a unique insight into Stripe, you’re undoubtedly better off reading Stripe’s 2021 update, but here are my general notes on Stripe as a microcosm of product-led, developer-centric growth. from Sequoia's The Market Curve A good place to start this journey is with the market curve, with this one specifically from Sequoia, which segments companies by the customer cohort they serve. The Stripe of 2022 spans from SMB through enterprise, but early Stripe was highly focused on the startup segment of SMB.

Link · lethain.com · #developers · #growth

How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson

Learn scaling insights from Stripe's former COO Claire Hughes Johnson on manager guides, goal frameworks, and aligning fast-growing startups for success.

Link · tomtunguz.com

How Microsoft crushed Slack

And why the era of worker-centered work tools may be over

Link · platformer.news

From PPC to IPO: How Snowflake Did It

Snowflake might not be a household consumer brand. So how did they snow all over Wall Street in their IPO? Read it all and find out here.

Link · foundationinc.co · #ads

A lesson from a DTC marketer to a B2B marketer

As you might know, I made the jump from Ecommerce to B2B Fintech back in March.

Link · michaellorenzos.com · #b2b

SaaS content marketing: The ultimate (but simple) guide

SaaS content marketing is a powerful growth lever in 2025. Learn how to create a SaaS content marketing strategy to stand out from your competitors.

Link · marketermilk.com · #b2b · #content

How Shopify Grows

Lessons on starting and scaling a B2B product from Shopify's $44b business-building platform.

Link · howtheygrow.co

How Apple Mastered a 100-Year-Old Strategy Used to Sell Beer

Link · bettermarketing.pub

Amazon’s Guide To Marketing Psychology

Link · bettermarketing.pub

Your guide to PLG + enterprise - Inside Similarweb’s $190M growth engine and how PLG unlocks Enterprise customers

Inside Similarweb’s $190M growth engine and how PLG unlocks Enterprise customers

Link · kylepoyar.substack.com · #growth

Starting from zero

Lessons from Airbnb, Reddit, DoorDash, Google

Link · productlessons.substack.com

What is Product-Led Growth? The case of EasyBON

Link · medium.com · #growth

“Traction Tactics” Behind Square, PayPal, Waze, Twilio & More

The early insights behind 9 breakthrough companies — and what tactics drove their traction.

Link · nfx.com · #must-read

IKEA x India — A Research Case Study

Link · bootcamp.uxdesign.cc

How the MVPs of the billion dollar businesses got their first 1,000 customers

And what happens when you skip that step

Link · startupwin.kelsus.com

B2B developer marketing? It’s complicated

Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.

Link · martechtoday.com · #b2b · #developers

How Ikea tweaked its products to woo India's shoppers

The Swedish retail giant is slowly adapting to one of the world's most complex furniture markets.

Link · bbc.com

When Multi-level Marketing Met GenZ

Amelia Whelan used social media as an accelerant for her sales community. Then things blew up.

Link · theatlantic.com

How Segment grew to a 1Billion business

GrowthHackers has developed a tool to help teams stick to an experimentation process, test new ideas and centralize learnings across multiple squads and teams. Aside from software, you will find the largest community about business growth on the web, online courses, and events to learn more about the culture of experimentation.

Link · growthhackers.com

You can't win - How Freshworks rewrote the traditional SaaS growth playbook

How Freshworks rewrote the traditional SaaS growth playbook

Link · kylepoyar.substack.com · #b2b · #growth

How Monday.com Scaled to $5.7B in Market Cap

If you’re a SaaS marketer: You should study Monday dot com. The SEO, brand & growth strategies they used achieve a $5.7B market cap and reach 152k customers is so impressive. It's a masterclass really. Here's a few things you can learn from them 🧵

Link · twitter.com · #thread

Grubhub's link building strategy

How Grubhub's local link building strategy saw them generate 50% more organic traffic than their competitors in the online food delivery market

Link · marketingexamples.com