Marketing

How does SEO Work?

G2 article on the basics of SEO

Link · learn.g2.com · #seo

Learning SEO

Free SEO learning roadmap with tons of resources

Link · learningseo.io · #seo

Algolia

Link · algolia.com · #inspiration

ahrefs SEO trends for 2021

Link · ahrefs.com · #seo

Twilio

Build amazing customer experiences on the Twilio platform with APIs for SMS, RCS, voice, and email, plus conversational AI for smarter engagement, and identity verification for trust.

Link · twilio.com · #inspiration

SEO Community

Public domain project listing resources for SEO

Link · seo-community.org · #community · #must-read

Segment

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

Link · segment.com · #inspiration

How to Build a Product-Led Growth Strategy

Follow our step‑by‑step PLG Strategy Playbook - covering self‑serve models, onboarding, value metrics & viral loops to drive product‑led growth.

Link · productled.com · #growth

A Founder's Guide to Community

When to invest in community, how to get started, setting goals, crafting a strategy, hiring, scaling, and much more—guest post by David Spinks

Link · lennysnewsletter.com · #community

How to Create a Product Content Strategy

Why UX content writers are the unsung heroes of the modern product team and what you can do about it

Link · departmentofproduct.com · #content · #must-read

You Can't Buy Integration

The usual build-versus-buy rules for applications don't apply to integration

Link · martinfowler.com

Crash Course in Marketing Goal Setting

Hint: If you're just setting revenue or MQL goals, you're doing it wrong. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective marketing teams and drive growth for startups.

Link · mkt1.substack.com · #must-read

Product-Led Growth Tech Stack: 199 SaaS tools for growth

Explore the essential product-led growth tools - from onboarding and analytics to ops and project management - used by high-growth SaaS teams to scale effectively.

Link · productled.com · #b2b · #growth

Kong

The fabric of modern connectivity. Secure, govern, and scale your API, AI, MCP, and agent gateways with the world’s most trusted platform.

Link · konghq.com · #inspiration

The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Even great products can't sell themselves. Learn to drive demand gen, craft personalized campaigns, and encourage customer loyalty with G2 Buyer Intent.

Link · learn.g2.com

Selling to the Enterprise: Crafting Product Narratives

As a product leader, you can accelerate your company's sales growth by steering development in ways that reinforce the central narrative of your product. There are four common narratives that drive a buyer's decision to open up their wallet. Let's go through each, explain what they are, and discuss what you can do to harness them.

Link · staysaasy.com · #must-read

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching... Read More

Link · future.a16z.com · #community · #must-read

Yes, you can pivot to Product Led Growth

I'll show you the receipts

Link · kylepoyar.substack.com · #growth · #must-read

Relationship First Management

Below are few principles that summarize my today's prospective on management and role of relationships:

Link · worklifenotes.com · #team

Online communities at every stage of the startup journey

Product makers can tap into online communities in 5 ways to advance their business.

Link · gummysearch.com · #community

A Guide to B2B SaaS Product Onboarding

Link · arrows.to · #b2b · #must-read

Community-Led Growth: The Product-Led Growth Expansion Pack

The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find…

Link · corinneriley.medium.com · #community · #growth

The Right Way to do a Competitor Analysis for a New Product Category

A guide for startup founders to do an objective & value based competitor analysis

Link · arunsureshwrites.medium.com

Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade

Watching a half dozen French Resistance soldiers standing around debating whether Taco Bell is “authentic” teaches you some things. First…

Link · hunterwalk.medium.com · #community · #content

Getting better at Community Building, one habit at a time

Writing on community building from Rosieland.

Link · rosie.land · #community · #must-read

Community First, Product Second

Maker Grant recipient Sharath Kuruganty is a community builder in the fullest sense. He told us why he believes community is so important.

Link · producthunt.com · #community

Ways to think about customer onboarding

The stakes have changed when it comes to onboarding users. It's about using context, time, and behavior as much as you can to help users achieve success.

Link · intercom.com · #onboarding

Marketing Framework for Communities

I built communities that created 83m new customers in 2020 with this marketing framework I'm curious your thoughts A startup marketing manifesto:

Link · twitter.com · #community · #thread

Community Capitalism

Loved this article @ricburton. Given me a bunch of ideas. https://t.co/ODTY77Xxlf

Link · twitter.com · #community · #thread

How to build a successful Go To Market Strategy

A go-to-market (GTM) strategy is the way in which a company brings a product or service to market. No matter how good your idea is, you need a go-to-market strategy. Why? Because statistically speaking, your business is more likely to fail than succeed. In fact, if you’re a startup, your chance of failure is a

Link · process.st

What is Product Marketing?

Setapp is a large collection of powerful Mac apps available by subscription.

Link · setapp.com

Product Marketing Reading List

A reading list of PMM books by the PMA

Link · productmarketingalliance.com

Entrepreneurs on Fire by John Lee Duma

Link · eofire.com

Inside Jasper's explosive growth through PLG and community

Inside Jasper's explosive growth through PLG and community

Link · kylepoyar.substack.com · #community · #growth

Masters of Scale by Reid Hoffmann

Link · mastersofscale.com

How Notion Grows

What we can learn about product-led and community-led growth strategies from a $10bn SaaS startup.

Link · uxplanet.org

Content(ful) is King

Link · topofthelyne.co · #content

Copyblogger FM by Darrell Vesterfelt and Curt Nickisch

Link · rainmaker.fm

Marketing Over Coffee by John J. Wall and Christopher S. Penn

Link · marketingovercoffee.com

Marketing Scoop by Laura Morelli

Link · semrush.com

How Segment Scaled - from 300% to 40% to 100% YoY Growth

In the early days of Segment, right after we crossed $10m ARR our growth decelerated 8x from 300% yoy to 40% yoy in 6 months. What the hell happened? How did we reaccelerate back to 100% yoy? A thread 1/18

Link · twitter.com · #growth · #thread

Online Marketing Made Easy by Amy Porterfield

Link · amyporterfield.com

Stripe's model of product-led, developer-centric growth.

Recently, I got an email from someone asking about Stripe’s approach to product-led, developer-centric growth. If you really want a unique insight into Stripe, you’re undoubtedly better off reading Stripe’s 2021 update, but here are my general notes on Stripe as a microcosm of product-led, developer-centric growth. from Sequoia's The Market Curve A good place to start this journey is with the market curve, with this one specifically from Sequoia, which segments companies by the customer cohort they serve. The Stripe of 2022 spans from SMB through enterprise, but early Stripe was highly focused on the startup segment of SMB.

Link · lethain.com · #developers · #growth

How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson

Learn scaling insights from Stripe's former COO Claire Hughes Johnson on manager guides, goal frameworks, and aligning fast-growing startups for success.

Link · tomtunguz.com

Perpetual Traffic by Ralph Burns and Amanda Powell

Link · digitalmarketer.com

This Old Marketing Podcast by Joe Pulizzi and Robert Rose

news

Link · contentmarketinginstitute.com · #podcast

How Microsoft crushed Slack

And why the era of worker-centered work tools may be over

Link · platformer.news

Everyone Hates Marketers by Louis Grenier

Link · everyonehatesmarketers.com · #must-read

From PPC to IPO: How Snowflake Did It

Snowflake might not be a household consumer brand. So how did they snow all over Wall Street in their IPO? Read it all and find out here.

Link · foundationinc.co · #ads

The Prof G Show by Scott Galloway

Link · westwoodonepodcasts.com · #podcast

Pivot by Scott Galloway and Kara Swisher

Link · player.fm · #must-read

The Tim Ferriss Show by Tim Ferriss

Link · tim.blog

A lesson from a DTC marketer to a B2B marketer

As you might know, I made the jump from Ecommerce to B2B Fintech back in March.

Link · michaellorenzos.com · #b2b

How to Scale Outbound Marketing

Link · medium.com

How acquisition and retention work together

Link · productled.com

Acquisition Channel Opportunities: Meta, Discord App Store, Spotify Podcasts

Link · indiehackers.com · #podcast

How to Build and Optimize CTA Buttons That Convert

Link · unbounce.com

How to (Actually) Calculate CAC

Link · andrewchen.com

Why most analytics efforts fail

Link · reforge.com

Please, Please Don’t A/B Test That

Link · medium.com · #must-read