Marketing

Where Freemium Thrives and Dies

With the rise of PLG, companies are launching a freemium business model canvas. We debunk where your free plan will thrive or flop.

Link · productled.com

What’s A High Performance Organization?

Link · rob-bier.medium.com

Why premature scaling fails: The Traction Treadmill

Link · andrewchen.com

The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel

The traditional sales funnel is too rigid. Learn how to capture more leads and revenue with a more fluid conversion marketing funnel instead.

Link · convertflow.com · #must-read

The GACC Marketing Brief: The best framework we’ve created

I evolved this framework while leading marketing at Asana and we continue to use it with startups we advise. GACC stands for goals, audience, creative/unique take, and channels/distribution.

Link · mkt1.substack.com · #must-read

Product-Led Growth’s Failure

How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway

Link · every.to · #growth

The 6 Patterns Of Uncommonly Successful Teams

High-leverage learning mapping out the shared strengths of Similarweb & Global-e, to uncover patterns that might drive the next startup’s success — maybe your own.

Link · nfx.com · #must-read · #team

3 Unusual Drivers of Early-Stage Growth

Link · openviewpartners.com · #growth

How to Measure “Hard-to-Measure” Marketing Channels

I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types

Link · sparktoro.com

How People Discover New Products

The seven places we learn about new stuff

Link · lennysnewsletter.com · #must-read

Why Your Marketing Strategy Needs a Conversion Funnel

Learn what a conversion funnel is and how to optimize yours so you can turn visitors into shoppers.

Link · unbounce.com

Designing for Buying: How to Break Through the Ceiling in Product-Led Growth

Link · sarahguo.com · #growth

The three types of “good” onboarding friction

Improve the user onboarding experience with this three-step formula to identify the good friction that will reduce your product's time-to-value.

Link · productled.org · #onboarding

Do Your Marketing Metrics Show You the Full Picture?

To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the role of marketing programs in driving sales and satisfaction, the value of the brand and capabilities, and the impact of marketing-related activities in other functions.

Link · hbr.org

International Growth is no longer optional for SaaS Companies

Link · openviewpartners.com · #b2b · #growth

How Amazon Built It's Growth Ecosystem

Explore how Amazon leveraged growth hacking strategies to become the world's largest online retailer. Our growth study analyzes their tactics and provides key takeaways for your own business.

Link · growthhackers.com · #growth

How to use FOMO to Increase Conversions

You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? It’s possible to do and in this article, Suzanna Scacca will unpack four ways you can more delicately and ethically use (F)OMO when designing digital experiences.

Link · smashingmagazine.com

The 4 Types of Defensibility

This is the story of Amazon vs. eBay, and why not all defensibilities are created equal.

Link · nfx.com

Is it time to ditch the old SaaS metrics?

How to manage a SaaS company in the era of Product Led Growth

Link · kylepoyar.substack.com · #b2b

SaaS Churn and Short-Term Customers: The Contrarian View

Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so

Link · sparktoro.com · #b2b · #must-read

How to know if you've got product-market fit

Insights from Marc Andreessen, Elad Gil, Steve Blank, Andy Rachleff, Michael Seibel, and many more

Link · lennysnewsletter.com

How to get your company out of the MQL trap

Link · yaagneshwaran.com

Flywheels And How To Create Content Communities

Link · andyjohns.co · #community · #content

Don't Let Your North Star Metric Deceive You

Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.

Link · reforge.com · #must-read

Improving Your SaaS' Free to Paid Conversion Rate

In this live Q&A, we answered tough questions on how to improve SaaS free-to-paid conversion rates, including how to address churn, how to manage internal expectations, and how to measure success. Create your free Forget The Funnel membership today to join our next live Q&A.

Link · forgetthefunnel.com · #b2b

11 Channels that consistently work

I've analyzed all 497 founder interviews on Indie Hackers and uncovered the marketing channels that worked consistently for founders. After I finished m...

Link · indiehackers.com

Growth vs Profitability

Creator of Memovee.com, and building the next gen Digital Assistant Framework

Link · zacksiri.com · #growth

SaaS Renewal Best Practices

Every 28 days, a lovely Hermes delivery-person brings a crate of the world's finest craft beer to my house. But if it were up to me, I wouldn't receive these beer boxes at all. In early 2020, I tried to unsubscribe from [REDACTED] , a monthly beer subscription company , as I felt it was

Link · process.st · #b2b

Hyper-growth is great, but don’t die while trying

Link · medium.com · #growth

Systems Thinking 101

Link · kevin-indig.com

How to Master Product Virality

Learn how to design viral product loops - explore network effects, referral programs & real examples from Figma, Loom, TikTok, and more.

Link · productled.com

The Product Strategy Stack

Reforge drives team performance, with the most actionable learning from vetted operators that your team will actually use and apply.

Link · reforge.com

How marketing sneakily affects our decision-making

The most effective forms of marketing influence unconscious behavior. And the most powerful... • 2 mins read

Link · memod.com

The SaaS Metrics That Matter

Plus now you can easily generate them using our secret sauce SaaSGrid.

Link · sacks.substack.com · #b2b

Introducing enterprise sales to a product-led growth organization

Layering on enterprise sales to a bottoms-up motion can be a breakthrough, or it can be a dangerous pitfall if not implemented well—these six lessons are proven best practices to launch an enterprise go-to-market engine in a PLG company.

Link · bvp.com · #growth

The Elephant in the room: The myth of exponential hypergrowth

Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.

Link · longform.asmartbear.com · #growth

Metrics to focus on before and after product/market fit. How to better understand your product at different stages?

Learn the key metrics and approaches to focus on before and after achieving product/market fit to understand your product at different stages.

Link · gopractice.io

How to Run a Growth Experiment - Learn the 4 Steps

4 steps to a successful growth experiment: 1) Hypothesis; 2) Trigger; 3) Action; 4) Measure. Practical example for how teams can run growth experiments quickly and cheaply.

Link · mannhowie.com · #growth

This marketing strategy actually made me happier

Like many of us in the Indie Hackers community, marketing is not an activity that I inherently enjoy. I much prefer *building* something cool rather tha...

Link · indiehackers.com

Growth as a Mindset

Twelve Principles Used to Grow Facebook Marketplace that Every Product Can Use

Link · debliu.substack.com · #growth

25 Growth Strategies

Learn from the best.

Link · mashable.com · #growth

Growth Marketing Summit: Marketing with Speed and Data

I've never written an "event diary" from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a

Link · valchanova.me · #growth

The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques from 7 Tech Startups

Link · totempool.com · #growth

Difference between SLG, MLG, and PLG

Discover how product-led growth (PLG) reshapes SaaS strategies, enhancing user engagement and cutting costs.

Link · blog.close.com

Your northstar metric may be broken 🛠

Choosing MAU/DAU because facebook doesn't make sense anymore.

Link · shorts.growthx.club

Founders should think about channel/offer fit instead of product/market fit

Is telling founders to focus on finding product/market fit really helping anyone?

Link · jakobgreenfeld.com

How to know when to pivot?

Last month I launched a bootstrapped service that I've been building for a year. I've shared it with various niche communities, and received a lot of po...

Link · indiehackers.com

Your North Star

Having a clear Northstar for the future makes it easier to make decisions in the present.

Link · naomi.com

Seven Legends of Leverage

In a recent conversation, I stumbled into an idea. I was trying to show the power of leverage – how doing the right work is more important than the amount of work you do.  Trying to describe this, I said with no proof or evidence whatsoever, “there are people who do the right one month

Link · ejorgenson.com

If we can make a product work for *anyone*, it usually works better for *everyone*

One of the hardest things about building a product like WhatsApp is that, as a development team, we’re primarily not building for ourselves.

Link · amivora.substack.com

SaaS Growth Strategy — Step-by-Step Worksheet

Hey everyone,

Link · medium.com · #b2b · #growth

Why You Don’t Need to be “Enterprise-Ready” or “Scalable” as Yet and Other Notes on Crafting B2B Software with Contenda’s Founder, Lilly Chen

Fretting over scaling issues too soon, often means laboriously imagining and lugging product freight from the future. It’s believing that the faint, distorted, mostly unreachable calls of possible features and overnight adoption fears matter more than the asks of the present roadmap. In the following exchange, Contenda’s founder, Lilly Chen (@lilly), advises fellow enterprise SaaS founders to, at first, doggedly solve for the current problem-set instead of toiling over “future-proofing” or be...

Link · gorelay.co · #b2b

Offer-led Growth

Product-led growth. Audience-led growth. Community-led growth. These buzzwords mislead indie founders. Last week, this poor guy asked a question here on...

Link · indiehackers.com · #growth

Mapping the Insights that Drive Startup Ideas & Theses

A framework developed working backwards from the Mental Models for Ideation

Link · newsletter.sandhill.io

What I Learned About Startups by Collecting 30,000 Data Points

I spent 4 years conducting one of the largest studies on startups to understand what differentiated billion-dollar startups from failed…

Link · alitamaseb.medium.com

Early Adopter Marketing – How startups get their first users

Early adopters play a crucial role in PMF and growth. In this post, I'll show you why they are so important, how to get them, and what to do with them.

Link · kevin-indig.com

There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

Link · sparktoro.com

9 Ways to Break Through a Website Traffic Plateau

Link · databox.com · #must-read

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

Link · growandconvert.com · #content · #must-read

Search Engine Land

Link · searchengineland.com · #seo