blog.scalingdevtools.comI interviewed 100 DevTools founders and this is what I learnedIn the last two years, I've recorded 100 episodes of Scaling DevTools; a developer tools startup podcast. These 100 episodes have featured the founders of startups like Supabase, PostHog and WorkOS. ALink · blog.scalingdevtools.com
review.firstround.comVercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar BusinessGuillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open-source development framework Next.js — was recently valued at $2.5 billion.Link · review.firstround.com · #open-source
review.firstround.comWorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best OneWorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”Link · review.firstround.com
posthog.comDev tool marketing for early-stage startups – lessons learned from PostHogSince starting PostHog in 2020, we’ve learned a bunch about what does and doesn’t work when it comes to marketing to engineers. There are plenty of…Link · posthog.com
kamranayub.comDevRel metrics by KamranSo you want to measure your developer program? Here's a list of almost 50 DevRel metrics and measurements to bookmark and important diagrams from the Developer Relations book. 👉 Remember that these are general metrics, including many "vanity" metrics that you may not want to track if you cannot tieLink · kamranayub.com · #devrel
devfirst.substack.comGuardians of the Content Galaxy - A content development framework for DevRel teamsA content development framework for DevRel teamsLink · devfirst.substack.com · #content · #devrel
crowd.devWhy traditional marketing fails for developers and what to do about itBuild a great product, and developers will come, right? Well, no, not really.Link · crowd.dev · #developers
ronakganatra.comLaunching developer tools on Product HuntWhat goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right?Link · ronakganatra.com · #developers · #launch
blog.bitreach.ioHow to dev marketingPhoto by Stephen Phillips - Hostreviews.co.uk / Unsplash If developers use your product, you probably spend a lot of your time wondering how to do dev marketing. If you want to succeed in marketing toLink · blog.bitreach.io
blog.garrytan.comMasterclass: How to sell to 20M software developers with an amazing onboarding experience20M software developers in the world— if you can convince this set of people in the world to use your software, you've got a very very valuable startup. Today I wanted to sit down with the folks...Link · blog.garrytan.com · #developers · #onboarding
mattermost.comBuilding a Go-to-Market Strategy for Developer ToolsCEO Ian Tien shares the challenges of finding a market for developer tools and the role of open source in Mattermost's business strategy.Link · mattermost.com · #developers
a16z.coma16z Podcast: Selling to DevelopersDevelopers are more than just influencers inside the enterprise — they’re now buyers, too. That’s a huge shift from before, when only IT and other departments had that kind of purchasing power. (It’s not just a Silicon Valley thing, either, as every company becomes a software company.) So what’s different then about selling and marketing...Link · a16z.com · #developers · #podcast
offers.openviewpartners.comThe developer-focused go-to-market playbookLink · offers.openviewpartners.com · #developers
draft.devHow to Find Technical Writers for HireDiscover proven strategies for finding and hiring technical writers. Learn where to search, how to evaluate candidates, payment methods, and common pitfalls.Link · draft.dev · #team
draft.devThe Technical Content Manager's PlaybookDownload our Technical Marketing Playbook: Learn everything you need to produce high-quality technical marketing content.Link · draft.dev · #content · #team
draft.devHow to Write Better Technical ContentImprove your technical writing with 9 proven strategies for engineers. Learn organization, editing, consistency, and promotion techniques to create content that engages readers and ranks well.Link · draft.dev · #content
tylerjewell.substack.comThe Developer-Led Landscape$40 billion generated by products consumed, influenced or purchased by software developers.Link · tylerjewell.substack.com · #developers
twitter.com50 Lessons in Developer MarketingTHREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀Link · twitter.com · #developers · #must-read
openviewpartners.comThe many flavors of developer-focused software - OpenViewLink · openviewpartners.com · #developers
moesif.comDeveloper Relations and Marketing (Category)Best API practices for category: Developer Relations and MarketingLink · moesif.com · #developers · #devrel
dev.toAmir Shevat on Measuring Developer Relationsa16z podcast on DevRel managementLink · dev.to · #developers · #devrel
dev.toDevelopers don't hate marketingIn September I attended Evans Data Developer Marketing Summit. During a panel one person...Link · dev.to · #developers
stephaniemorillo.coDo Software Developers hate marketing?Here are mistakes marketing teams make when marketing to developers.Link · stephaniemorillo.co · #developers
tapes.scalevp.comMarketing doesn't work on developersLink · tapes.scalevp.com · #developers · #must-read
heavybit.comBuilding Vibrant Developer CommunitiesWe brought together a group of developer relations experts to discuss how they’ve built and maintained vibrant, active developer communities for their orgs.Link · heavybit.com · #community · #developers
heavybit.comAligning DevRel and Sales for Growth: Q&A Twilio CMO Sara VarniIf you’ve already watched our Speaker Series with Twilio’s CMO Sara Varni, read on to dive deeper as she responds to some questions from the audience.Link · heavybit.com · #devrel · #growth
dev.toDeveloper Marketing KPIsWhat makes a developer program successful? This is the question we asked in the Developer...Link · dev.to · #developers
heavybit.comCommunity Lessons from GitHub, Google & GitLab with Jono BaconIn this Speaker Series, leading consultant and author, Jono Bacon shares decades of experience in how communities supercharge your business, brand, and teams.Link · heavybit.com · #community
heavybit.comThird Party Tools as a Marketing TacticCraig talks about a less traditional kind of developer marketing that involves creating and interacting with third party channels. Learn how to turn things like beginner guides, utilities, and newsletters into valuable channels for your product.Link · heavybit.com
heavybit.comLessons from Twilio: Content Marketing to DevelopersContent marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write about? How do you maintain a steady supply of fresh content? Former Twilio Marketing Director and Mattermark CEO Danielle Morrill discusses how she built a sustainable content pipeline, got mileage out of individual pieces, and evolved content marketing as her community grew from few to 100,000+.Link · heavybit.com · #content · #developers
heavybit.comDev Marketing: GA to Product Market FitIn this Speaker Series presentation, Heavybit Marketing Faculty Chair Nisha Ahluwalia lays out the elements of her developer marketing curriculum. With examples from her experiences as a marketing consultant and as the former CMO of PagerDuty, Ahluwalia shows how to reach audiences with messages that matter most to them.Link · heavybit.com
tomtunguz.comHow Developer Marketing Parallels Consumer MarketingDiscover how developer marketing mirrors consumer strategies through influencer partnerships, brand building, and community engagement in modern B2B tech companies.Link · tomtunguz.com · #developers · #must-read
twitter.comMarketing to DevelopersOne thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in <10 mins - Explain how it works - Show how real companies use in prodLink · twitter.com · #developers · #must-read
twitter.comMarketing to Developers and building developer relationsIn the past week alone, I've had multiple chats with startups looking for developers who can build community. I think this is a generational shift in how devtools startups approach their users quick thread on why **Technical Community Builder is the hottest new job in Tech**👇Link · twitter.com · #developers · #devrel
samjulien.comThe key areas of Developer RelationsWhat is developer relations?Link · samjulien.com · #developers · #devrel
openviewpartners.comMarketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley SmithLink · openviewpartners.com · #developers
indiehackers.comHow to market to Software Developers? A comment threadLink · indiehackers.com · #developers
tomwentworth.comtomwentworthA Primer on Developer MarketingLink · tomwentworth.com · #developers · #must-read
fishfaceishi.medium.comDeveloper Marketing - Is it an oxymoron?Link · fishfaceishi.medium.com · #developers
martechtoday.comB2B developer marketing? It’s complicatedColumnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.Link · martechtoday.com · #b2b · #developers
devada.comContent Marketing for Developers Emphasizes the Content, not the MarketingLink · devada.com · #content · #developers
developerrelations.comWhy is marketing to developers different?Link · developerrelations.com · #developers · #must-read
opensenselabs.comThe B2D model and marketing to developersLink · opensenselabs.com · #developers · #must-read
developermarkepear.comDeveloper Marketing Guide by Developer MarkepearLink · developermarkepear.com · #developers
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