Marketing

What to do Next When You Have a Business Idea?

Link · blog.startupstash.com

39 Moves to Survive (& Thrive) in a Downturn: 2022 Edition

NFX's Pete Flint shares 39 battle-tested tactics for operating your startup during a downturn. How to think about fundraising, and more.

Link · nfx.com

Focus is king, do not waste it

Recently with my Ex cofounders, we were analyzing the reasons behind the failures of our attempt to build 12 startups in 12 months _ala_ @levelsio. In t...

Link · indiehackers.com

Early-stage marketing compensation explained

Salary & equity benchmarks for Seed & Series A marketing roles, plus how to evaluate your equity offer.

Link · mkt1.substack.com

The Company-Building Cornerstones Every Founder Needs to Focus On

Dharmesh Shah has spent the last 15 years as co-founder & CTO of HubSpot. He pinpoints the inflection points and key decisions that other founders face in the early days, from choosing a co-founder to crafting the culture, and shares unconventional advice.

Link · review.firstround.com

30 Years of dodging repetitive work with automation

What do VAX minicomputers, Yahoo and obscure programming languages have to do with modern security automation tools? Lots!

Link · tines.com

The Decision Making Pendulum

The inflexibility in decision-making is at the root of various problems. Many leaders either use a lot of authority or seek consensus. What they need is a pendulum.

Link · candost.blog

Persistence and predictability of SaaS growth

A few years ago, Rory O’Driscoll of Scale Venture Partners, an early investor in Box, DocuSign, ExactTarget, and many other large…

Link · medium.com · #b2b · #growth

Personalization Case Studies from Ninetailed

Every two weeks, we break down a website and write a short case study demonstrating how to personalize it. Click to read Personalization Decoded, a Substack publication with hundreds of subscribers.

Link · personalizationdecoded.com

Creating the Ideal Customer Profile as a Startup: A Step-by-step Guide

The most sure-fire way to achieve rapid growth in your business is to make sure you’re marketing to the right people. In the early stages of founding a Here’s a simple step-by-step guide on how to create your Ideal Customer Profile and use it effectively. | Baremetrics Blog

Link · baremetrics.com

Annual Planning is Killing Your Growth – Try This Plan Instead

The need to plan a year ahead can cripple fast-changing startups. Instead, here's a system to think long-term with short-term agility.

Link · review.firstround.com · #growth

37 Tasks Every Marketer Should Automate

HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing.

Link · blog.hubspot.com

Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders

A collection of 23 insights to help Founders uncover ideas for hooks, habits, and happiness that you can build into your products.

Link · nfx.com

Why millennial managers are burned out

Middle management has always been tough. But the young workers filling these roles today face a unique set of circumstances that make burnout more likely. What next?

Link · bbc.com · #team

What to look for when you're hiring a Head of Growth

Link · andrewchen.com · #growth · #team

Product Validation Frameworks are Mostly Useless Without Taste

Product validation frameworks often describe processes without talking about taste. Here's why this is almost always a bad idea.

Link · commoncog.com

How to calculate and implement value-based pricing

Link · paddle.com · #pricing

6 Questions To Ask Before Adopting Usage-Based Pricing

Usage-based pricing (aka consumption-based pricing) is a popular pricing strategy, especially among developer-focused startups. Amazon AWS…

Link · adilaijaz.medium.com · #pricing

Your website is your most important marketing asset. Here's how to build it right the 1st time.

How to make sure your website is your GTM source of truth & why you should just use Webflow

Link · mkt1.substack.com

How to Tackle SaaS Homepage Design for Your B2B SaaS Company

See examples and learn first principles of effective B2B SaaS homepage design.

Link · poweredbysearch.com · #b2b

Welcome to your bland new world

Link · bloomberg.com · #must-read

Stop Letting OKRs Masquerade as Strategy

Desire is not a Strategy

Link · rogermartin.medium.com

Books people (re)read

A list of books people re-read, sorted by how frequently they were suggested on Twitter.

Link · rauchg.com

Your Pricing Should Be Free or Ultra Expensive (And What To Do If It’s Stuck In The Middle)

In a world where companies try to nickel and dime each other to death, “price” almost always becomes a race to the sides.

Link · nicolascole77.medium.com · #pricing

The Unicornian

The onion for startups?

Link · theunicornian.io

Kevin Indig's Good Reads

List of articles, books, and videos recommended by Kevin Indig

Link · kevin-indig.com

Bottlenecks of Startups

Common bottlenecks that prevent startups from scaling as quickly as they should

Link · martinfowler.com

The mental models of Chinese tech

On the reflexivity of fengkous

Link · lillianli.substack.com

Kevan Lee's Interview Prep

list of resources for marketing interviews

Link · kevanlee.substack.com

How to bring Fintech products to market faster

An important tip I learned to bring fintech products to market at lightning speed. Translate the product to a set of atomic variables to understand regulatory feasibility. By doing this, you'll move faster with lawyers, regulators, and compliance folks. Here's an example 👇:

Link · twitter.com · #thread

Customers don't care about how novel your startup is

Remember: customers rarely care about how novel your technology is, only what problems it solves for them. Never lose sight of that as a startup.

Link · twitter.com · #thread

Is Your Startup on Fire?

1/ Is your startup on fire? A big investor says no, a big customers is churning, an important employee quits, a competitor raises a big round! Often it can feel like your startup is in existential crisis. Here are some techniques to deal with the situation:

Link · twitter.com · #thread

The "Why Now?" of Startups

"Why now" is my favorite part of every startup story, and yet it's often skipped. It's the connective tissue to your broader context: what has changed about the world (technological, economic, behavioral, etc) that makes this problem solvable and your solution possible?

Link · twitter.com · #thread

Blueprint to Optimize Landing Pages

Your landing page can either bottleneck growth or drastically impact revenue. And after working on 300+ landing pages I put together a blueprint for you to optimize yours. Here are 10 tips to increase your conversion rate 🧵

Link · twitter.com · #thread

30 Things You Can Do To Improve Your Marketing Right Now

30 things you can do to improve your marketing right now:

Link · twitter.com · #thread

The best marketing doesn't look like marketing

Rule of thumb: The best marketing doesn't look like marketing.

Link · twitter.com · #thread

How Freshboards doubled their traffic in 3 months pre-IPO

Imagine your company is about to file for an IPO. But your organic traffic has....plateaued. So your boss says "You have 3 months to 2x our traffic!" Could you do it? The team at @FreshworksInc did. And we are going to break it down exactly how they did it. 🧵

Link · twitter.com · #thread

How to pick a North Star metric

How to pick a North Star Metric? Start with the chemical(s) your product deals with & consider the associated metric: Oxytocin - Brand metric Cortisol - Revenue metric Dopamine - Usage Frequency metric Adrenaline - Session Duration metric Endorphins - Freemium Conversion metric

Link · twitter.com · #thread

An intro to startup growth

1/ An intro to startup growth. Most fast-growing startups have something in common: Product-led growth (PLG) I define it as when existing users drive your growth.* PLG only works for these startups:

Link · twitter.com · #growth · #must-read

7 ways to get attention for your product

Seven ways to get attention for your product Read on for 60+ examples 🧵

Link · twitter.com · #must-read · #thread

Long list of free and paid Marketing tools

#MarketingTwitter, what are your favourite tools (can be free or paid)? I'll list mine below. 👇👇👇

Link · twitter.com · #thread

SEO is the magic ingredient behind billion-dollar companies

SEO is the magic ingredient behind billion-dollar companies. Companies like https://t.co/1cMGcf8Vga, Pinterest, Canva, Wise took creative SEO approaches to win on Google. These 6 SEO strategies were worth +500 million monthly visits in traffic. 🧵👇

Link · twitter.com · #must-read · #seo

The top 0.1% of marketing mental models.

THREAD: The top 0.1% of marketing mental models. Compressing a 6-year career into the best 8 ideas:

Link · twitter.com · #thread

Linear Growth vs. Non-Linear Growth

Linear Growth: Create value by using resources in your company. Non-Linear Growth: Create value by by connecting resources in your ecosystem.

Link · twitter.com · #growth · #must-read

Landing Page Copywriting Tips

I've done copywriting for 100s of landing pages and home pages. Here are 10 landing page copywriting tips for more conversions:

Link · twitter.com · #must-read · #thread

Driving others to change to your product

Imagine you're using a product and something bothers you about it. Maybe it takes 5 clicks to do anything. Maybe it works but is kinda ugly and clunky. "I bet I could make a new app that's 15% better," you think. "Instant business success!" This is a fallacy. Thread 👇

Link · twitter.com · #thread

Playing long term games in business

Today's tweet thread is on playing long term games in business and what that means. Read on >>

Link · twitter.com · #thread

OnlyFans grew faster than any other creator platform this year

🔒 OnlyFans grew faster than any other creator platform this year. Let's explore why 👇 1. Overview 2. Flywheel 3. Creators 4. Fans 5. What's next

Link · twitter.com · #must-read · #thread

Founder "Types", and how to hire accordingly

1/ A thread on "founder types" & how to hire those who complement you There are no "exact types" of founders but to simplify: A framework I think most founders broadly fall into: 1. Product centric 2. Tech centric 3. Customer centric It helps to figure out which you have / are

Link · twitter.com · #team · #thread

Best SaaS Company Blogs

What are the best blogs by SaaS companies (or similar)? Looking for some brilliant inspiration.

Link · twitter.com · #b2b · #thread

Building a Community from Scratch

One year ago today I decided to see if I could build a community from scratch. Mostly I wanted prove to myself that I could do it. So I decided to take what I knew about community building and apply it to my personal Twitter handle.

Link · twitter.com · #community · #thread

Turning opinions into marketing proof

Here's my talk from Wynter Games 4, one tweet per slide. Thanks to @wynter_com and @peeplaja for having me - you can check out the full session recording over on Youtube: https://t.co/0OiH1wjFTq

Link · twitter.com · #thread

M&A Marketing and Acquiring Communities

We’re gonna see more and more M&A Marketing. There are a few forces driving this. ↓

Link · twitter.com · #community · #thread

Uncommon SEO Knowledge

Uncommon SEO Knowledge #2 Titles and Meta Descriptions + Snippets Let's see if I can cover something most SEOs don't know about the tags they're most familiar with. (thread)

Link · twitter.com · #must-read · #seo

Oatly case study

1/ Oatly doesn't think like the rest. They've been around for 20 years as a Swedish company fighting for attention. Last week, the oat milk company raised $200mm at a $2bn valuation. This is a lesson on creativity and how @oatly turns disadvantages into massive opportunities.

Link · twitter.com · #thread

The SaaS Board Meeting

New post: The SaaS Board Meeting An agenda and board deck template for SaaS startups. https://t.co/q6g3UFrspb

Link · twitter.com · #b2b · #thread

How to determine value of backlinks

How to determine the value of backlinks for SEO, a thread: Not all backlinks are created equal. Straight from John Mueller of Google, quality > quantity. Here is what to analyze 👇

Link · twitter.com · #thread

Best Threads on Twitter

Here are the best threads I've ever read on Twitter. A collection on: - Marketing - Life & purpose - Startups - Entrepreneurship - Passion I'll be adding to this list as I discover more from amazing creators I see on this app every day. You need to read these ASAP 👇

Link · twitter.com · #thread

Mapping the Creator Economy

@ljin18 @jayacunzo @Patreon @ConvertKit https://t.co/320LLVTTht

Link · twitter.com · #thread

100 Landing Page Hot Tips

Leading up to my Landing Page course, here are 100 Landing Page hot tips over the next 100 days. Simply follow this thread 👇 or get em dripped to email: https://t.co/syJPSICkaH 🔥 Landing Page Hot Tip #01 - Utilize testimonials to further highlight features & answer doubts:

Link · twitter.com · #must-read · #thread